Advertising Series Posing Corporate and Societal Issues as 'Questions' to Launch on May 11

Japan Research Institute, Ltd. (Head Office: Shinagawa-ku, Tokyo; Representative Director and President: Jun Uchikawa; hereinafter "JRI") will launch an advertising series, including TV commercials, that poses corporate and societal issues as "questions." Starting Monday, May 11, 2026, the "General Remarks" episode, "EV Battery Circular Economy" episode, "Management Research Center" episode, and "IT Solutions ~Core Systems~" episode will be rolled out.

In an uncertain era that is rapidly and complexly changing, discerning the essence of issues and having clear judgment criteria is extremely important for enhancing management resolution, improving the quality of decision-making, and leading to satisfactory problem-solving.

Therefore, in JRI's new advertising series, under the tagline "Question the Future, Move the Present," we have decided to pose future-oriented issues faced by companies and society as "questions" and to consider directions for solutions together with everyone. This time, in addition to the "General Remarks" episode, which shows JRI's approach to problem-solving, we have produced and will roll out the "EV Battery Circular Economy" episode, which calls for the domestic utilization of used EV batteries; the "Management Research Center" episode, which questions the meaning of AI utilization in management; and the "IT Solutions ~Core Systems~" episode, which considers the role required of financial group core systems in modern society.

JRI is a comprehensive information service company with three functions: think tank, consulting, and IT solutions. Through this advertising series, we will share the management and social issues that JRI considers with everyone and support problem-solving.

Overview of this Advertising Series Deployment 1. TV Commercials ・Titles: "General Remarks" 15 seconds, "EV Battery Circular Economy" 15 seconds, "Management Research Center" 15 seconds, "IT Solutions ~Core Systems~" 15 seconds ・Broadcast Period: From Monday, May 11, 2026 ・Broadcast Area: Kanto

This TV commercial series will also be released on JRI's official YouTube channel from Monday, May 11, 2026. "General Remarks" 15 seconds URL: https://youtu.be/TUZ73rdcUAU "EV Battery Circular Economy" 15 seconds URL: https://youtu.be/WsbgcoVqGjg "Management Research Center" 15 seconds URL: https://youtu.be/ixdJ8aNJd8s "IT Solutions ~Core Systems~" 15 seconds URL: https://youtu.be/yahG7oW1uDs

2. Transit Advertising In conjunction with the TV commercial broadcast, transit advertising with the same content will also be deployed. ・Posting Locations: [Billboards] JR Tokyo Station conventional line concourse, Shinkansen platform stairs, Tokyo Metro Marunouchi Line Otemachi Station platform (year-round from May 12, 2026) [Digital Signage] Tokyo Metro Otemachi Station, Nagatacho Station, Tameike-Sanno Station, Shinjuku-Sanchome Station premises, JR Shinjuku Station, Shibuya Station, Shinbashi Station fronts (May 11 - May 31, 2026)

End

Contact for this matter Public Relations Department, Yamaguchi Phone: 080-7154-5017 Keywords: