FOOTBALL IS NEVER BORING presented by SOPH. Limited-time opening at concept store "V.A." from Friday, May 15, 2026

Jun Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Susumu Sasaki; hereinafter "Jun") will open a limited-time pop-up store, "FOOTBALL IS NEVER BORING presented by SOPH.," at its concept store "V.A." from Friday, May 15, 2026.

SOPH.'s fictional football club, "F.C.Real Bristol," will release items for the fictional tournament "WORLD CHAMPIONSHIPS" in the summer of 2026, coinciding with the special football festival held once every four years.

For this pop-up store, "F.C.Real Bristol" will undertake a JAPAN tour in preparation for the main tournament to be held in North and Central America.

Based on the story that Hiroshi Fujiwara's "fragment design," a leading Japanese design project, is the main sponsor, a lineup of stadium goods inspired by a fictional JAPAN tour will be available.

Additionally, in a separate space within the "V.A." store, "Nike" will showcase the latest national team kits and football-inspired footwear.

Furthermore, in collaboration with "NEW NEW YORK CLUB," an authentic New York-style bagel shop, a limited menu will be offered, including special colored bagel menus and food and drinks inspired by stadium food for viewing matches.

We invite you to enjoy this unique and special space, various and full of stadium excitement, for a limited time only.

[Product Information] *Partial excerpt

・FOOTBALL IS NEVER BORING TEE ¥8,800 (tax included)

・FOOTBALL IS NEVER BORING TOTE BAG ¥3,300 (tax included)

・FOOTBALL IS NEVER BORING CAP ¥9,900 (tax included)

・BIG CHAIN NECKLACE ¥7,700 (tax included)

・BEAR KEYCHAIN ¥5,500 (tax included)

・TICKET MINI WALLET ¥4,950 (tax included)

・ALUMINUM STICKER ¥3,300 (tax included)

・SOCCER BALL KEYCHAIN ¥4,400 (tax included)

[Food and Drink Information] *Partial excerpt

・Bristol Set ¥1,800 (tax included)

・Brazil Set ¥1,800 (tax included)

・American Set ¥1,600 (tax included)

・Canadian Set ¥1,600 (tax included)

・Hot dog Plain ¥1,000 (tax included)

・Hot dog Chili ¥1,200 (tax included)

・Salted Popcorn ¥700 (tax included)

・Bristol Beer ¥800 (tax included)

[Pop-up Store Overview]

Period: Friday, May 15, 2026 – Sunday, June 14, 2026

Opening hours: 10:00 – 20:00 *Last order for food and drinks is 19:30

Location: 6-1-9 Jingumae, Shibuya-ku, Tokyo

Online Store: https://vatokyo.com/

Instagram:

@va.tokyo (https://www.instagram.com/va.tokyo/)

@vatbakery (https://www.instagram.com/vatbakery/)

*Information regarding admission on Friday, May 15 will be announced later on V.A.'s official Instagram.

About "SOPH."

Established in 1998. It develops four brands in total: "SOPHNET." which presents authentic collections incorporating the air of the times; "F.C.Real Bristol" and "F.C.Real Bristol for KIDS" which are based on a fictional football team and offer items imagining players, supporters, and everyone surrounding the team; and "uniform experiment" which shows diverse changes every season with free seasonal themes.

About "NEW NEW YORK CLUB"

NEW NEW YORK CLUB is a cafe offering authentic New York-style bagels and sandwiches, with stores in Azabu-Juban, Akasaka, and other locations in Tokyo. In addition to menus that recreate New York food culture, it also sells miscellaneous goods and original apparel, disseminating New York culture.