Lanzhou Chenji Beef Noodles, with Over 400 Stores Across China, Opens Its Second Tokyo Location in Kinshicho! All Noodle Dishes Half-Price for Three Days from June 20–22

JS Goudou Kaisha (Headquarters: Edogawa Ward, Tokyo; Representative: Peng Jiang) will grand open the 'Lanzhou Chenji Beef Noodles Kinshicho Store' on Saturday, June 20, 2026. This will be the second Japanese location of 'Lanzhou Chenji Beef Noodles,' a brand founded in 1985 in Lanzhou, Gansu Province, China, and now operating over 400 stores nationwide in China. To commemorate the opening, all noodle dishes will be offered at half-price for three days only, from Saturday, June 20 to Monday, June 22. Additionally, the popular free extra serving service will continue, allowing customers to enjoy the handcrafted noodles made in-store by skilled artisans at great value.

The Ikebukuro flagship store, which opened in June 2025, has been widely supported by customers as an authentic Lanzhou beef noodle specialty restaurant that faithfully recreates the original flavors from China. To bring the genuine Lanzhou beef noodle experience to even more customers, the company is now opening a new store in the Kinshicho area of Tokyo.

Original Lanzhou Beef Noodles – Mega Size (left), Regular Size (bottom right), Red-Braised Beef Noodles (top right)

A Time-Honored Brand with Over 400 Stores Across China

Lanzhou Chenji Beef Noodles was founded in 1985 in Xigu District, Lanzhou City, Gansu Province, China.

For 41 years since its founding, the brand has continued to grow while preserving traditional techniques, now operating over 400 stores across China. It is beloved nationwide, including in Gansu Province, Qinghai Province, Inner Mongolia Autonomous Region, Xinjiang Uygur Autonomous Region, Sichuan Province, Hebei Province, Henan Province, Anhui Province, Shandong Province, Shanghai, and Shenzhen.

In addition, it has received certifications such as 'Gansu Time-Honored Brand' and 'Jincheng Time-Honored Brand,' and has been recognized in China with numerous accolades, including:

- Top 50 Chinese Leisure & Casual Dining Companies (2019) - Top 50 Chinese Leisure & Casual Dining Companies (2020) - Top 100 Chinese Fast-Food Companies (2020) - Top 100 Chinese Ethnic Restaurant Specialty Companies (2020) - Top 100 Chinese Fast-Food Companies (2021)

Founder Chen Zuolin's Vision

Chen Zuolin, founder of Lanzhou Chenji Beef Noodles, has long dedicated himself to preserving and advancing the traditional techniques of Lanzhou beef noodles.

Driven by the vision 'to bring the regional food culture of Lanzhou beef noodles to the world,' he founded the brand and has upheld the principle of quality-first for over 40 years. To this day, he personally oversees ingredient inspections and quality control every morning, pouring his passion into every bowl of beef noodles.

Founder Chen Zuolin

Lanzhou Chenji Beef Noodles' Commitments

Original Lanzhou Beef Noodles

Faithfully Recreating the Traditional 'Five Characteristics': Clear, White, Red, Green, Yellow

The five traditional characteristics of Lanzhou beef noodles are meticulously recreated:

1. Clear: Transparent beef bone broth

2. White: Soft, white radish

3. Red: Aromatic chili oil

4. Green: Cilantro and leafy greens

5. Yellow: Golden handmade noodles

This bowl embodies both visual beauty and deep, complex flavors unique to authentic Lanzhou.

Handmade Noodles In-House, 9 Noodle Types, Free Extra Servings

Noodles are carefully handcrafted in-store by skilled artisans, offering nine varieties from ultra-thin to extra-wide thick noodles.

Customers can select their preferred noodle type, and with the free extra serving service, they can fully experience the authentic Lanzhou-style enjoyment.

Premium Ingredients and Health-Conscious Approach

Using high-quality halal-certified beef and natural spices, the brand pursues natural umami without relying on artificial flavorings. While honoring tradition, it ensures peace of mind for health-conscious customers.

Popular Menu Items

Original Lanzhou Beef Noodles

The signature dish representing the brand, featuring a clear beef bone broth and handmade noodles.

Red-Braised Beef Noodles

A rich, authentic bowl with deep flavors from slow-cooked beef.

Suancai Beef Noodles

A harmonious blend of refreshing sourness and beef bone broth.

Lanzhou Beef Fried Noodles

Chewy handmade noodles stir-fried to perfection, coated with savory beef and a special sauce.

The main menu features authentic Lanzhou noodle dishes such as Original Lanzhou Beef Noodles, Red-Braised Beef Noodles, Suancai Beef Noodles, and Lanzhou Beef Fried Noodles. The restaurant prides itself on its slow-simmered beef bone broth and in-house handmade noodles, offering nine noodle thicknesses to suit individual preferences. Furthermore, all noodle dishes come with free extra servings, allowing customers to enjoy the authentic taste to the very last bite. Additionally, popular side dishes beloved in China, such as Century Egg Tofu, Spicy Mouthwatering Chicken, Assorted Appetizers, Lamb Skewers, and Beef Skewers, are also abundantly available.

[Store Information]

Store Name: Lanzhou Chenji Beef Noodles Kinshicho Store

Opening Date: Saturday, June 20, 2026

Address: 1F, Dawang 37 Building, 3-4-1 Kinshicho, Sumida Ward, Tokyo 130-0013

Access: 2-minute walk from the North Exit of Kinshicho Station

Business Hours: 11:00–23:00 (Open year-round)

Seating Capacity: 18 seats

Phone Number: 03-6848-0666

Google Business Profile: https://g.page/r/Cdv1nUJichZwEAE

Instagram: https://www.instagram.com/chenji_jp

Store Name: Lanzhou Chenji Beef Noodles Ikebukuro Store

Address: 1-44-5 Nishi-Ikebukuro, Toshima Ward, Tokyo 171-0021, Hirata Building

Access: 3-minute walk from the West Exit North of Ikebukuro Station

Business Hours: 11:00–23:00 (Open year-round)

Phone Number: 03-4363-7773

Google Business Profile: https://g.page/r/Cf94DBxYBCizEAE

Instagram: https://www.instagram.com/chenji_jp

JS Goudou Kaisha will continue promoting authentic Lanzhou beef noodle culture from its bases in Ikebukuro and Kinshicho, advancing further store expansion across Japan.

[Company Overview]

Company Name: JS Goudou Kaisha

Headquarters: 1-28-3 Nishi-Koiwa, Edogawa Ward, Tokyo, Sankei Building 14-3F

Representative: Peng Jiang

Business: Planning and operation of restaurants

[Press Contact for This Release] Public Relations Contact: Ri Kin, JS Goudou Kaisha TEL: 090-8112-8480