JVCKENWOOD Launches Anniversary Campaign 'JVCKENWOOD Anniversary'

Key facts

  • JVCKENWOOD Launches Anniversary Campaign 'JVCKENWOOD Anniversary'
  • JVCKENWOOD Corporation will conduct a three-year anniversary campaign from fiscal 2026 to 2028 under the banner 'JVCKENWOOD Anniversary'. The initiative aims to connect the DNA cultivated over its long history to the future.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

JVCKENWOOD Corporation will conduct a three-year anniversary campaign from fiscal 2026 to 2028 under the banner 'JVCKENWOOD Anniversary'. The initiative aims to connect the DNA cultivated over its long history to the future.

Citation
JVCKENWOOD Launches Anniversary Campaign 'JVCKENWOOD Anniversary' (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
JVCKENWOOD Corporation will conduct a three-year anniversary campaign from fiscal 2026 to 2028 under the banner 'JVCKENWOOD Anniversary'. The initiative aims to connect the DNA cultivated over its long history to the future.
キャンペーンNQ 0/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 20:06
  • 🔍 Collected: June 4, 2026 at 11:21
  • 🤖 AI Analyzed: June 6, 2026 at 23:26 (60h 5m after Collected)
JVCKENWOOD Corporation will conduct a three-year anniversary campaign from fiscal 2026 to 2028 under the banner 'JVCKENWOOD Anniversary'. With the theme 'Passing on Technology: Honing Skills and Techniques', the company will implement initiatives both internally and externally aimed at connecting the DNA that should be passed down, cultivated over its long history, to the future. The company will mark the 20th anniversary of its management integration in October 2028. Additionally, its predecessor, Kenwood Corporation, will celebrate its 80th founding anniversary in 2026 (founded as Kasuga Musen Denki Shokai, a limited company, on December 21, 1946), and Victor Company of Japan, Ltd. will celebrate its 100th founding anniversary in 2027 (founded as Japan Victor Phonograph Co., Ltd. on September 13, 1927). Furthermore, group company Victor Entertainment Corporation, which began record production in 1927 as the music business division of Japan Victor, will also celebrate its 100th founding anniversary. To commemorate these milestones, the company will conduct the three-year anniversary campaign 'JVCKENWOOD Anniversary' from fiscal 2026 to 2028. With the theme 'Passing on Technology: Honing Skills and Techniques', the company will implement initiatives both internally and externally aimed at connecting the DNA that should be passed down, including technologies, craftsmanship, and legendary products cultivated over its long history, to the future. An anniversary activity executive committee, chaired by the CEO, has been established for 'JVCKENWOOD Anniversary'. Based on four activity policies—'Inspiration', 'Unity', 'Human Resource Development', and 'Brand Penetration'—the company will develop anniversary activities both internally and externally. ・Call for Ideas / Contest for Anniversary Models A call for ideas and a contest for anniversary models were conducted among all employees, including executives, with the aim of passing on the technologies cultivated since the company's founding to the next generation while generating new ideas and value. For the call for ideas, workshops to brainstorm anniversary model concepts and 'Inspiration' experience tours to help employees rediscover the company's technologies were held. Over 1,200 ideas were gathered from group companies, including overseas locations. Scene from the anniversary opening ceremony 'Idea Call Award Ceremony' ・Development of Anniversary Models Development is underway to commercialize ideas selected from the contest and products in various fields suitable for 'JVCKENWOOD Anniversary' as anniversary models. Details of the anniversary models will be announced periodically. ・Launch of Special Website A special 'JVCKENWOOD Anniversary' website will be launched to commemorate the anniversary. It will introduce concept movies, anniversary activity initiatives, and anniversary models, and is scheduled to be expanded in the future. 'JVCKENWOOD Anniversary' Special Website ・Establishment of Anniversary Logo An anniversary logo has been established as a symbol of the anniversary activities. It incorporates an upward-sloping diagonal line, also seen in the corporate philosophy symbol mark established in January 2025 (announced on January 6, 2025), visually representing the unity and continuity of the three-year anniversary campaign. It will be applied to products and communication tools in the future. Going forward, under its corporate philosophy 'Bringing Inspiration and Peace of Mind to People Worldwide', the company aims to connect the DNA cultivated over its long history to the future, and by promoting the new medium-term management plan 'VISION2030' announced on May 1, it aims for sustainable growth and a society filled with 'Inspiration and Peace of Mind'. ・'VHS' is a registered trademark of JVCKENWOOD Corporation. ・Other company names and product names mentioned are trademarks or registered trademarks of their respective companies. The content of this document is as of the date of announcement. Please note that it may differ from the latest information. www.jvckenwood.com Company release URL: https://www.jvckenwood.com/jp/press/2026/0604-01/

FAQ

What is the purpose of JVCKENWOOD Anniversary?

To connect the technologies and DNA cultivated over its long history to the future.

What specific activities will be undertaken?

Development and sale of commemorative models, launch of a special website, and internal contests.

What is JVCKENWOOD's corporate philosophy?

'Bringing Inspiration and Peace of Mind to People Worldwide'.

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