General Incorporated Association Japan Next-Generation Enterprise Promotion Organization (White Foundation) certified Nikko Setagaya Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Yasuhiro Ohashi), which operates a taxi business, as a "White Company" as of March 1, 2026.
In recent years, the taxi industry has faced challenges such as **labor shortages, an aging workforce, and the recruitment and retention of inexperienced individuals**, questioning the traditional industry perception that "it is difficult without experience." The White Foundation focused on the company's challenge to transform this conventional image by focusing on the potential of inexperienced individuals through recruitment and training.
Furthermore, the company's commitment to **"trusting people and the warmth of mutual support within a team"** and its efforts to create an environment where employees can grow with peace of mind were highly evaluated, leading to this certification.
Nikko Setagaya Co., Ltd. Company Information
About White Company Certification
The "White Company Certification" operated by the White Foundation is the only comprehensive corporate evaluation system in Japan.
This certification targets not just "companies that are not black companies" but "companies that are supported by their families and society and that we want to pass on to the next generation."
Based on strict screening criteria covering as many as 70 items, including business models, human resource development, flexible work styles, diversity, health management, and compliance with labor laws, a comprehensive evaluation is conducted. As of March 2026, a cumulative total of **650 companies** have acquired this certification.
As a result of this screening, the White Foundation certified Nikko Setagaya Co., Ltd. as of March 1, 2026.
Background of Certification — Balancing a training system that supports inexperienced individuals with a well-defined work-life balance —
The foundation focused on Nikko Setagaya Co., Ltd.'s initiatives to **create an environment where inexperienced individuals can work with peace of mind and to balance work-life.** The company was highly evaluated for its proactive recruitment of industry newcomers and its promotion of an organizational structure that focuses on the growth potential of each individual.
Furthermore, attention was paid to the company's comprehensive educational system, where employees can systematically learn the basics at the Nihon Kotsu Group's training center before starting work, and its continuous training and guidance after assignment, which creates an environment where even inexperienced individuals can gradually acquire skills.
In addition, the company was praised for realizing a work style that balances work and rest, leveraging the characteristics of alternate-day shifts. By ensuring sufficient rest periods and creating an environment that allows for work styles tailored to individual lifestyles, a system is in place for employees to work securely for a long time.
These initiatives, which **balance human resource development and ease of work**, led to this certification.
Corporate Philosophy Centered on "Trusting People and the Warmth of Mutual Support within a Team"
The foundation focused on Nikko Setagaya Co., Ltd.'s philosophy of **"trusting people and the warmth of mutual support within a team."** The company was evaluated for its efforts to build an organization based on trust, aiming to create a workplace where all employees feel "glad to have worked here."
Furthermore, attention was paid to its commitment to **actively accepting inexperienced individuals and fostering an environment where they can grow with mutual support within a team**, based on a training policy that looks to future potential rather than past experience.
Challenging the "Taxi Industry Where Inexperienced Individuals Shine"
The foundation focused on the company's vision: **"To transform the taxi industry into a brighter, more proud profession with the power of inexperienced workers."**
It was evaluated for demonstrating new possibilities for work styles by creating an environment where even inexperienced individuals can positively challenge themselves, without being bound by conventional industry images.
Organizational Transformation Starting from the Front Lines
The foundation also noted that the company, under the direction of its representative, is **working from scratch to build a sales office with all members, including site managers and operations managers.**
Even in the start-up phase, the emphasis on a **culture of mutual support within the team** while building the organization is commendable as a practical application of its philosophy.
Thoughts and Challenges of Mr. Ohashi, Representative of Nikko Setagaya Co., Ltd.
We want to cherish trusting people and the warmth of mutual support within a team.
We want to create a taxi company where even inexperienced individuals can positively challenge themselves and work with pride. Believing in a person's future potential, not their past. I believe that is the value needed for the industry going forward.
We aim to prove here that the job of a taxi driver not only supports someone's life but also positively changes the lives of those who work. We want to demonstrate such a "new future for taxis" from here.
Nikko Setagaya Co., Ltd. is challenging to create an environment where inexperienced individuals can thrive and to enhance the industry's value, centered on "management based on trusting people."
White Company Certification strongly supports this challenge, empathizing with the company's belief in **"creating a workplace where everyone can work with pride."**
Company Profile
Company Name: Nikko Setagaya Co., Ltd.
Head Office: 1-2-13 Okura, Setagaya-ku, Tokyo
Representative: Yasuhiro Ohashi
HP: https://n-setagaya.lp-essence.com/
Business Activities: General passenger automobile transportation business by taxi and hired car
Company Information (Nikko Setagaya Co., Ltd.)
What is White Company Certification?
Creating a society where "working" is enjoyable
The "White Company" as defined by the General Incorporated Association Japan Next-Generation Enterprise Promotion Organization (White Foundation) refers not to "companies that are not black companies" as commonly understood, but to "companies that are supported by their families and society and that we want to pass on to the next generation."
Based on certification standards, companies where employees can say to their families, "I'm glad I worked for a good company," are certified as "White Companies." Furthermore, the foundation promotes an environment where all working individuals can leverage their individuality and characteristics to achieve vibrant and creative work styles, aiming to realize a society where "working" is enjoyable.
Japan's only "Comprehensive Evaluation Certification"
Through surveys of over 1,000 companies, 70 questions for corporate white-listing were created. These questions are divided into 7 categories to confirm the company's initiatives and grant certification.
White Company Certification is not limited to a single initiative but comprehensively evaluates and judges human resource systems and corporate initiatives, and this is the only certification organization in Japan that conducts this. As of March 2026, a cumulative total of 650 companies have acquired certification.
[Evaluation Criteria] Business Model/Productivity, Flexible Work Styles, Health Management, Human Resource Development/Job Satisfaction, Diversity & Inclusion, Risk Management, Compliance with Labor Laws
Details of White Company Certification
Keywords: White Company, White Company Certification, Comfortable Company, Taxi Industry, Inexperienced Welcome, Human Resource Development, Job Change, Work-Life Balance, Growing Company, Tokyo Company
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- Source: PR TIMES
- Category: News