[Laka] Launch of 2 High-Function Lip Products with SPF50+ UV Protection to Minimize the Appearance of Vertical Lip Lines Caused by Dryness

JT Co., Ltd. (Shibuya-ku, Tokyo), the Japanese distributor for the Korean cosmetics brand, is launching two new products from the gender-neutral cosmetics brand 'Laka': the 'UV Shield Lip Balm' and the 'UV Shield Lip Serum'. These products protect lips from UV rays, improve lip condition, and minimize the appearance of dryness and vertical lines. They will be available for pre-sale on Qoo10 from Friday, June 12, 2026, and will be rolled out sequentially at variety stores nationwide from Friday, June 26, 2026.

Qoo10 sales site: https://www.qoo10.jp/g/1207298624

(*Sales scheduled to start at 18:00 on 6/12)

*Available purchase locations vary by region and store. *Some stores may not carry the products.

Product Overview: 'UV Shield Lip Balm' and 'UV Shield Lip Serum'

Common Features of Both Products

[UV Care, Care for Dryness and Vertical Lines, High-Moisturizing High-Function Lip Care]

UV Care

Both products are lip care items equipped with a high UV protection function of SPF50+ / PA++++.

The skin on the lips is thin and very delicate, making it susceptible to external stimuli. Therefore, in addition to care similar to facial sunscreen, care specific to the lips is also important. We recommend using them as daily care before and after using colored lip products.

Focus on Vertical Lines Caused by Dryness, High-Moisturizing Care

Due to external environmental factors such as strong UV rays and rising temperatures, lips suffer from both surface and internal issues, including dullness*¹ due to lack of moisture, dryness from sun exposure, and noticeable vertical lines.

Formulated with adenosine*² to provide moisture, this product offers dual care by simultaneously providing protection and moisturization through layered application. By building a smooth moisture film on the lip surface, it helps create plump and firm lips.

[Improve Lip Condition for Better Color Lip Application]

By providing moisture care and protection from external stimuli, it improves the lip foundation from the base, maintaining a smooth and plump state. Being filled with moisture helps achieve the skin's natural beauty and healthy color, and also supports the adhesion and color development of color lip products used together.

*1: Due to dryness *2: Skin conditioning ingredient

'UV Shield Lip Balm' Product Features

Laka UV Shield Lip Balm

4g SPF50+ PA++++ 1,980 yen (tax included)

[Texture and Feel]

A daily lip balm with a non-sticky, refreshing finish.

With a smoothly melting texture, it adheres comfortably and lightly without feeling sticky or heavy, even after multiple reapplications.

[Moisturizing and Protection]

Formulated with peptides*³, hyaluronic acid*⁴, and collagen*⁵ to moisturize dry lips. It gently and firmly protects lips that have become sensitive due to external stimuli and dryness.

[Usage Scenarios and Scent]

A daily lip balm that can be used casually from hiking and running to everyday life. It is a convenient stick type that can be easily applied even during outdoor activities. It can be used frequently in daily life, offering a daily-use feel that provides comfortable care with each application.

A sweet blueberry scent that brightens your mood with every application.

(From left: Image of balm used alone, image of balm layered with tint, image of tint with balm applied on top)

*3: Hyaluronic Acid Hydroxypropyltrimonium (moisturizing ingredient) *4: Soluble Collagen (moisturizing ingredient) *5: Hexapeptide-2 (skin conditioning ingredient)

'UV Shield Lip Serum' Product Features

Laka UV Shield Lip Serum

5ml SPF50+ PA++++ 1,980 yen (tax included)

[Texture and Feel]

A lip serum characterized by moisture that spreads as if a film has been applied with a single coat, and a subtle glossy finish.

With a moist, moisturizing serum-like texture, it adheres comfortably.

It not only enhances the natural color of the lips more vividly but also creates a plump and lively impression with each reapplication, naturally connecting daily care and makeup routines. It has a texture that is less likely to clump even after multiple applications.

[Moisturizing and Protection]

Formulated with peptides*⁶, hyaluronic acid*⁷, collagen*⁸, and vitamin derivatives*⁹ to moisturize dry lips. It protects lips that have become sensitive due to external stimuli and dryness, leaving them more moisturized and firm.

[Usage Scenarios and Scent]

A multi-purpose lip serum that can be used from daily life to special occasions. It completes everything from daily care to voluminous lip makeup in one product. It can be used for everyday makeup as well as for special occasions.

A subtle melon scent that refreshes your mood with every application.

(From left: Image of serum used alone, image of tint used alone, image of tint with serum layered on top)

*6: Sodium Hyaluronate (moisturizing ingredient) *7: Hydrolyzed Collagen (moisturizing ingredient) *8: Palmitoyl Tripeptide-1 (skin conditioning ingredient) *9: Panthenol, Sodium Ascorbyl Phosphate, Retinyl Palmitate, Biotin, Thiamine HCl, Folic Acid, Pyridoxine, Cyanocobalamin (all skin conditioning ingredients)

Laka's Vision for Lip UV Care

Through these new UV care products, Laka is proposing two concepts: 'high-concentration lip care that can be easily used in daily life' and 'a lip serum that provides moisture and shine, improving lip condition and color development'. The core message of this product is not just to emphasize protective functionality, but to integrate ease of use, sensibility, and expressiveness into a single routine.

The two new 'UV Shield Lip' products aim not only to protect lips from UV rays but also to address concerns about vertical lines caused by dryness and add a high-moisturizing care routine. They are proposed as a 'multi-lip routine that serves as a daily care item for easy everyday use and also supports lip color development when makeup is needed'.

[Brand Introduction]

Launched in May 2018, Laka is Asia's first gender-neutral makeup brand.

Through all its products and creative activities, it is a brand that breaks down invisible gender frameworks and long-standing inertia in beauty, while adding color to people's everyday lives. Laka inspires everyone who expresses themselves outside of established rules.

◼︎Laka Qoo10 Official Store

https://www.qoo10.jp/shop/lakaofficial

◼︎Laka Official Instagram *Account has been renewed

https://www.instagram.com/laka.beauty.japan

◼︎Laka Official X

https://twitter.com/LakaBeauty_JP

[Company Overview]

Company Name: JT Co., Ltd.

Representatives: Lee Ji-cheol, Ha Tae-young

Location: 21F, Jingumae Tower Building, 1-5-8 Jingumae, Shibuya-ku, Tokyo

Business Description: Wholesale and retail of cosmetics, cosmetic-related goods, and sundries; design and planning, etc.