ADAM ET ROPE' to Host "Buffalo '66 × 10Culture" POP UP STORE at Shibuya PARCO Starting July 15, 2026! Actor Masatoshi Nagase Featured in Visuals.

JUN Co., Ltd. (Headquarters: Minato-ku, Tokyo / President and CEO: Susumu Sasaki) will launch a limited-time POP UP STORE at DAIROKKAN on the 1st floor of Shibuya PARCO starting July 15, 2026, as a collaboration project between "ADAM ET ROPE'," a brand developed by JUN, and "10Culture," a label with a background in 10 cultures, and the 1999 film "Buffalo '66'.

The project features the release of campaign visuals starring actor Masatoshi Nagase. Additionally, the POP UP STORE at DAIROKKAN on the 1st floor of Shibuya PARCO will offer exclusive store items and simultaneously host a photo exhibition using official photographs from the films "Buffalo '66" and "The Brown Bunny."

Furthermore, a special screening of "Buffalo '66" and a talk show with guests will be held on July 25 (Sat.) at PBOX STND on the 10th floor of Shibuya PARCO.

This project marks the first collaboration between "10Culture" and the film "Buffalo '66," directed, written, and starring Vincent Gallo. The collection features three items: T-shirts, open-collar shirts, and bags, incorporating iconic scenes and visuals from the film.

The T-shirts come in two colors, black and white, with a total of 6 designs featuring the main visual of Vincent Gallo and Christina Ricci, as well as memorable scenes from the movie. The open-collar shirt features a collage of scenes from the film in a monotone all-over print. The bag is a jacquard weave tote bag boldly designed with a symbolic ID photo cut from the film.

The campaign visuals, featuring actor Masatoshi Nagase, re-interpret the film's world and create a visual that evokes a scene from the movie, capturing a moment where Nagase confronts extras, alongside the T-shirt collection that expresses numerous famous scenes.

The collaboration items will be available for purchase starting July 15, 2026 (Wed.) at ADAM ET ROPE' HOMME stores, the official JUN online shopping site "J'aDoRe JUN ONLINE," and the POP UP STORE.

<Campaign Page>

https://www.junonline.jp/special/vincentgallo_10culture_adametrope_masatoshi_nagase

*Scheduled to be released from July 7 (Tue.) at 9:00 PM.

ADAM ET ROPE' 10Culture

POP UP STORE at SHIBUYA PARCO DAIROKKAN

2026.07.15 WED. - 08.04 TUE.

【POP UP Store Location】

DAIROKKAN

Shibuya PARCO 1F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo

Period:

July 15 (Wed.) - August 4 (Tue.)

*Entry conditions apply on July 15 (Wed.).

【Special Screening Venue】

PBOX STND

Shibuya PARCO 10F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo

Screening Date:

July 25 (Sat.)

*Admission conditions apply.

*Details regarding the talk show content and the special screening will be announced at a later date.

【About Buffalo '66】

An offbeat love story, Vincent Gallo's directorial, screenwriting, musical, and starring debut. Incorporating the outcome of the 25th Super Bowl in 1991 into its plot, the film depicts the life of a likable but flawed protagonist and a young woman who tries to embrace him unconditionally. Billy, released after serving a 5-year sentence, decides to return to his hometown of Buffalo. Having lied to his parents, who are unaware of his situation, that he is bringing his fiancée, he kidnaps a stranger, Layla, and forces her to pretend to be his girlfriend. As Layla spends time with Billy, she learns of his lonely true self and gradually begins to develop feelings for him. However, Billy has unfinished business. Christina Ricci, known for "The Addams Family," plays Layla. In Japan, it was first released in July 1999 as the opening film at Shibuya Cine Quinto (distributed by Kinetic). It became a major hit amidst the mini-theater boom centered in Shibuya at the time, running for 34 weeks. In January 2021, it was re-released at Shibuya White Cine Quinto for the first time in about 20 years (distributed by Copiapoa Film).