The Japan Generational Enterprise Promotion Organization (White Foundation) has certified Worth Living Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Hidetada Saiki), which operates sales outsourcing and human resources outsourcing businesses, as a 'White Company' effective March 1, 2026.

In recent years, as working styles have become more diverse, values regarding work are also changing.

Amidst this, we focused on the company's efforts to create an environment that connects work to individual growth and fulfillment, under the guiding principle of 'Meaningful Lives for the World.'

Worth Living Co., Ltd. Company Information

About White Company Certification

The 'White Company Certification,' operated by the White Foundation, is the only comprehensive corporate evaluation system in Japan.

This certification is not for companies that are 'not black,' but for 'companies that are supported by their families and society, and that we want to pass on to the next generation.'

Based on strict evaluation criteria covering 70 items, including business model, human resource development, flexible work styles, diversity, health management, and labor law compliance, a comprehensive assessment is conducted. As of March 2026, a cumulative total of 650 companies have obtained this certification.

As a result of this evaluation, the White Foundation certified Worth Living Co., Ltd. effective March 1, 2026.

Background of Certification — An Environment Supporting Individual Growth and Realization of Diverse Work Styles —

The Foundation noted Worth Living Co., Ltd.'s efforts in creating an organization that aligns with the values and career aspirations of each employee. The company has established a system that places employees in suitable positions according to the characteristics of both internal and external roles, allowing them to leverage their individual strengths.

We also evaluated the environment that allows employees to gain practical experience through daily work, acquire skills step-by-step, and connect this to self-growth.

A system has been built for employees to proactively shape their careers and feel their growth.

Furthermore, we focused on the flexible system realized through the expansion of sales outsourcing and call center operations, allowing for both internal and external work styles. This enables work styles that suit individual lifestyles and preferences, creating an environment where diverse human resources can thrive.

These initiatives, which balance support for employee growth with flexible work styles, were evaluated, leading to the current certification.

Corporate Philosophy Centered on 'Life's Purpose'

The Foundation focused on Worth Living Co., Ltd.'s philosophy of 'Meaningful Lives for the World.'

We evaluated the company's efforts to create an environment where each employee can feel, 'I'm glad I worked here,' and its organizational management that respects individual values and goals.

We also noted the company's promotion of an environment where employees can proactively feel the value of their work, viewing it not just as a means of livelihood but as an opportunity for self-growth and self-realization.

Challenge to Create an Environment for Realizing 'Working as Oneself'

The Foundation focused on the company's vision of 'Creating an environment where employees can choose their future by their own will.'

By incorporating diverse work formats such as internal and external roles, the company has achieved flexible work styles that are not bound by traditional approaches, allowing for career choices that align with individual aspirations and lifestyles.

Expanding Career Possibilities with Business Evolution

The Foundation also noted Worth Living Co., Ltd.'s expansion of its business domains from initial door-to-door sales to sales outsourcing and call center operations.

As the business grows, opportunities to engage in diverse tasks arise, building an environment where employees can broaden their skills and career possibilities through a wide range of experiences. This is evaluated as a practice of the company's philosophy.

Thoughts and Challenges of Worth Living Co., Ltd. Representative, Mr. Saiki

We want to make work that provides a sense of purpose a norm.

We believe that work should enrich each individual's life, not just be a means of livelihood. To achieve this, an environment is necessary where employees can face their own values and goals and work in their own way.

Through work, they grow, expand their potential, and deliver value to those around them. We believe that the accumulation of these experiences leads not only to individual fulfillment but also to the development of society as a whole. (Hidetada Saiki, Representative Director, Worth Living Co., Ltd.)

Worth Living Co., Ltd., under management centered on 'life's purpose,' aims to be a company that creates an environment where each employee can work proactively and continues to provide value to society.

The White Company Certification resonates with the company's belief in 'enriching life through work' and strongly supports this endeavor.

Company Overview

Company Name: Worth Living Co., Ltd.

Headquarters: 4-33-2 Yotsuya, Shinjuku-ku, Tokyo, Mercury Square 2F

Representative: Hidetada Saiki

HP: https://www.worthliving-group.com/

Business Activities:

Sales Outsourcing Business

Call Center Business

Staff Dispatch Business

License Number [13-316699]

Paid Employment Placement Business

License Number [13-ユ-316653]

Web Production Business

SNS Marketing Business

Company Information

What is White Company Certification?

Creating a Society Where 'Work' is Enjoyable

A 'White Company,' as defined by the Japan Generational Enterprise Promotion Organization (White Foundation), is not merely a company that is 'not black,' but rather a 'company that is supported by its family and society, and that we want to pass on to the next generation.'

Based on the certification criteria, companies are certified as 'White Companies' where employees' families can say, 'We're glad you're working for such a good company.' The organization also promotes an environment where all working individuals can leverage their individuality and strengths to achieve vibrant and creative work styles, aiming to create a society where 'work' is enjoyable.

Japan's Only 'Comprehensive Evaluation Certification'

Through surveys of over 1,000 companies, 70 questions for corporate 'whitening' have been developed. These questions are divided into seven categories to confirm the presence of corporate initiatives, and certification is granted.

White Company Certification is not limited to a single initiative but comprehensively evaluates and judges personnel systems and corporate efforts. It is the only certifying organization in Japan that conducts this certification.

As of March 2026, a cumulative total of 650 companies have obtained the certification.

【Evaluation Criteria】 Business Model/Productivity, Flexible Work Styles, Health Management, Human Resource Development/Work Engagement, Diversity & Inclusion, Risk Management, Labor Law Compliance

Details of White Company Certification

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  • Source: PR TIMES
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