"47 Prefectures Master Cards" Wins Jury's Special Award at the Kids Mirai Awards 2026!

The educational toy "47 Prefectures Master Cards," released on October 30, 2025 (Thursday) by JTB Publishing Inc. (Koto-ku, Tokyo; President and CEO: Hiroyuki Morisaki), a provider of travel and lifestyle information under the JTB Group, has received the Jury's Special Award at the "Kids Mirai Awards 2026," which recognizes outstanding products and services that contribute to the future of children.

■ About the "Kids Mirai Awards"

Organized by Asahi Gakken Synquest, the "Kids Mirai Awards" is an initiative to honor the "things, experiences, and people" that support children's learning and growth. The awards cover diverse fields, including books, educational materials, digital services, experiential spots, products that support daily life and health, and individuals who serve as role models for children. Winners are determined through voting by children, their guardians, and school officials, as well as evaluations by experts in education, child-rearing, and social fields. This was the inaugural year of the awards.

Out of seven categories, this product was nominated in the "Learning Items Category," which targets products that make school and home learning more fun and convenient while supporting children's growth. It was ultimately selected for the "Jury's Special Award" by juror Yuno Nagao (actor). The Jury's Special Award is presented to entries that individual jurors particularly highly evaluate from their own unique perspectives among all nominated products, services, and individuals.

▼ List of Award Winners and Juror Comments

https://kids.gakken.co.jp/mirai-award2026/

【Editorial Department Comment】

We are deeply honored to receive this award. Geography is often considered a subject that many children struggle to memorize, but with this card game, we aimed to help children—whether they are good at it or not—naturally grow to love geography while playing. We have put careful thought into every single card so that children can enjoy experiencing the charm of all 47 prefectures. Nothing would make us happier than if this game helps children feel that geography is more accessible. We will continue to strive to create products that foster interest in travel and local regions, as well as products that expand children's intellectual curiosity.

■ "Geography x Card Game" for Learning Through Play!

This product is a new type of card game that allows players to acquire knowledge about prefectures while playing with friends and family. As the "next step" after the popular educational product "Rurubu Prefectures Ichiban Karuta," which has sold over 400,000 copies, it is designed to be enjoyed by a wide range of generations, with a focus on elementary school students.