JR Central Releases 'Piyorin TOICA' to Commemorate 15th Anniversary

JR Central Food Service Co., Ltd. is releasing a special edition 'TOICA' transportation card featuring 'Piyorin' to celebrate the character's 15th anniversary.
新製品NQ 87/100出典：PR Times

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  • 📰 Published: May 22, 2026 at 19:00
  • 🔍 Collected: May 22, 2026 at 10:31
  • 🤖 AI Analyzed: May 22, 2026 at 11:31 (59 min after Collected)
JR Central Food Service Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Kenichi Iwashita) will release a special edition 'TOICA' transportation card featuring the company's original dessert character 'Piyorin' to commemorate its 15th anniversary. ◆ Limited Edition Design Featuring Piyorin and the TOICA Chick The 'Piyorin TOICA' features a design showcasing both Piyorin and the TOICA mascot character side-by-side, both sharing the 'chick' motif. The card will be available at major conventional line stations within the TOICA service area, as well as in a set with a custom paulownia wood storage box on the 'JR Tokai MARKET' online site. * The card face design is identical across both sales channels. 1. Piyorin TOICA via JR Tokai MARKET The paulownia wood storage box is manufactured by GoForward Co., Ltd., a company committed to SDGs, including the use of domestically sourced thinned wood. Each box is handmade by artisans and features a special 15th-anniversary illustration. - Application Period: May 22, 2026, 10:00 AM – August 31, 2026, 11:59 PM - Location: JR Tokai MARKET special page (https://market.jr-central.co.jp/shop/g/gpiyorintoica/) - Price: 4,980 JPY (tax and shipping included) - Quantity: Max 3,000 sets - Shipping: Starting late in the month following the order/payment date. 2. Piyorin TOICA at Stations - Launch Date: Starting late May 2026, sequentially by location. - Location: Automatic ticket machines and TOICA counters within the TOICA service area. - Price: 2,000 JPY

FAQ

Where can I purchase the 'piyoryn TOICA'?

The paulownia wood storage box set will be available for purchase on the JR Tokai MARKET special page. It will also be sold sequentially at major stations within the TOICA usage area (excluding some stations) through automated ticket machines and service counters.

What are the sales prices and contents?

The price on JR Tokai MARKET is 4,980 yen (including tax) with the paulownia wood storage box. At stations, it is 2,000 yen. Both include 1,500 yen in available credit and a 500 yen deposit.

When is the application period for JR Tokai MARKET?

The application period is from 10:00 AM on Friday, May 22, 2026, to 11:59 PM on Monday, August 31, 2026.

When will sales start at the stations?

Sales will start sequentially from late May 2026. Depending on the inventory at each station, the start dates may vary, but all sales locations are expected to begin by September 1, 2026, at the latest.

What should I do if there is an initial defect?

If there is an initial defect, please contact the JR Tokai MARKET inquiry form within one month of receiving the product. Note that this does not apply if you have made changes such as converting it to a named card.

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