A 100% Additive-Free Bone Broth Made Earnestly for Beloved Dogs by a Yakiniku & Korean Soup Specialty Restaurant with Over 40 Years of History. Introducing 'TANTAN THE PURE: Bone and Water Only', Created Through 24+ Hours of Low-Temperature Extraction.
POONG Inc. has launched 'TANTAN THE PURE: Bone and Water Only', a 100% additive-free dog nutritional supplement soup made from human-grade domestic beef bones using 40 years of culinary expertise.
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- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
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POONG Inc. (Location: Obihiro, Hokkaido; Representative: Yutaka Mori), which operates a Yakiniku and Korean soup specialty restaurant, launched 'TANTAN THE PURE: Bone and Water Only', a nutritional supplement food for dogs that supports their healthy longevity, on its official online shop starting April 1. It exclusively uses 100% highly fresh domestic beef bones procured through the unique supply routes of a Yakiniku and Korean soup specialty restaurant boasting over 40 years of history. Extracted at a low temperature over 24 hours, it is a pure and nutritious pet soup containing absolutely no additives, seasonings, or preservatives. The developer is a chef who runs a Yakiniku restaurant in Hokkaido and shares authentic Korean recipe content on SNS, boasting over 94,000 followers. The techniques and philosophy of their bone broth are poured directly into a bowl for beloved dogs.
▶ Official Online Shop: https://jyupet.buyshop.jp/
'TANTAN THE PURE: Bone and Water Only' (300g / 150g)
YouTube Video - Dogs happily sharing a dish of simmered vegetables with beef bone broth added
https://www.youtube.com/shorts/bvBgDAnnxJ8
'We want our dogs to stay healthy for as long as possible' ━━ A specialty store earnestly answered this desperate wish.
In recent years, with the advancement of veterinary medicine and the improvement of breeding environments, the lifespan of dogs has extended dramatically. At the same time, however, an increasing number of owners are troubled by their dogs' 'decline in appetite and water intake' during their senior years. Furthermore, the number of owners concerned about additives and preservatives in commercial dog food is growing year by year, and the need to 'find something truly safe to feed' is no longer limited to a niche group of particular owners.
'TANTAN THE PURE: Bone and Water Only' was born by facing these voices head-on. The ingredient list of this product, developed with a 'subtractive' rather than an additive mindset, lists only two items: 'Beef bone (domestic), Water'. This is neither a compromise nor an omission, but a choice born from the developer's sincere desire to deliver only what is truly necessary for a dog's body.
40 Years of Bone Broth Technology Brought Directly to Your Pet's Table ━━ 3 Core Values
1. 100% Human-Grade 'Domestic Beef Bones' Realized Through Proprietary Routes
This product was developed by a specialty Yakiniku and Korean soup restaurant loved by the local community for over 40 years. Utilizing proprietary procurement routes cultivated over many years, it uses 100% highly fresh domestic beef bones distributed as ingredients for human consumption (human-grade). Completely eliminating the compromise of 'because it's just for pets'. That is the uncompromising dedication of a food professional.
The ingredient of the soup is highly fresh domestic beef bone.
2. '24+ Hours of Low-Temperature Extraction' Impossible to Replicate at Home
Adopting a low-temperature extraction method exceeding 24 hours, which goes far beyond the common description of 'slowly simmered'. While minimizing the loss of nutritional components caused by high-temperature processing, collagen, gelatin, amino acids, and minerals derived from beef bones are slowly dissolved into the soup. The basis of this method is the technology and knowledge backed by authentic Korean bone broth culture. This extraction method, which takes careful time while thoroughly managing temperature, is a crystallization of the specialty store's experience that simply cannot be replicated in home cooking.
3. 'Completely Additive-Free', Safe for Senior Dogs and Dogs with Poor Appetites
Not only are additives, seasonings, and preservatives completely excluded, but vegetables are also entirely unused. The extremely simple ingredient design places little burden on digestion and supports the nutritional and hydration needs of senior dogs whose appetites have waned with age, as well as dogs with consistently uneven appetites.
