[d’Alba] Holds Event to "Encounter New Beauty"

JT Corporation, the Japanese sales distributor for Korean cosmetics brand d’Alba, held an event for the premium vegan beauty brand "d’Alba" (ダルバ) from June 26 (Fri) to June 28 (Sun) at the event space within our company office.

At this event, we created a high-quality and sophisticated space centered around d’Alba's brand color, yellow, as a "place to encounter new beauty." During the event, we provided ample time for visitors to thoroughly try out products, focusing on those not yet released in offline stores in Japan. The venue was lively with many beauty media and influencers visiting over the three days.

"Encounter New Beauty" with a Touch & Try Featuring New Products Not Yet Released Offline in Japan

The main area of the event venue featured a touch & try zone where visitors could be the first to test products soon to be available in Japanese offline stores, in addition to existing popular items. New products such as the popular sun cream and spray serum garnered particular attention, and visitors enjoyed comparing textures and colors with existing products. Among them, a Japan-exclusive scent was unveiled for the first time only at this event, deepening visitors' affinity for d’Alba and their understanding of the brand. Many comments were heard, such as "I can't wait for it to be released as it's a popular scent in Japan!" and "I felt d’Alba's world view became even more attractive."

Introducing New Products That Gained Attention at the Event

New products from d’Alba's popular sun cream and first spray serum lines were introduced.

Waterful Tone-Up Sun Cream (Blue)

Scheduled for sequential offline release in Japan from late August to early September, the "Waterful Tone-Up Sun Cream (Blue)" is a UV base makeup that provides "milky transparent skin" as if filtered. Its blue tone corrects transparency for a clean and smooth skin impression. Formulated with 10% glacial water, it offers a refreshing and moist feel, making it a highly useful item for this summer.

White Truffle First Spray Serum PRO 2X Peptide

The "White Truffle First Spray Serum PRO 2X Peptide" adheres with a finer mist for a soft finish!

This is a high-performance mist that instills moisture and radiance. It goes beyond simple hydration with an upgraded formula (containing 10% peptide exosome) that aims for plump, smooth, and radiant skin.

Immerse Yourself in the Brand's Worldview with Photo Zones and Areas to Visually Appreciate the Brand's Sophisticated Beauty

Influencers were invited with a yellow and white dress code, allowing them to blend into d’Alba's world and further enjoy multiple photo spots and self-camera shooting.

The venue was surrounded by beautiful flowers, and the food area offered colorful dishes centered around d’Alba's symbolic yellow. The impression was of guests relaxing in a high-quality space that felt as refreshing as a deep breath.

【Brand Introduction】

d’Alba was inspired by "White Truffle" from the Alba region of Piedmont, Italy. Based on naturally derived ingredients, the brand offers high-quality products that have cleared Italian vegan certification and hypoallergenic tests.

【Company Profile】

Company Name: JT Corporation

Representatives: Lee Ji-cheol, Ha Tae-young

Location: Jingumae Tower Building 21F, 1-5-8 Jingumae, Shibuya-ku, Tokyo

Business Overview: Wholesale and retail of cosmetics, cosmetic-related goods, and miscellaneous items; design and planning, etc.

Contact: jt_marketing@jt-company.co.jp *Sales calls to the main phone number are strictly prohibited.

URL: https://jt-company.co.jp/