This Summer's Travel with Rurubu: June 20th is 'Rurubu Day'
JTB Publishing is commemorating 'Rurubu Day' on June 20th with a gratitude campaign, featuring SNS giveaways, e-book discounts, and accommodation campaigns.
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 21:00
- 🔍 Collected: June 15, 2026 at 12:22
- 🤖 AI Analyzed: June 16, 2026 at 00:38 (12h 16m after Collected)
JTB Publishing, a company under the JTB Group that provides travel and lifestyle information, is launching the 'Rurubu Day Campaign' to express gratitude to customers who have supported 'Rurubu'. This campaign commemorates June 20th, the launch date of 'Rurubu', which was established as a commemorative day by the Japan Memorial Day Association in 2023.
■ Share Your Memories with 'Rurubu'! SNS Giveaway Campaign
Rurubu's official SNS platforms are hosting two types of campaigns. A special course with a chance to win accommodation vouchers is also available on Rurubu's official X platform, so please participate in this opportunity.
【Campaign Period】
From June 17, 2026 (Wed) 10:00 to June 30, 2026 (Tue) 23:59
【Prize Contents】
＜Course 1＞ (X & Instagram)
◇ Prize A: JTB Travel Gift worth 10,000 yen (3 winners each)
◇ Prize B: One Rurubu book of your choice (3 winners each)
◇ Prize C: Rurubu x HACHI Collaborative Curry 3-piece set (4 winners each)
＜Course 2＞ (X Exclusive)
◇ Rurubu Forever Prize: Hilton Garden Inn Yokohama Minato Mirai accommodation voucher (2 groups, 4 people)
【Entry Method】
＜Course 1＞ (X & Instagram)
1. Follow the official Rurubu X account (@jtbp_books) or the official Rurubu Instagram account (@rurubu_official)
2. Comment on the campaign post with the hashtag 【#RurubuDay】
※You cannot apply for a specific prize.
※There are limitations on the books eligible for Prize B.
＜Course 2＞ (X Exclusive)
1. Follow the official Rurubu X account (@jtbp_books)
2. Post a memory of a place associated with 'Rurubu' on X with the hashtags 【#Rurubu #RurubuForever】
※Posts on Instagram will be invalid. Please understand this in advance.
※Text and images you post may be used on our website and various materials. Posting will be considered as consent.
Please check the official Rurubu SNS for details after the campaign starts.
Official Rurubu X Account
(@jtbp_books)
Official Rurubu Instagram
(@rurubu_official)
■ 50% Off Coupon for Over 750 E-books, Including Domestic and International 'Rurubu Information Editions'!
We are preparing a 50% OFF coupon for purchasing e-books on 'Traveling Bookshelf' for Rurubu ID members and those who view our web media. The coupon will be sequentially delivered starting from the email magazine distributed on June 17 (Wed) and on various web media ('Rurubu & more.', 'Rurubu Kids', 'Rurubu +').
Rurubu ID Registration (Free) is here
■ Book Your Early Summer Travel Accommodation at a Bargain! Special Campaign Planned on 'Rurubu +'!
'Rurubu +' plans to implement a special campaign for users who log in to the app.
Details will be published on the campaign site below on June 17 (Wed).
Campaign Details are here
Detailed information will be released after June 17
■ Bring Your 'Rurubu' to 'Rurubu Kitchen'!
At 'Rurubu Kitchen', a restaurant operated by JTB Publishing in the underground shopping street of Kinokuniya Bookstore Shinjuku Main Store, a campaign is being held where dining costs become more affordable when you make a group reservation (4 people or more). If you bring a 'Rurubu Information Edition' that holds memories, you will also receive a wonderful gift!
【Campaign Period】
From June 20, 2026 (Sat) to September 30, 2026 (Wed)
【Discount Conditions】
If you make a reservation for 4 or more people, your dining bill will be 10% OFF. ※Please write 【Rurubu Day Discount Request】 in the remarks section when making a reservation. If you bring and show your 'Rurubu' at that time, we will present you with original goods. ※Merchandise is not eligible for the discount.
※We may post photos of the books and memories you bring on the Rurubu Kitchen Instagram account. Please post from the dedicated QR code in the store.
【What is 'Rurubu Kitchen'?】
You can enjoy original menus using local ingredients from various regions of Japan. Through the ingredients discovered by Rurubu editors, you can learn about regions, local specialties, and producers across Japan, and we provide you with the opportunity to create travel memories with the phrase 'Continue at the destination'.