'TANTAN THE PURE: Bone and Water Only' poured into a bowl
The Choice of 'Upcycling' Behind the Deliciousness
'TANTAN THE PURE: Bone and Water Only' not only supports the health of beloved dogs but also has an aspect of environmental consideration. A large amount of beef bones are generated daily at Yakiniku specialty stores. Despite being highly nutritious and inherently valuable materials, the reality is that they have not been fully utilized. We shone a new light on these bones and elevated them into a high-quality health food for pets using our proprietary soup manufacturing technology. Reducing food waste and realizing upcycling—it is a product with a sustainable story that goes beyond deliciousness.
Monitor Survey Shows 80% Felt 'Improved Eating Habits' ━━ Recommended Feeding Method
In a monitor survey of 30 dog owners conducted prior to the launch, 80% of owners responded that they 'felt an improvement in their dog's appetite'. The aroma derived from beef bones stimulates the dog's sense of smell
▶ Official Online Shop: https://jyupet.buyshop.jp/
'TANTAN THE PURE: Bone and Water Only' (300g / 150g)
YouTube Video - Dogs happily sharing a dish of simmered vegetables with beef bone broth added
https://www.youtube.com/shorts/bvBgDAnnxJ8
'We want our dogs to stay healthy for as long as possible' ━━ A specialty store earnestly answered this desperate wish.
In recent years, with the advancement of veterinary medicine and the improvement of breeding environments, the lifespan of dogs has extended dramatically. At the same time, however, an increasing number of owners are troubled by their dogs' 'decline in appetite and water intake' during their senior years. Furthermore, the number of owners concerned about additives and preservatives in commercial dog food is growing year by year, and the need to 'find something truly safe to feed' is no longer limited to a niche group of particular owners.
'TANTAN THE PURE: Bone and Water Only' was born by facing these voices head-on. The ingredient list of this product, developed with a 'subtractive' rather than an additive mindset, lists only two items: 'Beef bone (domestic), Water'. This is neither a compromise nor an omission, but a choice born from the developer's sincere desire to deliver only what is truly necessary for a dog's body.
40 Years of Bone Broth Technology Brought Directly to Your Pet's Table ━━ 3 Core Values
1. 100% Human-Grade 'Domestic Beef Bones' Realized Through Proprietary Routes
This product was developed by a specialty Yakiniku and Korean soup restaurant loved by the local community for over 40 years. Utilizing proprietary procurement routes cultivated over many years, it uses 100% highly fresh domestic beef bones distributed as ingredients for human consumption (human-grade). Completely eliminating the compromise of 'because it's just for pets'. That is the uncompromising dedication of a food professional.
The ingredient of the soup is highly fresh domestic beef bone.
2. '24+ Hours of Low-Temperature Extraction' Impossible to Replicate at Home
Adopting a low-temperature extraction method exceeding 24 hours, which goes far beyond the common description of 'slowly simmered'. While minimizing the loss of nutritional components caused by high-temperature processing, collagen, gelatin, amino acids, and minerals derived from beef bones are slowly dissolved into the soup. The basis of this method is the technology and knowledge backed by authentic Korean bone broth culture. This extraction method, which takes careful time while thoroughly managing temperature, is a crystallization of the specialty store's experience that simply cannot be replicated in home cooking.
3. 'Completely Additive-Free', Safe for Senior Dogs and Dogs with Poor Appetites
Not only are additives, seasonings, and preservatives completely excluded, but vegetables are also entirely unused. The extremely simple ingredient design places little burden on digestion and supports the nutritional and hydration needs of senior dogs whose appetites have waned with age, as well as dogs with consistently uneven appetites.
'TANTAN THE PURE: Bone and Water Only' poured into a bowl
The Choice of 'Upcycling' Behind the Deliciousness
'TANTAN THE PURE: Bone and Water Only' not only supports the health of beloved dogs but also has an aspect of environmental consideration. A large amount of beef bones are generated daily at Yakiniku specialty stores. Despite being highly nutritious and inherently valuable materials, the reality is that they have not been fully utilized. We shone a new light on these bones and elevated them into a high-quality health food for pets using our proprietary soup manufacturing technology. Reducing food waste and realizing upcycling—it is a product with a sustainable story that goes beyond deliciousness.
Monitor Survey Shows 80% Felt 'Improved Eating Habits' ━━ Recommended Feeding Method
In a monitor survey of 30 dog owners conducted prior to the launch, 80% of owners responded that they 'felt an improvement in their dog's appetite'. The aroma derived from beef bones stimulates the dog's sense of smell