Only Available Now. The Summer-Only [HELLO KITTY♡VIS Special Collection] Featuring a Sun-Tanned "Hello Kitty" Loved Worldwide

JUN Co., Ltd. (Head Office: Minato-ku, Tokyo; President and CEO: Susumu Sasaki, hereinafter "JUN")'s ladies' brand "VIS" will release a total of 6 collaboration items with Sanrio Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, hereinafter "Sanrio")'s popular character "Hello Kitty." A special page will be released on July 8, 2026 (Wed.), and sales will begin on July 10, 2026 (Fri.) at "VIS" stores and the JUN official online shopping site "J'aDoRe JUN ONLINE."

This collection features a special design of a sun-tanned "Hello Kitty" enjoying a summer vacation, expressing a cute, tanned expression and a nostalgic, summery worldview. The lineup includes new colors for "VIS"'s highly popular heart-cut bag, as well as bags and accessories. With colorful and playful designs, combined with easy-to-use sizes and practicality, this collection is designed to enhance your summer outing mood. We propose a special lineup for this season only, packed with a sense of exclusivity that will appeal to fans and a summery sense of exhilaration.

Special Page

[HELLO KITTY VIS SPECIAL COLLECTION]

ITEM LINE UP

Tote bag with a natural material-like design that will be the star of your summer

[HELLO KITTY×VIS] Sun-tanned Design Hello Kitty Straw Tote Bag

Price: \uffe57,909 (tax included)

Product Number: BVX76260

Color: Red / Check / Black

Uses summery materials (straw) inspired by Hello Kitty's vacation.

A practical size that fits A4 documents and 13-inch laptops, versatile for overnight trips and fan activities.

Comes with a detachable shoulder strap, allowing it to be worn as a crossbody bag depending on the occasion and outfit. The Hello Kitty ribbon charm is detachable and has a mirror on the back.

Highly popular heart-cut bag with a sun-tanned Hello Kitty design

[HELLO KITTY×VIS] Sun-tanned Design Hello Kitty Heart Cut Bag

Price: \uffe57,909 (tax included)

Product Number: BVX76250

Color: Beige

The highly popular heart-cut bag is now available in a color inspired by a sun-tanned Hello Kitty. It has a 3-layer structure inside for easy organization and a zipper to keep the contents hidden.

A sun-tanned Hello Kitty heart-cut bag with a very cute gingham check swimsuit.

Design T-shirt for adult casual style

[HELLO KITTY×VIS] Sun-tanned Design Hello Kitty Big T-shirt

Price: \uffe54,939 (tax included)

Product Number: BVM76250

Color: Charcoal / White

A big T-shirt with a slightly vintage feel, perfect for summer. To enjoy character T-shirts in a modern way, we recommend styling them with satin or lace skirts. For pants styles, pair them with cropped or capri pants for an adult casual look.

Enamel charm with a lovely matching gingham ribbon

[HELLO KITTY×VIS] Sun-tanned Design Hello Kitty Assort Enamel Charm

Price: \uffe51,969 (tax included)

Product Number: BVZ76250

Color: Beige / Beige type

VIS original design enamel charms inspired by sun-tanned Hello Kittys enjoying their summer vacation. With a moderate presence, these charms add an accent to your outfit just by attaching them to a bag or pouch.

Recommended as a gift as well as for personal use.

Lovely pouch charm with a sun-tanned "Hello Kitty" enjoying a vacation

[HELLO KITTY×VIS] Sun-tanned Design Hello Kitty Face Pouch Charm

Price: \uffe53,949 (tax included)

Product Number: BVI76250

Color: Beige

An item that can be enjoyed as a charm while also being practical for storing AirPods or lip cream.

In addition to the cute expression of a tanned Hello Kitty enjoying her vacation, the numerous ribbons are also a design highlight.

A fluffy plush charm that makes you want to take it out with you

[HELLO KITTY×VIS] Sun-tanned Design Hello Kitty Plush Charm

Price: \uffe53,619 (tax included)

Product Number: BVZ76260

Color: Beige

Hello Kitty, tanned by the summer sun, is expressed as a fluffy plush charm.

The red gingham check ribbon and clothing add a summery accent.

This item can be attached to bags and pouches, or displayed as interior decor in your room.

"Hello Kitty"

Born in the suburbs of London, England. Height: 5 apples tall. Weight: 3 apples tall. A bright and kind girl.

◾️ Official Website

https://www.sanrio.co.jp/characters/hellokitty/

VIS "Vis"

A ladies' brand that proposes a style that fuses refreshing sexiness with coolness, with the concept of "cheer up LADY." It accompanies the daily lives of women who enjoy their everyday lives in their own way, bringing out their confidence and radiance in any scene.

▪️ Official Website

https://www.visjp.com/

▪️ Online Store

https://www.junonline.jp/vis/

▪️ Official Instagram

https://www.instagram.com/vis_jp/