'Rurubu Kitchen' Store Information (Tabelog)
■ Share Your Memories with 'Rurubu'! SNS Giveaway Campaign
Rurubu's official SNS platforms are hosting two types of campaigns. A special course with a chance to win accommodation vouchers is also available on Rurubu's official X platform, so please participate in this opportunity.
【Campaign Period】
From June 17, 2026 (Wed) 10:00 to June 30, 2026 (Tue) 23:59
【Prize Contents】
＜Course 1＞ (X & Instagram)
◇ Prize A: JTB Travel Gift worth 10,000 yen (3 winners each)
◇ Prize B: One Rurubu book of your choice (3 winners each)
◇ Prize C: Rurubu x HACHI Collaborative Curry 3-piece set (4 winners each)
＜Course 2＞ (X Exclusive)
◇ Rurubu Forever Prize: Hilton Garden Inn Yokohama Minato Mirai accommodation voucher (2 groups, 4 people)
【Entry Method】
＜Course 1＞ (X & Instagram)
1. Follow the official Rurubu X account (@jtbp_books) or the official Rurubu Instagram account (@rurubu_official)
2. Comment on the campaign post with the hashtag 【#RurubuDay】
※You cannot apply for a specific prize.
※There are limitations on the books eligible for Prize B.
＜Course 2＞ (X Exclusive)
1. Follow the official Rurubu X account (@jtbp_books)
2. Post a memory of a place associated with 'Rurubu' on X with the hashtags 【#Rurubu #RurubuForever】
※Posts on Instagram will be invalid. Please understand this in advance.
※Text and images you post may be used on our website and various materials. Posting will be considered as consent.
Please check the official Rurubu SNS for details after the campaign starts.
Official Rurubu X Account
(@jtbp_books)
Official Rurubu Instagram
(@rurubu_official)
■ 50% Off Coupon for Over 750 E-books, Including Domestic and International 'Rurubu Information Editions'!
We are preparing a 50% OFF coupon for purchasing e-books on 'Traveling Bookshelf' for Rurubu ID members and those who view our web media. The coupon will be sequentially delivered starting from the email magazine distributed on June 17 (Wed) and on various web media ('Rurubu & more.', 'Rurubu Kids', 'Rurubu +').
Rurubu ID Registration (Free) is here
■ Book Your Early Summer Travel Accommodation at a Bargain! Special Campaign Planned on 'Rurubu +'!
'Rurubu +' plans to implement a special campaign for users who log in to the app.
Details will be published on the campaign site below on June 17 (Wed).
Campaign Details are here
Detailed information will be released after June 17
■ Bring Your 'Rurubu' to 'Rurubu Kitchen'!
At 'Rurubu Kitchen', a restaurant operated by JTB Publishing in the underground shopping street of Kinokuniya Bookstore Shinjuku Main Store, a campaign is being held where dining costs become more affordable when you make a group reservation (4 people or more). If you bring a 'Rurubu Information Edition' that holds memories, you will also receive a wonderful gift!
【Campaign Period】
From June 20, 2026 (Sat) to September 30, 2026 (Wed)
【Discount Conditions】
If you make a reservation for 4 or more people, your dining bill will be 10% OFF. ※Please write 【Rurubu Day Discount Request】 in the remarks section when making a reservation. If you bring and show your 'Rurubu' at that time, we will present you with original goods. ※Merchandise is not eligible for the discount.
※We may post photos of the books and memories you bring on the Rurubu Kitchen Instagram account. Please post from the dedicated QR code in the store.
【What is 'Rurubu Kitchen'?】
You can enjoy original menus using local ingredients from various regions of Japan. Through the ingredients discovered by Rurubu editors, you can learn about regions, local specialties, and producers across Japan, and we provide you with the opportunity to create travel memories with the phrase 'Continue at the destination'.
'Rurubu Kitchen' Store Information (Tabelog)
FAQ
What is 'Rurubu Day'?
It is a commemorative day established on June 20th, the launch date of 'Rurubu' in 1973.
What is the campaign period?
From June 17, 2026, to June 30, 2026.
What are the prize contents?
A campaign where you can win JTB Travel Gifts, Rurubu books, collaborative curry, and accommodation vouchers.
What is the e-book discount?
A 50% OFF coupon is provided for Rurubu ID members.
What is the campaign content of Rurubu Kitchen?
10% OFF on food and drinks for group reservations, and original goods are presented when you bring a Rurubu information version.