Demand for Inbound Tourism to Tohoku! "Have Fun Pass" Tohoku Edition Available from April 1st!

April 4, 2026

Travel Contents is officially releasing the Tohoku edition of the "Have Fun Pass" for foreign visitors to Japan starting April 1, 2026. This pass leverages the e-ticket system, which has been deployed nationwide since 2022, to promote Tohoku's attractions globally through OTAs and travel agencies. It also aims to attract tourists to rural areas through free accommodation campaigns and collaborations with transportation providers.

product_launch|campaignNQ 100/100出典：PR Times

📋 Article Processing Timeline

📰 Published: April 4, 2026 at 00:55
🔍 Collected: April 3, 2026 at 17:09
🤖 AI Analyzed: April 18, 2026 at 02:42 (345h 33m after Collected)

A New Way to Travel with the "Have Fun Tohoku Pass"

Travel Contents, a company developing inbound tourism businesses, will officially release the Tohoku edition of the "Have Fun Pass" for foreign visitors to Japan starting April 1, 2026. Utilizing the e-ticket system, which has been deployed nationwide from Hokkaido to Okinawa since its launch in 2022, the pass will promote the charms of Tohoku through global OTAs (Online Travel Agencies) and travel companies. Furthermore, through free accommodation campaigns and collaborations with transportation providers, it aims to strongly attract tourists to rural areas.

"5 Carefully Selected Spots" You Can Experience with the Tohoku Pass

This release condenses particularly popular content from the Miyagi/Matsushima area. It is planned to expand to the entire Tohoku region in the future.

● Michinoku Date Masamune Historical Museum & Matsushima Trick Art Special Exhibition: With the "Have Fun in Tohoku Pass," you can enjoy admission tickets to the "Michinoku Date Masamune Historical Museum" and the "Matsushima Trick Art Special Exhibition," plus a set of local specialty grilled oysters.

● Furai-tei Matsushima Enjoyment Set

● Oyster Senbei: A limited set where you can fully savor the flavors of Tohoku. Main store: Matsushima Oyster Senbei + luxurious set of beef tongue skewers.

● Matsushima Kamaboko Honpo: An experiential menu of one handmade Sasa-kama (fish cake) and two bags of nori senbei (seaweed crackers).

● Matsushima Bay Cruise "Niomaru Course": Enjoy one of Japan's three most scenic views with a 1,500 yen boarding ticket.

Currently Selling Agents

The "Have Fun Tohoku Pass" can be purchased on the following sites:

【Global Expansion】

● Klook: https://www.klook.com/zh-TW/activity/202295

● KKday: https://www.kkday.com/zh-tw/product/575259

● Trip.com: https://hk.trip.com/things-to-do/detail/104507109

【For the Taiwan Market】

● LionTravel: https://activity.liontravel.com/detail/G260007F

● ColaTour: https://www.colatour.com.tw/C10T_Ticket/C10T02_Feature.aspx?ItemNo=11999

● Settour: https://ticket.settour.com.tw/product/TKN0000016931

● ezTravel: https://activity.eztravel.com.tw/detail/TKAI000012763

【For the Korean Market】

● HanaTour: https://fnd.hanatour.com/product-detail/OSA/MHJ-PRD3AAC69WBO

● MyRealTrip: https://www.myrealtrip.com/offers/179246

● Waug: https://www.waug.com/ko/activities/152239

● NOLinterpark.:

https://tour.yanolja.com/tna/products/1a4d355c-4ad9-4aed-9178-efd28d8c7999

● Boolub:https://www.boolub.com/?pn=product.view&cuid=&pcode=W7405-Q4216-Z9491

What is the Have Fun Pass Series?

The "Have Fun Pass" series, launched in 2022 by Travel Contents to attract tourists to rural areas through inbound business, is an electronic sightseeing pass for foreign visitors to Japan. The series is based on the concept of "making Japan sightseeing smarter with a single ticket," and "Have Fun Passes" are available for major regions from Hokkaido to Okinawa. Sold through major global OTAs (Online Travel Agencies) and travel agencies, it strongly promotes attracting inbound tourists to rural areas by providing seamless travel experiences within and across regions.

Success of Have Fun in Kansai

The "Have Fun in Kansai Pass," which has been rolled out since 2022, has achieved the following results:

• Promotion of wide-area travel: Successfully secured tourist flow across areas such as Osaka, Kyoto, Kobe, Shiga, and Wakayama.

• Improved repeat rate: "Ease of use" and "value for money" have accelerated its spread on social media and YouTube.

• Data utilization: Visualization of usage status through app integration has been achieved. The Tohoku Pass will leverage this successful know-how to contribute to the revitalization of tourism throughout Tohoku.

【To Local Governments, Tourist Facilities, and Accommodation Businesses: Request for Partner Participation】

Travel Contents is widely seeking participating facilities and businesses to join us in accelerating regional revitalization throughout Tohoku and Japan through this project.

By joining the "Have Fun Pass" network, you can be listed collectively with travel agencies worldwide, allowing direct access to overseas markets where self-promotion is difficult. We are actively accepting new participants in conjunction with the campaign.

About Travel Contents

"Travel Contents" is a tourism information app developed for foreign visitors to Japan. It provides multilingual (English, Traditional/Simplified Chinese, Korean) information on gourmet food, sightseeing, transportation, shopping, and useful tips, offering total support from pre-trip to post-trip.

This app was developed as a public-private partnership project involving the Kinki District Transport Bureau, Kansai Tourism Bureau, JR West, Universal Studios Japan, etc., and is operated by Tripellet Inc. (Taiwan). Video distribution is also carried out on YouTube and social media, contributing to the popularization of products such as the "Have Fun Sightseeing Pass."

TravelContents

HP：https://travelcontentsapp.com/

iOS：https://apps.apple.com/us/app/travel-contents/id1597706553

Android：https://play.google.com/store/apps/details?id=com.tripellet.app

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