Ueno Station's 'Cultural Creation HUB' Stage to be Completed in June!
JR East has positioned Ueno Station as a 'Cultural Creation HUB' and will complete its large-scale digital signage 'UENO CANVAS' on June 16, 2026. Simultaneously, the station's grand concourse will be renovated, and a collaborative project celebrating the 160th anniversary of Peter Rabbit will be launched to promote regional exploration starting from the station.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 23:40
- 🔍 Collected: June 2, 2026 at 14:50
- 🤖 AI Analyzed: June 2, 2026 at 18:28 (3h 38m after Collected)
The JR East Group is positioning JR Ueno Station as a 'Cultural Creation HUB' to realize the Lifestyle Transformation (LX) outlined in its group management vision, 'Yu-Sho 2034.' Through 'culture,' the station connects people, towns, and regions to create new value.
On June 16, 2026, the stage for the 'Cultural Creation HUB' will be completed with the debut of 'UENO CANVAS,' one of JR East's largest digital signage installations. To mark the occasion, the renovated Ueno Station will be decorated, signaling the start of co-creative community development originating at the station.
In partnership with 'Peter Rabbit™,' which marks the 160th anniversary of its creator Beatrix Potter in 2026, JR Ueno Station will feature exclusive decorations combining Peter Rabbit with pandas, along with special video projections at Platform 13. Furthermore, in collaboration with the Ueno 'Forest' and the town, the 'Peter Rabbit™ Eki-tag Stamp Rally' will be held from June 8 to June 28, 2026, encouraging visitors to explore the diverse charms of Ueno.
1. Promoting Co-creative Community Development Originating from the Station
JR East aims for a society filled with compassion and excitement. By designating Ueno Station as a 'Cultural Creation HUB,' it will connect 'people,' 'towns,' and 'regions' through culture to create new value. The renovated grand concourse strengthens its 'HUB' function, promoting co-creative urban development.
(1) Birth of 'UENO CANVAS,' a Zero-Carbon Media
On June 16, 2026, a high-definition LED vision screen spanning approximately 75 square meters will debut in front of the central ticket gate. This immersive media space will broadcast content introducing local facilities, history, and artistic culture. Utilizing Tokyo's cap-and-trade system, it will operate as a 'zero-carbon media' platform with a net-zero annual CO₂ emission (280t-CO₂/year).
(2) Grand Concourse Renovation after Approximately 20 Years
The grand concourse, which dates back to 1932, has undergone two years of renovations. The space in front of the central ticket gate has been expanded, creating an open, canvas-like atmosphere for art and culture. Under the creative direction of Polar and SPREAD, the station is decorated under the 'Cultural Creation HUB' theme. The key visual, 'UENO FREEDOM COLOR,' is based on colors extracted from Genichiro Inokuma's mural 'Freedom' (1951), modernized by SPREAD. It is deployed across interior designs, signage, and video, color-bridging the history of Ueno Station to the present day.
2. Creating Cultural Experiences and Promoting Regional Exploration
(1) Collaboration with Peter Rabbit™, Celebrating its Creator's 160th Anniversary
Surrounded by Ueno Park, Ueno Zoo, and Shinobazu Pond, Ueno Station—a landmark with rich nature and history—is collaborating with Peter Rabbit™, loved worldwide for many years. To celebrate Beatrix Potter's 160th anniversary, exclusive decorations featuring Peter Rabbit and pandas will be displayed throughout the station. Original special videos showcasing Beatrix Potter's sketches, correspondence, and character animations will be projected in a 100-meter-long visual space at Platform 13.
(2) 'Peter Rabbit™ Eki-tag Stamp Rally'
A digital stamp rally will be held, allowing visitors to collect stamps of Peter Rabbit and his friends while touring Ueno's 'Forest' and the surrounding town.
On June 16, 2026, the stage for the 'Cultural Creation HUB' will be completed with the debut of 'UENO CANVAS,' one of JR East's largest digital signage installations. To mark the occasion, the renovated Ueno Station will be decorated, signaling the start of co-creative community development originating at the station.
