Recommended Summer Escape: 'Hishotabi' Returns to Cool Destinations in Eastern Japan!
JR East and Weathernews will launch the 'Hishotabi' campaign starting June 1, 2026, to promote travel to cooler areas. By leveraging temperature data and offering discounts of up to 10,000 JPY, they aim to encourage tourism even during the peak summer heat.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 00:11
- 🔍 Collected: June 1, 2026 at 15:20
- 🤖 AI Analyzed: June 1, 2026 at 18:09 (2h 49m after Collected)
East Japan Railway Company (JR East) and Weathernews Inc. will once again hold the 'Hishotabi' (Cool Summer Travel) campaign in 2026, proposing trips to cooler regions in Eastern Japan amid recent trends of extreme heat.
Through advertisements at stations and on trains, as well as integrated PR via the Weather News app, the campaign promotes travel to 'cool destinations' that can be enjoyed comfortably even during the harshest summer heat.
Using temperature data provided by Weathernews, the campaign recommends attractive summer getaway spots. With 'temperature' as the objective data axis, promotion featuring Weathernews forecasters will be deployed.
(1) Posters: Four types of posters featuring temperature data and scenic landscapes will be displayed at major JR East stations and 'Eki-tabi Concierge' locations, covering areas like Sukayu, Nobeyama, and Tazawako Kogen.
(2) Videos: Two types of videos will be released starting in June via social media and train channels.
(3) Special Website: Features model courses and detailed information on summer getaways.
(4) Weather News Integration: Recommended travel information will be shared via the official YouTube channel and the Weather News app during the campaign.
'JR East View Dynamic Rail Pack' allows users to freely combine trains, accommodations, or day trips, available exclusively online.
1. Hishotabi Coupon:
Distributing coupons for up to 10,000 JPY off.
Application Period: June 1 – September 20, 2026
Departure/Stay Period: June 1 – September 30, 2026 (Excluding August 10–19)
Discount Details:
[10% OFF (Max 10,000 JPY)]: Sukayu (Aomori), Tazawako Kogen (Akita), Washikura (Fukushima), Kusatsu (Gunma), Shiga Kogen/Nobeyama (Nagano), Yatsugatake (Yamanashi).
[5% OFF (Max 5,000 JPY)]: Hakodate (Hokkaido).
Through advertisements at stations and on trains, as well as integrated PR via the Weather News app, the campaign promotes travel to 'cool destinations' that can be enjoyed comfortably even during the harshest summer heat.
Using temperature data provided by Weathernews, the campaign recommends attractive summer getaway spots. With 'temperature' as the objective data axis, promotion featuring Weathernews forecasters will be deployed.
(1) Posters: Four types of posters featuring temperature data and scenic landscapes will be displayed at major JR East stations and 'Eki-tabi Concierge' locations, covering areas like Sukayu, Nobeyama, and Tazawako Kogen.
(2) Videos: Two types of videos will be released starting in June via social media and train channels.
(3) Special Website: Features model courses and detailed information on summer getaways.
(4) Weather News Integration: Recommended travel information will be shared via the official YouTube channel and the Weather News app during the campaign.
'JR East View Dynamic Rail Pack' allows users to freely combine trains, accommodations, or day trips, available exclusively online.
1. Hishotabi Coupon:
Distributing coupons for up to 10,000 JPY off.
Application Period: June 1 – September 20, 2026
Departure/Stay Period: June 1 – September 30, 2026 (Excluding August 10–19)
Discount Details:
[10% OFF (Max 10,000 JPY)]: Sukayu (Aomori), Tazawako Kogen (Akita), Washikura (Fukushima), Kusatsu (Gunma), Shiga Kogen/Nobeyama (Nagano), Yatsugatake (Yamanashi).
[5% OFF (Max 5,000 JPY)]: Hakodate (Hokkaido).
FAQ
「避暑旅」キャンペーンの実施期間は？
クーポン申込期間は2026年6月1日から9月20日まで、出発・宿泊期間は2026年6月1日から9月30日まで（8月10日～19日を除く）です。
「避暑旅クーポン」の割引額と対象エリアは？
青森県、秋田県、福島県、群馬県、長野県、山梨県の指定エリアで最大10,000円OFF（10％割引）、北海道函館市で最大5,000円OFF（5％割引）となります。
キャンペーンではどのようなプロモーションが行われますか？
気温データを軸にしたポスター掲出、SNSやトレインチャンネルでの動画展開、特設Webサイトでの情報提供、ウェザーニュース公式YouTubeやアプリでの情報発信を行います。
「避暑旅」で使用する気温データは誰が提供しますか？
ウェザーニューズ社が提供する各地の気温データを使用します。
クーポンはどこで申し込みできますか？
「びゅうトラベル」または「えきねっとJR東日本国内ツアー」のWebサイトから申し込み可能です。