JTEKT Launches Collaborative Educational Sticker Book 'History Learning Sticker Book: Tools and Daily Life' with Daiso Publishing at DAISO Stores

JTEKT Corporation (Headquarters: Kariya City, Aichi Prefecture; President: Yoshihito Kondo; hereinafter 'JTEKT') has jointly produced the 'History Learning Sticker Book: Tools and Daily Life' in collaboration with Daiso Publishing Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President: Dai Nishida; hereinafter 'Daiso Publishing'), which is responsible for producing publications sold at DAISO, operated by Daiso Industries Co., Ltd. (Headquarters: Higashihiroshima City, Hiroshima Prefecture; President: Seiji Yano; hereinafter 'Daiso Industries'). This 'History Learning Sticker Book' is currently sold at DAISO stores nationwide and their online store. JTEKT's mission is to 'connect technologies and bring smiles to the Earth and all people who work.' Deeply sympathizing with the product development concept of Daiso Industries and Daiso Publishing, which aims to deliver smiles while providing learning opportunities to children through sticker books, JTEKT collaborated in its production. In this 'History Learning Sticker Book: Tools and Daily Life,' as a company engaged in 'manufacturing,' JTEKT supervised the overall composition, tools associated with 'bearings' in various eras, and content related to 'mobility.' Additionally, JTEKT's official mascot characters, J-Nyan and Teku-Nyan, appear as guides in this sticker book. The released 'History Learning Sticker Book: Tools and Daily Life' allows children to travel through time and learn about changes in daily life by sticking seals of tools used in each respective era onto base illustrations set in Japan during the Kofun, Edo, Showa, and Reiwa periods. Through sticker play, children can enjoyably learn the names of tools suitable for each era. Furthermore, by playing along the flow of history, they can experience the excitement of tools evolving over time, naturally expanding their inquisitive minds wondering 'How did this become so convenient?' during playtime. Moreover, adults can also enjoy playing with a nostalgic feeling while recalling Japanese history learned during their school days. It provides a 'shared learning experience' across generations where conversations between parents and children naturally arise, such as 'I didn't know this tool existed!' or 'So this is where it became convenient.' It is available for purchase at DAISO stores nationwide and the official DAISO online shop, Daiso Net Store. (Left) Sticker page for Kofun and Edo periods, (Right) Base illustration for Kofun period (Left) Base illustration for Edo period, (Right) Base illustration for Showa period 1. Product Overview - Product Name: History Learning Sticker Book (JTEKT, Tools and Daily Life) - Price: 100 yen (110 yen including tax) - Target Age: 3 years and older - Format: A5 (148mm height x 210mm width), 8 pages in total (4 base pages / 4 sticker pages) * Assortment varies by store, and stock may be unavailable. * Please read the description on the product package for proper use. * Images are for illustration purposes only. They may differ from the actual product. Daiso Net Store Product Page: https://jp.daisonet.com/products/4550480939643 2. About JTEKT Group's Official Mascot Characters J-Nyan & Teku-Nyan They are mascot characters born with motifs of a 'cat with characteristic whiskers' from the perennial plant Cat's Whiskers, whose flower language implies 'contribution'—the foundation of JTEKT Group's business activities—and the 'J' from JTEKT. The white cat 'J-Nyan' is a cheerful and energetic girl. Inspired by our main businesses, her eyes represent bearings, her nose and mouth represent steering, and her stomach represents machine tools. Her whiskers use the 'E' part of our logo as a motif for 'Passion.' The gray cat 'Teku-Nyan' is a laid-back boy with outstanding concentration. When you combine his facial parts and tail, it spells 'JTEKT'. His whiskers are shaped like e (earth), s (society), and c (customer), symbolizing JTEKT's basic philosophy: 'For the earth, for society, and for customers.' For more details on the profiles of 'J-Nyan' and 'Teku-Nyan,' please visit the special website below. https://www.jtekt.co.jp/J-Nyan_and_TEK-NYAN.html Reference: J-Nyan & Teku-Nyan