【Laka】Unveiling Event Held for New Product, Perfect Twin Lip!
JT Corporation, the Japanese distributor for Korean cosmetics brand Laka, held an unveiling event for its new product, "Perfect Twin Lip," from April 24 to 26, 2026. The event featured product trials, a stage by a makeup artist, and photo spots, attracting numerous beauty media and influencers.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 13:46 (1h 15m after Collected)
JT Corporation, the Japanese distributor for the Korean cosmetics brand, held a "New Collection Private Launch Party" event for the gender-neutral cosmetics brand "Laka" for three days from April 24 (Friday) to April 26 (Sunday) at the event space within its office.
At this event, a space was created embodying Laka's philosophy of "completing one's own attitude towards makeup," centered around the 'Perfect Twin Lip,' which began pre-sales on Qoo10 on April 10 and is set to launch in variety stores on May 1. The event not only offered product touch-and-try sessions but also featured a stage by a makeup artist and multiple glamorous photo spots. Over the three days, many beauty media and influencers visited, making the venue a great success.
【Event Outline】
Title: Laka "New Collection Private Launch Party"
Dates: April 24 (Friday) – April 26 (Sunday), 2026
Venue: Jingumae Tower Building 21F, 1-5-8 Jingumae, Shibuya-ku, Tokyo
Organizer: JT Corporation
-New Collection Private Launch Party-
'Touch & Try New Products'
At the center of the event venue, a tester zone for the 'Perfect Twin Lip' was set up, where visitors could try all 10 color variations and textures on their hands and lips, creating a lively atmosphere. Many exclaimed, "Amazing!" and "It's fun to do makeup because one product offers two ways to express yourself!" upon seeing how the glossy satin matte liquid rouge blended seamlessly when used alone, and how the atmosphere changed with the addition of a clear glow gloss, even with the same color, and how it didn't smudge at all.
This event also offered the opportunity to try products not yet sold offline in Japan and unveiled upcoming products that had not yet been publicly announced. Visitors who got early access to this information expressed high expectations for the launch.
-New Collection Private Launch Party-
'Makeup Artist Stage Adds Glamour to the Event'
Makeup artist YOON SOJEONG was invited to present a special makeup stage, further enhancing the event's glamour.
She demonstrated techniques for creating natural gradients when applying the 'Perfect Twin Lip.' She also shared tips for K-Pop idol stage makeup that anyone can emulate, using the new Sun Shield Glowy Cheek and the popular Dream Beam Highlighter, drawing significant interest from attendees.
-New Collection Private Launch Party-
'Enjoy the Brand's Worldview Even More with Keyring Making, Photo Spots, 360° Video Booth, and Food Area'
Custom Keyring Making Experience ① Custom Keyring Making ②
Main Photo Spot Entrance Photo Spot
Food & Drink Area ① Food & Drink Area ②
In the keyring making area, many visitors enjoyed creating and photographing original designs with their names. The multiple photo spots and 360° rotating video shooting booths were all bustling, with queues forming for photos. In the food & drink area, there were exclamations of surprise and delight that the 'Perfect Twin Lip' tested in the tester zone did not smudge even after eating and drinking, making the entire event a great success.
What is the main item of this event, "Laka Perfect Twin Lip"?
Non-smudging Lip Project Part 1
A long-lasting lip product that maintains beautiful color for 12 hours* even in a busy daily life.
It features a liquid rouge that creates a non-sticky, light satin matte finish, and a clear glow gloss to layer over it.
It's a dual-texture lip with a 2-way finish that can be enjoyed with the rouge alone or with the gloss layered on top.
Laka Perfect Twin Lip
All 10 colors, 2,200 JPY each (tax included)
Store launch on May 1 (Friday), 2026
*Clinically tested
【Brand Introduction】
Asia's first gender-neutral makeup brand, launched in May 2018.
Through all its products and creative activities, it is an innovative brand that breaks down invisible gender frames and long-standing inertia in beauty, while adding color to people's daily lives. Laka expresses itself outside of established rules.
At this event, a space was created embodying Laka's philosophy of "completing one's own attitude towards makeup," centered around the 'Perfect Twin Lip,' which began pre-sales on Qoo10 on April 10 and is set to launch in variety stores on May 1. The event not only offered product touch-and-try sessions but also featured a stage by a makeup artist and multiple glamorous photo spots. Over the three days, many beauty media and influencers visited, making the venue a great success.
【Event Outline】
Title: Laka "New Collection Private Launch Party"
Dates: April 24 (Friday) – April 26 (Sunday), 2026
Venue: Jingumae Tower Building 21F, 1-5-8 Jingumae, Shibuya-ku, Tokyo
Organizer: JT Corporation
-New Collection Private Launch Party-
'Touch & Try New Products'
At the center of the event venue, a tester zone for the 'Perfect Twin Lip' was set up, where visitors could try all 10 color variations and textures on their hands and lips, creating a lively atmosphere. Many exclaimed, "Amazing!" and "It's fun to do makeup because one product offers two ways to express yourself!" upon seeing how the glossy satin matte liquid rouge blended seamlessly when used alone, and how the atmosphere changed with the addition of a clear glow gloss, even with the same color, and how it didn't smudge at all.
This event also offered the opportunity to try products not yet sold offline in Japan and unveiled upcoming products that had not yet been publicly announced. Visitors who got early access to this information expressed high expectations for the launch.
-New Collection Private Launch Party-
'Makeup Artist Stage Adds Glamour to the Event'
Makeup artist YOON SOJEONG was invited to present a special makeup stage, further enhancing the event's glamour.
She demonstrated techniques for creating natural gradients when applying the 'Perfect Twin Lip.' She also shared tips for K-Pop idol stage makeup that anyone can emulate, using the new Sun Shield Glowy Cheek and the popular Dream Beam Highlighter, drawing significant interest from attendees.
-New Collection Private Launch Party-
'Enjoy the Brand's Worldview Even More with Keyring Making, Photo Spots, 360° Video Booth, and Food Area'
Custom Keyring Making Experience ① Custom Keyring Making ②
Main Photo Spot Entrance Photo Spot
Food & Drink Area ① Food & Drink Area ②
In the keyring making area, many visitors enjoyed creating and photographing original designs with their names. The multiple photo spots and 360° rotating video shooting booths were all bustling, with queues forming for photos. In the food & drink area, there were exclamations of surprise and delight that the 'Perfect Twin Lip' tested in the tester zone did not smudge even after eating and drinking, making the entire event a great success.
What is the main item of this event, "Laka Perfect Twin Lip"?
Non-smudging Lip Project Part 1
A long-lasting lip product that maintains beautiful color for 12 hours* even in a busy daily life.
It features a liquid rouge that creates a non-sticky, light satin matte finish, and a clear glow gloss to layer over it.
It's a dual-texture lip with a 2-way finish that can be enjoyed with the rouge alone or with the gloss layered on top.
Laka Perfect Twin Lip
All 10 colors, 2,200 JPY each (tax included)
Store launch on May 1 (Friday), 2026
*Clinically tested
【Brand Introduction】
Asia's first gender-neutral makeup brand, launched in May 2018.
Through all its products and creative activities, it is an innovative brand that breaks down invisible gender frames and long-standing inertia in beauty, while adding color to people's daily lives. Laka expresses itself outside of established rules.