In partnership with 'Peter Rabbit™,' which marks the 160th anniversary of its creator Beatrix Potter in 2026, JR Ueno Station will feature exclusive decorations combining Peter Rabbit with pandas, along with special video projections at Platform 13. Furthermore, in collaboration with the Ueno 'Forest' and the town, the 'Peter Rabbit™ Eki-tag Stamp Rally' will be held from June 8 to June 28, 2026, encouraging visitors to explore the diverse charms of Ueno.
1. Promoting Co-creative Community Development Originating from the Station
JR East aims for a society filled with compassion and excitement. By designating Ueno Station as a 'Cultural Creation HUB,' it will connect 'people,' 'towns,' and 'regions' through culture to create new value. The renovated grand concourse strengthens its 'HUB' function, promoting co-creative urban development.
(1) Birth of 'UENO CANVAS,' a Zero-Carbon Media
On June 16, 2026, a high-definition LED vision screen spanning approximately 75 square meters will debut in front of the central ticket gate. This immersive media space will broadcast content introducing local facilities, history, and artistic culture. Utilizing Tokyo's cap-and-trade system, it will operate as a 'zero-carbon media' platform with a net-zero annual CO₂ emission (280t-CO₂/year).
(2) Grand Concourse Renovation after Approximately 20 Years
The grand concourse, which dates back to 1932, has undergone two years of renovations. The space in front of the central ticket gate has been expanded, creating an open, canvas-like atmosphere for art and culture. Under the creative direction of Polar and SPREAD, the station is decorated under the 'Cultural Creation HUB' theme. The key visual, 'UENO FREEDOM COLOR,' is based on colors extracted from Genichiro Inokuma's mural 'Freedom' (1951), modernized by SPREAD. It is deployed across interior designs, signage, and video, color-bridging the history of Ueno Station to the present day.
2. Creating Cultural Experiences and Promoting Regional Exploration
(1) Collaboration with Peter Rabbit™, Celebrating its Creator's 160th Anniversary
Surrounded by Ueno Park, Ueno Zoo, and Shinobazu Pond, Ueno Station—a landmark with rich nature and history—is collaborating with Peter Rabbit™, loved worldwide for many years. To celebrate Beatrix Potter's 160th anniversary, exclusive decorations featuring Peter Rabbit and pandas will be displayed throughout the station. Original special videos showcasing Beatrix Potter's sketches, correspondence, and character animations will be projected in a 100-meter-long visual space at Platform 13.
(2) 'Peter Rabbit™ Eki-tag Stamp Rally'
A digital stamp rally will be held, allowing visitors to collect stamps of Peter Rabbit and his friends while touring Ueno's 'Forest' and the surrounding town.
FAQ
UENO CANVASとは何ですか？
JR上野駅中央改札前に2026年6月16日に誕生する、約75㎡の大画面高精細LEDビジョンです。CO₂排出量を実質ゼロにしたゼロカーボンメディアとして運用されます。
上野駅とピーターラビットのコラボ内容は？
駅構内での描き下ろしパンダとのコラボ装飾、PLATFORM13でのスペシャル映像投映、および上野エリアを巡るデジタルスタンプラリーが実施されます。
文化創造HUBとはどのような取り組みですか？
JR東日本グループがライフスタイル・トランスフォーメーション(LX)の一環として、上野駅を起点に「文化」を通じて「ひと」と「まち」・「地域」をつなぎ、新たな価値を創造するまちづくりプロジェクトです。
スタンプラリーの開催期間はいつですか？
2026年6月8日(月)から6月28日(日)まで開催されます。
グランドコンコースの改修目的は何ですか？
約20年ぶりに刷新され、中央改札前の空間を広げることで、より開放的でアートや文化を引き立てる「キャンバス」のような空間へと生まれ変わらせることが目的です。