JTB Launches New Programs for 'MY LIV PROJECT' ~Peace Workshop Hiroshima/SADAKO LEGACY, Peace Park Tour Chiran, Peace Theater Okinawa~
JTB Corporation has launched new "PEACE DIALOGUE" programs under its "MY LIV PROJECT" for junior and senior high schools, including "Peace Workshop Hiroshima/SADAKO LEGACY," "Peace Park Tour Chiran," and "Peace Theater Okinawa." These initiatives aim to foster a deeper understanding of peace and well-being by engaging students with diverse regional cultures and personal narratives. The project seeks to empower youth to discover their potential and contribute to a more peaceful society.
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- 📰 Published: April 3, 2026 at 23:00
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JTB Corporation (Headquarters: Shinagawa, Tokyo) has co-created new programs for "MY LIV PROJECT (My Live Project) ~A Journey to Encounter My and Our Well-being~" as part of its "PEACE DIALOGUE" initiative, in collaboration with PLAY SPACE Inc., NPO Peace Culture Village, Umusan Lab Inc., Narrative Inc., and hataori LLC. These new programs are "Peace Workshop Hiroshima/SADAKO LEGACY," "Peace Park Tour Chiran," and "Peace Theater Okinawa." They will be launched nationwide for junior and senior high schools on Friday, April 3, 2026.
Background and Purpose:
"MY LIV PROJECT" aims to realize a society where children can discover their individuality and potential. "Peace Dialogue," one of the programs within this project, has been offered in Hiroshima and Nagasaki. By expanding the program lineup in Hiroshima and adding "Okinawa" and "Chiran (Kagoshima)" – two regions frequently visited by many junior and senior high school students for peace learning during school trips – the choices for participating schools will be significantly expanded. It aims to provide opportunities for students, during their formative years, to encounter diverse regional cultures and people's values, and through "dialogue" with local youth, to contemplate peace deeply.
MY LIV PROJECT:
This project creates opportunities for children to encounter diverse values during their travels, discover their own values and ways of life, and expand their future possibilities. It aims to realize a peaceful and enriching society where all people involved in the project learn and grow together, and where each individual's well-being extends and circulates to others and the community. (URL: https://www.jtbbwt.com/education/service/solution/jh/domestic/regional-program/mylivproject/)
MY LIV PROJECT received the Grand Prize in the "Monos/Service Division" at the 4th Wellbeing Awards held in March 2026. (URL: https://www.asahi.com/ads/wellbeing_awards/)
PEACE DIALOGUE:
Peace Dialogue is a "future-oriented self-inquiry learning" program where children engage in conversations with young people (Peace Buddies) who are involved in peace activities across Japan. They think together, exchange opinions, and independently consider "what peace means to them." (URL: https://www.jtbbwt.com/education/service/solution/jh/domestic/regional-program/peace-dialogue/)
Overview of New Programs:
1. Peace Workshop Hiroshima/SADAKO LEGACY:
Features a lecture by Masahiro Sasaki, the elder brother of Sadako Sasaki, the symbol of the origami cranes, and other family members, followed by a peace-thinking workshop.
① Family Lecture: Conveys Sadako Sasaki's life from a unique family perspective. Listen to stories only family members know and touch upon their feelings.
② Workshop: Reflect on the lecture, discuss impressions and reasons in groups. Fold origami cranes with thoughts and prayers for peace, contemplating peace. (Program duration approx. 90 minutes).
2. Peace Park Tour Chiran:
Tour the war ruins around the Chiran Special Attack Peace Museum with local young people (Peace Buddies) involved in peace activities in Kagoshima.
① Three Perspectives: Tour the sites with three different perspectives: Tome Habirin, female students, and special attack pilots, imagining the feelings of people at the time from each standpoint and reflecting on them.
② Questions and Dialogue: Engage in dialogue with Peace Buddies through the fundamental question: "If tomorrow were your last day, who would you tell what to?" Emphasizes output through dialogue and deeply confronts "life" and what peace means to oneself. (Program duration approx. 70 minutes).
3. Peace Theater Okinawa:
A program that confronts "life" with the overwhelming realism of a peace play, themed around Okinawa's spirit of "Inochi dō takara" (There is nothing more precious than life).
① Overwhelming Realism: Watch a story based on a true event where characters from different standpoints meet in a gama (natural cave) and, despite conflicts in their values, choose to "live." Experience raw emotions and breath that are hard to convey through text or video, with full immersion.
