Nogizaka46 Summer Nationwide Tour 2026 x JR East TRAIN Campaign Launches!

JR East Group, based on its mid-to-long-term business growth strategy "Beyond the Border" announced in June 2024, aims to create mobility centered around diversified hobbies and interests through a "content axis," promoting dynamic exchanges between urban and regional areas.

As part of this initiative, a campaign will be held in collaboration with the Miyagi Prefecture concerts (July 25–26) and Tokyo concerts (August 20–23) of the "Nogizaka46 Summer Nationwide Tour 2026."

Fans can enjoy various programs, including a Nogizaka46 digital stamp rally at stations within JR East’s network, exclusive audio content available only to Shinkansen passengers, and the return of the Nogizaka46 Tanabata decorations at Sendai Station.

1. Campaign Title

Nogizaka46 Summer Nationwide Tour 2026 Miyagi & Tokyo Concerts × JR East TRAIN Campaign

2. Campaign Period

July 18 (Sat), 2026 – August 31 (Mon), 2026

3. Campaign Details

For full details, visit: https://www.jreast.co.jp/nogizaka46-traincp26/

(1) Nogizaka46 × Sendai Tanabata Decorations

During the following period, Sendai Tanabata Festival and the "Nogizaka46 Summer Nationwide Tour 2026" Miyagi concert will collaborate, featuring original Nogizaka46 Tanabata decorations to enliven Sendai Station.

[Image: Sendai Station Tanabata Decoration Display]

<Period> July 25 (Sat), 2026 – August 8 (Sat), 2026

<Location> 2nd-floor concourse, in front of the stained glass, Sendai Station

(2) Special Solo Panels Featuring Nogizaka46 Members

During the following period, special solo panels of 12 Nogizaka46 members will be installed at various locations within Sendai Station’s station buildings and ekimachis (station malls).

<Period> July 18 (Sat), 2026 – August 8 (Sat), 2026

<Locations>

- tekute dining South Entrance - Near tekute dining Sumibi Yakitori Niku no Itou - Near tekute dining South Entrance - Near tekute dining WARAYAKI bistro - Near tekute dining Sushi Yamatsu - Near tekute dining Aomori-ya Gahonz - 2nd floor, Harumachi Court, Sendai Station - S-PAL Sendai East Building 3F, beside Mori no Dining elevator - S-PAL Sendai East Building 3F, Central Aisle Space - S-PAL Sendai East Building 1F, beside Rest Area - S-PAL Sendai Main Building B1F, inside Ekichika Dining - S-PAL Sendai Main Building B1F, passage in front of elevator inside Ekichika Kitchen

[Image: Full-body Panel]

(3) Nogizaka46 Digital Stamp Rally

During the campaign period, scanning QR codes on posters placed at JR East stations in the Tokyo and Sendai areas will earn participants digital stamps from Nogizaka46. Those who meet certain conditions will be entered into a lottery to win original goods. Additionally, a special campaign will offer JRE POINT giveaways to participants.

<Target Stations>

Sendai Area: Sendai, Nagamachi, Rifu, Aobadori, Miyagino-hara, Nakaebisu, Tagajō, Moto-Shiogama, Matsushima-Kaigan

Tokyo Area: Shinanomachi, Sendagaya, Akihabara, Ebisu, Ōtsuka, Suidōbashi, Takadanobaba, Harajuku, Meguro

<Campaign Rewards>

Sendai Area 9-Station Completion Prize

- Five winners each (total 45) will receive one of nine types of original posters (Sendai Area) by completing all 9 stations in the Sendai Area. - (Eligible members) Renka Iwamoto, Sakura Endō, Haruka Kaki, Mahiro Tamura, Nao Yumiki, Mao Iseki, Sakurako Sugawara, Reishin Morihira, Moka Yada

Tokyo Area 9-Station Completion Prize

- Five winners each (total 45) will receive one of nine types of original posters (Tokyo Area) by completing all 9 stations in the Tokyo Area. - (Eligible members) Ayame Tsutsui, Runa Hayashi, Eisa Ikeda, Miku Ichinose, Kazuha Inoue, Sakura Kawazaki, Aruno Nakanishi, Hinano Ōkoshi, Kokomitsu Setoguchi

Shinkansen A Prize

- Five winners each (total 45) will receive one of nine types of individual name boards with members’ autographs by completing all 9 stations in the Sendai Area plus any 1 station in the Tokyo Area (10 stations total). - (Eligible members) Renka Iwamoto, Sakura Endō, Haruka Kaki, Mahiro Tamura, Nao Yumiki, Mao Iseki, Sakurako Sugawara, Reishin Morihira, Moka Yada

Shinkansen B Prize

- Five winners each (total 45) will receive one of nine types of individual digital camera keychains with members’ autographs by completing all 9 stations in the Tokyo Area plus any 1 station in the Sendai Area (10 stations total). - (Eligible members) Ayame Tsutsui, Runa Hayashi, Eisa Ikeda, Miku Ichinose, Kazuha Inoue, Sakura Kawazaki, Aruno Nakanishi, Hinano Ōkoshi, Kokomitsu Setoguchi

Sendai Specialty Prize

- For every 3 stations visited in the Sendai Area, receive one "Sendai specialty zunda mochi" from Zunda Saryo.

<Redemption Store> Kasei Sansen Harumachi Court (2nd floor, JR Sendai Station, former location of Ekitabi Concierge)

Special Campaign

- By entering the campaign via the JRE POINT website accessed through a banner shown after logging into the Nogizaka46 Digital Stamp Rally, 250 participants will be selected to receive 200 JRE POINTs (limited-time points). For details, please visit the entry page.

(4) Nogizaka46 AR Photo X Posting Campaign

During the campaign period, participants who post photos taken using the limited-edition AR photo frame designed by Nogizaka46 members on X (formerly Twitter) with the hashtag #Nogizaka46ARPhotoFrame will be entered into a lottery to win original stickers (50 winners).

(5) Tohoku Shinkansen In-Train Exclusive Audio Content

During the campaign period, passengers riding the Tohoku Shinkansen on designated sections can enjoy special talks by Nogizaka46 members in immersive 360-degree audio via the audio AR service "Locatone™."

<Member Assignments>

[Yaita Station – Nasushiobara Station] Renka Iwamoto, Aruno Nakanishi, Reishin Morihira

[Nasushiobara Station – Shin-Shirakawa Station] Runa Hayashi, Kazuha Inoue, Hinano Ōkoshi

[Shin-Shirakawa Station – Kōriyama Station] Haruka Kaki, Mahiro Tamura, Kokomitsu Setoguchi

[Kōriyama Station – Fukushima Station] Ayame Tsutsui, Miku Ichinose, Moka Yada

[Fukushima Station – Shiroishizaozō Station] Sakura Endō, Sakura Kawazaki, Sakurako Sugawara

[Shiroishizaozō Station – Sendai Station] Nao Yumiki, Mao Iseki, Eisa Ikeda

[Members for Kōriyama – Fukushima Section]

(6) Special Station Announcements

During the campaign period, special in-station announcements by members will be broadcast at select stations.

[Sendai Station] Sakura Endō, Sakurako Sugawara

[Shinanomachi Station] Miku Ichinose

[Sendagaya Station] Kokomitsu Setoguchi

[Sendai Station]

(7) "Hagi no Tsuki" JR East TRAIN Campaign Limited Packaging

During the following period, a limited number of "Hagi no Tsuki" sweets will be sold in special JR East TRAIN Campaign packaging.