Premium Sweets Brand 'BLANCA' Set for First Overseas Launch! Recreating the Popular 'Burnt-Concept Crepe' from Azabudai Hills in Taipei, Taiwan.
BLANCA, a premium sweets brand partnered with Jun Co., Ltd., will open its first international pop-up shop at Regent Taipei from May 5 to May 31, 2026. The shop will feature its signature Basque cheesecakes and the viral 'burnt crepes' that sold 50,000 units in Tokyo.
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Jun Co., Ltd. (HQ: Minato-ku, Tokyo; CEO: Susumu Sasaki) has announced that its capital and business partner, premium sweets brand BLANCA, will open its first overseas pop-up shop at the luxury hotel 'Regent Taipei' in Taipei, Taiwan, for a limited time from May 5 (Tuesday) to the end of May 2026.
Regent Taipei continues to lead Taipei's culinary culture by inviting top chefs from around the world. This pop-up shop was realized because their relentless pursuit of excellence aligned perfectly with our philosophy of 'delivering surprising experiences with the finest ingredients.'
The pop-up will offer BLANCA's signature Basque cheesecakes and its popular pudding, which has gained a following through its online store. Additionally, as a Taiwan exclusive, a special flavor box of 'POQUITO'—a small-sized Basque cheesecake—will be available.
A major highlight will be the 'BLANCA Crepe,' a product that sold 50,000 units during a limited-time shop at Azabudai Hills last year. The popular recipe will be recreated in Taiwan, offering customers freshly baked crepes finished right before their eyes.
[Pop-up Shop Overview]
- Period: May 5 (Tue) – May 31 (Sun), 2026
- Location: Regent Gift Shop, 1st Floor, Regent Hotel, No. 3, Lane 39, Section 2, Zhongshan North Road, Zhongshan District, Taipei City, Taiwan
- Hours: 11:00-20:00 (subject to change)
[The 'Burnt Concept' BLANCA Crepe]
Characterized by a crispy new texture, the 'BLANCA Crepe' is a next-generation sweet that focuses on the enjoyment of the 'burnt' aroma, baked one by one in the shop. By double-baking the dough, a surprisingly light and fragrant crispy texture is achieved. The intentionally well-browned dough is paired with two types of Japanese cream cheese—the same used in the Basque cheesecake—to create a deep flavor with rich yet refreshing acidity.
The lineup includes three types:
- 'Plain' to fully enjoy the richness of the cream cheese.
- 'Sugar & Butter' which highlights the original deliciousness and crispiness of the dough.
- 'Prosciutto & Cheese' for a perfect harmony of saltiness and cheese.
BLANCA Crepe Prices:
- Plain: NT$ 380
- Sugar & Butter: NT$ 380
- Prosciutto & Cheese: NT$ 480
[Recreating Popular Recipes in Taiwan]
BLANCA's classic Basque cheesecakes and puddings will be reproduced in Taiwan with their rich flavors intact. These items are recommended as gifts for loved ones, personal rewards, or special treats.
- BLANCA Basque Cheesecake: The origin of BLANCA, where bittersweet and rich sweetness melt together. This symbolic product focuses on the 'burnt' fragrance created by strongly baking the surface. NT$ 1,280.
- BLANCA Pudding: Utilizing a unique 'two-stage baking' method to achieve unprecedented fragrance and deep richness. NT$ 680 (3-piece box).
[Taiwan Pop-up Exclusive Flavor]
The popular small Basque cheesecake 'POQUITO' introduces a new Taiwan-exclusive flavor, 'rosa' (strawberry). It will be sold in a limited-edition 3-piece set alongside the classic 'verde' (matcha) and 'caramelo' (caramel). NT$ 980.
[Remarks]
All menu items provided at this pop-up will be cooked and served by the dedicated hotel team in the kitchen of 'Regent Taipei.' To pursue the highest quality, we will use selected Japanese ingredients alongside fresh, high-quality local Taiwanese ingredients. Prices and some contents are subject to change.
Regent Taipei continues to lead Taipei's culinary culture by inviting top chefs from around the world. This pop-up shop was realized because their relentless pursuit of excellence aligned perfectly with our philosophy of 'delivering surprising experiences with the finest ingredients.'
The pop-up will offer BLANCA's signature Basque cheesecakes and its popular pudding, which has gained a following through its online store. Additionally, as a Taiwan exclusive, a special flavor box of 'POQUITO'—a small-sized Basque cheesecake—will be available.
A major highlight will be the 'BLANCA Crepe,' a product that sold 50,000 units during a limited-time shop at Azabudai Hills last year. The popular recipe will be recreated in Taiwan, offering customers freshly baked crepes finished right before their eyes.
[Pop-up Shop Overview]
- Period: May 5 (Tue) – May 31 (Sun), 2026
- Location: Regent Gift Shop, 1st Floor, Regent Hotel, No. 3, Lane 39, Section 2, Zhongshan North Road, Zhongshan District, Taipei City, Taiwan
- Hours: 11:00-20:00 (subject to change)
[The 'Burnt Concept' BLANCA Crepe]
Characterized by a crispy new texture, the 'BLANCA Crepe' is a next-generation sweet that focuses on the enjoyment of the 'burnt' aroma, baked one by one in the shop. By double-baking the dough, a surprisingly light and fragrant crispy texture is achieved. The intentionally well-browned dough is paired with two types of Japanese cream cheese—the same used in the Basque cheesecake—to create a deep flavor with rich yet refreshing acidity.
The lineup includes three types:
- 'Plain' to fully enjoy the richness of the cream cheese.
- 'Sugar & Butter' which highlights the original deliciousness and crispiness of the dough.
- 'Prosciutto & Cheese' for a perfect harmony of saltiness and cheese.
BLANCA Crepe Prices:
- Plain: NT$ 380
- Sugar & Butter: NT$ 380
- Prosciutto & Cheese: NT$ 480
[Recreating Popular Recipes in Taiwan]
BLANCA's classic Basque cheesecakes and puddings will be reproduced in Taiwan with their rich flavors intact. These items are recommended as gifts for loved ones, personal rewards, or special treats.
- BLANCA Basque Cheesecake: The origin of BLANCA, where bittersweet and rich sweetness melt together. This symbolic product focuses on the 'burnt' fragrance created by strongly baking the surface. NT$ 1,280.
- BLANCA Pudding: Utilizing a unique 'two-stage baking' method to achieve unprecedented fragrance and deep richness. NT$ 680 (3-piece box).
[Taiwan Pop-up Exclusive Flavor]
The popular small Basque cheesecake 'POQUITO' introduces a new Taiwan-exclusive flavor, 'rosa' (strawberry). It will be sold in a limited-edition 3-piece set alongside the classic 'verde' (matcha) and 'caramelo' (caramel). NT$ 980.
[Remarks]
All menu items provided at this pop-up will be cooked and served by the dedicated hotel team in the kitchen of 'Regent Taipei.' To pursue the highest quality, we will use selected Japanese ingredients alongside fresh, high-quality local Taiwanese ingredients. Prices and some contents are subject to change.