JTB's Wedding Consultation Service 'Futari Tsumugi' Fully Launches Nationwide Online Operations

JTB Corporation, which launched a trial of its wedding consultation service 'Futari Tsumugi' in Kochi Prefecture on May 14, 2025, will begin offering the service nationwide online starting April 1, 2026. 'Futari Tsumugi' proposes a 'New Form of Matchmaking' that goes beyond simple matching to provide comprehensive support across life's milestones—from creating encounters centered on 'travel' to marriage, subsequent honeymoons, weddings, and overall life design—utilizing the JTB Group's total capabilities. After a one-year trial period, preparations are now complete to provide these services online to everyone across Japan.

This service is a member of the wedding consultation network operated by IBJ Inc. (Headquarters: Shinjuku-ku, Tokyo), representing a new initiative that utilizes the unique hospitality strengths of JTB.

■ Background of Online Expansion and Trial Results
In Japan, the annual number of marriages continues to decline, which is directly linked to social issues such as the declining birthrate and decreasing regional vitality. Given that family formation through marriage is highly valued in Japan, 'promoting marriage' is an urgent task.

[Main Achievements During the Trial Period]
- Great Success of Matchmaking Events: Events themed around 'travel' received high satisfaction from participants and provided a venue for natural encounters.
- Participant Feedback: Comments such as 'There is a sense of security unique to JTB' and 'It's convenient to consult about travel at the same time' highlighted the value of supporting general life events.

■ Bringing the 'JTB Matchmaking Style' to the Entire Nation
For those who want to choose 'carefully and with conviction.' While wedding consultation offices often differentiate based on track records, membership numbers, and fees, it is hard to judge if an office is truly a good fit based on those factors alone. 'Futari Tsumugi' is a consultation office where you can discuss your feelings and hesitations even before deciding to join. In expanding nationwide online, we will leverage the successful trial experiences to provide services that stay close to our customers.

- Detailed Support via Online Consultation
'Futari Tsumugi' supports customers nationwide via an online platform accessible from anywhere. Utilizing JTB's long-standing expertise in online travel consulting, bookings, and concierge services, and by strengthening the response system with more concierges, we achieve careful and stable support tailored to each individual's thoughts. It is possible to build a relationship where customers feel safe to talk as we carefully grasp their intentions through the screen. This creates opportunities for encounters on a national scale with flexible services not bound by time or residence.

- New Plan Established in Collaboration with Arluis Wedding Co., Ltd.
'Future Design Matchmaking Plan' ~ Matchmaking that stays with you even after marriage to draw the future ~
[From Enrollment to Marriage]
- Future Design Seminar (Online)
Targeted at couples in serious relationships. Resort wedding professionals conduct seminars to visualize a happy future by focusing on the wedding ceremony as an axis for visualizing post-marriage life. By sharing a vision for the future...