JR Odawara Station 'LUSCA Odawara' 3rd Floor Entrance Expansion Opening on Thursday, June 25!

JR Yokohama Shonan City Create Co., Ltd. (Headquarters: Daikancho, Hiratsuka City, Kanagawa Prefecture / Representative Director and President: Osamu Tamura) announced that LUSCA Odawara will celebrate its 20th anniversary in 2025. To mark this milestone, the 3rd-floor entrance of LUSCA Odawara will be renovated, and a new food zone featuring 8 stores, including some making their debut in the Odawara area, will open. The aim is to create a new bustling hub that connects local residents and tourists.

Overview of the Expanded Area The expanded area is located on the 3rd floor of LUSCA Odawara, boasting high convenience with direct access to the station ticket gates/concourse. The area features a diverse lineup of shops, from those offering local flavors to nationally recognized brands, creating a layout that encourages enjoyable browsing.

Concept / Opening Visual

Shop Introduction (All 8 Shops)

### [First opening in Odawara (as a permanent store)] - ❶ HINEMOS / Japanese Sake "HINEMOS" is a Japanese sake brand based on the concept of time. Its brand names, such as "SHICHIJI (PM7:00)," represent different times, offering 12 varieties tailored to each hour from 6 PM to 5 AM. Its diverse flavors, including low-alcohol and sparkling options, have been highly acclaimed both domestically and internationally, earning numerous awards, including the highest honors.

Additionally, it is the only Japanese sake produced in Odawara City, made by Moriyama Shuzo, which relocated to Odawara in 2021. To commemorate the opening of the LUSCA Odawara store, a limited edition bottle will also be produced. All brands can be freely sampled in-store. Please stop by and discover your favorite "time."

### [First opening in a station building (as a permanent store)] - ❷ Nama Gateau Au Chocolat / Western Confectionery "Nama Gateau Au Chocolat" is a raw chocolate gateau specialty store originating from Odawara. It uses 100% "Cacao-Trace" certified chocolate, a sustainable initiative that supports cacao farmers, to achieve a rich, melt-in-your-mouth texture. By finishing it without using wheat flour, the rich flavor and deep richness inherent in cacao are maximized. It has been adopted as a return gift for Odawara City's hometown tax donation program and has gained significant support nationwide through its online shop. The LUSCA Odawara store will be its first physical store, offering products perfect for home enjoyment, as well as gifts and souvenirs.

### [First opening in a station building] - ➌ Uosho Odawara Rokuzaemon / Seafood Delicacies Founded over 430 years ago, "Uosho Odawara Rokuzaemon" is a specialty store for seafood delicacies operated by the "Abumiya" group. It offers a wide range of seafood products, including delicacies and dashi (soup stock) that pair well with rice or sake. The LUSCA Odawara store will also feature original Odawara seafood ekiben (station lunch boxes) and a rich selection of local sake, with a "kakuuchi" (standing bar) where you can enjoy the sake on the spot. Please savor the bounty of Odawara's sea with a wide array of enjoyable items.

### [First opening in a station building (as a permanent store)] - ❹ Amami Kissa Okanishi / Japanese Sweets Established in 1947 (Showa 22), "Amami Kissa Okanishi" is a beloved Japanese sweets shop in Odawara for many years. Since its founding, it has carefully preserved traditional flavors, and now serves customers across three and four generations. The shop values making gentle-tasting sweets that utilize the natural deliciousness of ingredients and do not rely on additives. Starting with its signature product, "Jumbo Ohagi" (large rice cakes covered with sweet bean paste), simple and timeless sweets are prepared one by one with care. Enjoy a nostalgic and comforting taste that can be safely enjoyed by everyone from children to seniors.

### [First opening in Odawara] - ➎ Gong cha / Tea Cafe "Gong cha," originating from Taiwan, landed in Japan in 2015 and is a global tea cafe expanding worldwide. It will open as a take-out specialty store in LUSCA Odawara. Through delicious tea carefully brewed in-store with attention to the temperature and extraction time of high-quality tea leaves, and an exciting store experience, Gong cha aims to deliver "a good tea time" to its customers. Gong cha will continue to create a new tea culture, bringing "happy tea times" to customers' daily lives.

### [First opening in Odawara] - ➏ LES PÂTISSERIES LA MARÉE DE CHAYA / Hayama Hiyagejaya / Japanese & Western Confectionery Hiyagejaya was founded in the mid-Edo period, Kanbun 1 (1661), as a mountain pass teahouse in Hayama, Kanagawa Prefecture, overlooking Mount Fuji across the sea. The traditional Japanese sweets of "Hayama Hiyagejaya" and the sensibility of the seaside patisserie "Pâtisserie La Marée de Chaya" have come together. They will offer sweets that utilize the "rich nature, aromas, and ingredients of the four seasons" that both Japanese and Western confectionery have cherished. It is a combined shop of Japanese and Western confectionery that delivers Hayama's unique hospitality, from gifts for loved ones to celebration decoration cakes and treats for daily tea time. Please enjoy a special space where tradition and newness resonate.

### [First opening in a station building] - ➐ Mori no Cheese Sha / Hakone Cheese Terrace / Western Confectionery