Kura Sushi, Inc. (hereinafter, Kura Sushi), West Japan Railway Company (hereinafter, JR West), Kyushu Railway Company (hereinafter, JR Kyushu), JR West Marnix Corporation, and JR Kyushu Trading Co., Ltd. will utilize the same-day Shinkansen transportation service "Nimotshuu!" provided by the JR West Group and the same-day Shinkansen transportation service "Hayatto! Bin" provided by the JR Kyushu Group to transport fresh, morning-chilled fish from Kagoshima Prefecture by Shinkansen and sell it at 5 Kura Sushi locations in Osaka City starting July 2, 2026 (Thu). This marks the first time that fresh fish transported by Shinkansen from Kagoshima will be regularly sold at a nationwide conveyor belt sushi chain.
Please take this opportunity to enjoy fresh fish from Kagoshima at Kura Sushi.
1. Overview
(1) Stores Selling Fish
5 Kura Sushi locations in Osaka City: Joto Imafuku Store, Sugawara Store, Sekime Store, Tenroku Ekimae Store, Kyobashi Store
(2) Sales Period
July 2, 2026 (Thu) - *Sales will be held every Thursday and Saturday.*
*Sales are scheduled to be available from the evening of the same day.*
*Limited quantities available, sales will end once sold out.*
*Sales may not be possible depending on catch conditions, etc.*
*Sales may be delayed due to transportation or weather conditions.*
(3) Fish Species Sold
Price: 250 yen per plate (tax included)
Species: Striped bream, threadfin bream, bigfin reef squid, Satsuma amberjack, Japanese seabass, black sea bream
*Species will change in the future according to season, etc.*
Threadfin bream (one piece)
Mainly caught in the waters near the Ryukyu Islands, including Kyushu and Okinawa. It is sometimes considered a high-class fish in Okinawa. It is characterized by its fine white flesh, elegant sweetness, umami, and firm texture.
Satsuma amberjack (one piece)
Kagoshima Prefecture boasts the No. 1 production volume of farmed amberjack in Japan. This amberjack is raised in the warm, mineral-rich Kinko Bay. It is characterized by its good fat content, firm flesh, and crisp texture.
(Reference) About Morning-Chilled Fresh Fish Utilizing Shinkansen Transportation
In response to challenges in transportation capacity due to labor shortages and working hour restrictions in logistics, this initiative leverages new logistics services utilizing the Shinkansen and Kura Sushi's established network with fishermen across Japan. It allows customers to enjoy attractive local fish conveniently in urban areas and contributes to the revitalization of Japanese fisheries.
◆ Transportation Timeline for This Initiative
1 Around 4:30-5:00 AM: Morning chill and processing 2 Around 8:30-8:45 AM: Loading at Kagoshima-Chuo Station 3 Around 8:45 AM - 1:00 PM: Shinkansen transportation
4 Around 1:00-1:15 PM: Unloading at Shin-Osaka Station 5 Delivery to each store: Prepared and served in the evening
2. Inquiries Regarding Luggage Transportation
JR West Marnix Corporation, Umeda Branch
TEL: 06-6346-4438
Email: jrw-nimotsu@westjr.co.jp
(Reference) Overview of Shinkansen Transportation ("Nimotshuu!")
https://jrwmarunix.com/nimosh/
3. Inquiries Regarding Products for Sale
Kura Sushi, Inc., Public Relations Department
Media Interview/Filming Request Form: https://www.kurasushi.co.jp/media_contact/
【Reference】
〇Kura Sushi, Inc.
Since 2010, Kura Sushi has been engaged in the "Natural Fish Project" to create a future where Japanese fish can be eaten by future generations while coexisting with fishermen nationwide, building a network with fishermen and fishery companies across Japan. Furthermore, by sharing the expertise in fresh fish processing accumulated through our in-house central kitchen system with partner processing plants in production areas, we have established a system that allows for efficient delivery of fresh fish to stores by processing it at the production site, enabling customers to enjoy a wide variety of Japanese fish conveniently and deliciously. Regarding Shinkansen transportation, we have been implementing it on the Hokuriku Shinkansen since May 2025, and from July 2026, in addition to the Kyushu Shinkansen, we will also conduct it on the Hokkaido Shinkansen.
Amidst increasing uncertainty in the stable procurement of imported aquatic products due to global events, we aim to contribute to the revitalization of Japanese fisheries and further enhance customer satisfaction by actively utilizing domestic fish, expanding awareness of attractive local fish, and promoting fish consumption.
URL: https://www.kurasushi.co.jp/
〇JR West
The JR West Group is developing a same-day cargo transportation service for companies and organizations, which provides high-frequency, high-quality transportation using passenger trains such as Shinkansen and limited express trains, under the brand name "Nimotshuu!" to create and provide new value.
Additionally, we offer "Nimotshuu! Quick," a "same-day reception, same-day delivery" service.
URL: https://www.westjr.co.jp/
*"Nimotshuu!" is a registered trademark of West Japan Railway Company.*
〇JR Kyushu
JR Kyushu has established high-quality transportation with excellent punctuality and speed as the same-day transportation service "Hayatto! Bin" utilizing the Kyushu Shinkansen. We will maximize the benefits of same-day transportation to create vibrancy in Kyushu.
URL: https://www.jrkyushu.co.jp/train/nimotsu/
〇JR West Marnix Corporation
As the sole logistics company within the JR West Group, JR West Marnix Corporation possesses extensive know-how and a network in railway logistics, and provides comprehensive logistics services, including Shinkansen transportation for this project. Through the provision of this service, we will actively address social issues such as the "2024 Problem."
URL: https://jrwmarunix.com/
〇JR Kyushu Trading Co., Ltd.
As the core trading company of the JR Kyushu Group, JR Kyushu Trading Co., Ltd. aims to realize a sustainable society and develops various business services, including the sale of railway materials, construction materials, and IT equipment, as well as e-commerce. In the logistics business, we are responsible for building supply chains and supplying products utilizing railways.
URL: https://www.jrk-shoji.co.jp/
We believe that the initiative announced this time contributes to SDGs Goals 9, 11, and 13 among the 17 goals.
FACT BOX
- Source: PR TIMES
- Category: サービス開始