② Understanding Diversity: A workshop is held immediately after viewing the play. By sharing and discussing the values the characters cherished in groups, participants experience different perspectives from their own and elevate their learning towards understanding diversity. Students who experienced it previously have commented, "It was good that there was a workshop too, and it ended with smiles at the end." (Program duration approx. 110 minutes).
Program Sales Details:
* Target Audience: Junior high and high schools nationwide. (No sales to individual customers).
* Sales Locations: All JTB Corporate Service branches nationwide, JTB's corporate website.
* Sales Price: 2,200 JPY to 3,850 JPY per student (tax included). Varies by program. Please inquire for details.
Future Outlook:
The company aims to handle 10,000 participants for the three newly expanded programs by 2028. JTB will continue to contribute to the realization of a sustainable society through its "Exchange Creation Business."
Background and Purpose:
"MY LIV PROJECT" aims to realize a society where children can discover their individuality and potential. "Peace Dialogue," one of the programs within this project, has been offered in Hiroshima and Nagasaki. By expanding the program lineup in Hiroshima and adding "Okinawa" and "Chiran (Kagoshima)" – two regions frequently visited by many junior and senior high school students for peace learning during school trips – the choices for participating schools will be significantly expanded. It aims to provide opportunities for students, during their formative years, to encounter diverse regional cultures and people's values, and through "dialogue" with local youth, to contemplate peace deeply.
MY LIV PROJECT:
This project creates opportunities for children to encounter diverse values during their travels, discover their own values and ways of life, and expand their future possibilities. It aims to realize a peaceful and enriching society where all people involved in the project learn and grow together, and where each individual's well-being extends and circulates to others and the community. (URL: https://www.jtbbwt.com/education/service/solution/jh/domestic/regional-program/mylivproject/)
MY LIV PROJECT received the Grand Prize in the "Monos/Service Division" at the 4th Wellbeing Awards held in March 2026. (URL: https://www.asahi.com/ads/wellbeing_awards/)
PEACE DIALOGUE:
Peace Dialogue is a "future-oriented self-inquiry learning" program where children engage in conversations with young people (Peace Buddies) who are involved in peace activities across Japan. They think together, exchange opinions, and independently consider "what peace means to them." (URL: https://www.jtbbwt.com/education/service/solution/jh/domestic/regional-program/peace-dialogue/)
Overview of New Programs:
1. Peace Workshop Hiroshima/SADAKO LEGACY:
Features a lecture by Masahiro Sasaki, the elder brother of Sadako Sasaki, the symbol of the origami cranes, and other family members, followed by a peace-thinking workshop.
① Family Lecture: Conveys Sadako Sasaki's life from a unique family perspective. Listen to stories only family members know and touch upon their feelings.
② Workshop: Reflect on the lecture, discuss impressions and reasons in groups. Fold origami cranes with thoughts and prayers for peace, contemplating peace. (Program duration approx. 90 minutes).
2. Peace Park Tour Chiran:
Tour the war ruins around the Chiran Special Attack Peace Museum with local young people (Peace Buddies) involved in peace activities in Kagoshima.
① Three Perspectives: Tour the sites with three different perspectives: Tome Habirin, female students, and special attack pilots, imagining the feelings of people at the time from each standpoint and reflecting on them.
② Questions and Dialogue: Engage in dialogue with Peace Buddies through the fundamental question: "If tomorrow were your last day, who would you tell what to?" Emphasizes output through dialogue and deeply confronts "life" and what peace means to oneself. (Program duration approx. 70 minutes).
3. Peace Theater Okinawa:
A program that confronts "life" with the overwhelming realism of a peace play, themed around Okinawa's spirit of "Inochi dō takara" (There is nothing more precious than life).
① Overwhelming Realism: Watch a story based on a true event where characters from different standpoints meet in a gama (natural cave) and, despite conflicts in their values, choose to "live." Experience raw emotions and breath that are hard to convey through text or video, with full immersion.
② Understanding Diversity: A workshop is held immediately after viewing the play. By sharing and discussing the values the characters cherished in groups, participants experience different perspectives from their own and elevate their learning towards understanding diversity. Students who experienced it previously have commented, "It was good that there was a workshop too, and it ended with smiles at the end." (Program duration approx. 110 minutes).
Program Sales Details:
* Target Audience: Junior high and high schools nationwide. (No sales to individual customers).
* Sales Locations: All JTB Corporate Service branches nationwide, JTB's corporate website.
* Sales Price: 2,200 JPY to 3,850 JPY per student (tax included). Varies by program. Please inquire for details.
Future Outlook:
The company aims to handle 10,000 participants for the three newly expanded programs by 2028. JTB will continue to contribute to the realization of a sustainable society through its "Exchange Creation Business."