To unseen sights. To new encounters. Our journey continues. Announcing the second phase of the "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign.

○ In its medium-to-long-term business growth strategy "Beyond the Border," announced in June 2024, the JR East Group aims to create movement and vitalize the flow between urban and rural areas through a tourism-focused "area axis" based on attractive regional resources and a "content axis" connected to diversifying hobbies and tastes.

○ As part of this, since October 2025, we have been running the "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign* featuring SixTONES to convey the charm of traveling to Tohoku by Shinkansen.

○ For the second phase, we will display new visual posters in stations and trains. We will also change the visuals of the AR photo frames installed at 12 stations in the Tohoku area and hold a gift campaign where customers who visit Tohoku using Shinkansen e-tickets can win original goods by lottery.

○ We will continue to promote the appeal of traveling to Tohoku by Shinkansen together with SixTONES.

*Press release on September 24, 2025: Regarding the implementation of the "Enjoy! SixTONES, Enjoy! ShinKANSEN." campaign (https://www.jreast.co.jp/press/2025/20250924_ho01.pdf)

1. Second Campaign Period

Monday, June 1, 2026 – Wednesday, September 30, 2026

*The gift campaign runs until Friday, August 7.

2. Implementation Details

(1) Creation and Display of Second Campaign Posters

1. Catchphrase

To unseen sights. To new encounters. Our journey continues.

Enjoy! SixTONES, Enjoy! ShinKANSEN.

2. Visual Image

With the Komachi Shinkansen in the background, the visual expresses the excitement of travel. Please check the campaign website for the visual. (https://www.jreast.co.jp/sixtones_shinkansen/)

3. Display Locations

Scheduled for major JR East stations, inside trains, and on digital signage.

(2) Renewal of AR Photo Frames

By scanning the 2D code on posters at 12 stations in the Tohoku area, you can enjoy an original AR photo frame for taking pictures with SixTONES members. The design of these photo frames will be changed from June 1.

■ Target Stations: Aomori Pref. (Shin-Aomori, Shichinohe-Towada), Iwate Pref. (Morioka, Shin-Hanamaki), Akita Pref. (Akita, Tazawako), Yamagata Pref. (Sakuranbo-Higashine, Yamagata, Akayu), Miyagi Pref. (Sendai), Fukushima Pref. (Fukushima, Koriyama)

(3) JR East Original Luggage Tag Giveaway

From Monday, June 1 to Friday, August 7, 2026, use the Shinkansen e-ticket service with a destination station in one of the six Tohoku prefectures on the Tohoku, Akita, or Yamagata Shinkansen lines, and enter through the campaign page on the JRE POINT website (https://www.jrepoint.jp/campaign/0061002117/) for a chance to win one of 600 JR East original luggage tags designed by SixTONES members.

*For details, please visit https://www.jreast.co.jp/sixtones_shinkansen/.

*The current in-train audio content and TV commercials will continue.

(Reference) JR East's Vision with the "Medium-to-Long-Term Business Growth Strategy 'Beyond the Border'"

JR East will leverage its strengths, such as the relationships cultivated with local communities and its extensive network across eastern Japan, to create movement through a tourism-focused "area axis" based on attractive regional resources and a "content axis" connected to diversifying hobbies and tastes.

By vitalizing the flow between urban and rural areas, we will contribute to the revitalization of the entire East Japan area by expanding tourism consumption and creating exchange and relational populations.

*The content described in this press release is subject to change. Images used are for illustrative purposes.

Attachment

Campaign Details

○ New AR Photo Frame

■ Target Stations

Aomori Pref. (Shin-Aomori, Shichinohe-Towada), Iwate Pref. (Morioka, Shin-Hanamaki), Akita Pref. (Akita, Tazawako), Yamagata Pref. (Sakuranbo-Higashine, Yamagata, Akayu), Miyagi Pref. (Sendai), Fukushima Pref. (Fukushima, Koriyama)

■ How to Use

1. Scan the 2D code on the SixTONES poster at a target station with your smartphone.

2. The AR photo frame will appear on your screen.

3. You can take a picture with SixTONES.

■ Notes

- The AR photo frame design varies by prefecture, but the new design of the SixTONES members will be the same at all stations.

- To acquire the AR photo frame, your smartphone's location information must match the poster's location. Please turn on your device's location services.

- The AR photo frame is for smart devices only. Use Safari for iOS and Chrome for Android.

- The AR photo frame is available until 23:59 on the second day after scanning the 2D code. You can bookmark it to enjoy it elsewhere.

- It may become unusable if you clear your browser history or cookies.

- It may not work correctly in in-app browsers like LINE or X. Please open it in Safari for iOS or Chrome for Android.

- If the "Requesting camera access" pop-up does not appear, check your settings.

- iOS: Settings > Safari > Camera > Ensure "Deny" is not selected for "Camera Access on All Websites."

- Android: Settings > Apps > Chrome > Permissions > Camera > Ensure "Don't allow" is not selected.

*Settings may vary by OS version.

○ JR East Original Luggage Tag Giveaway Campaign (New)

■ Period

Monday, June 1, 2026 – Friday, August 7, 2026

■ How to Participate

Condition 1: Enter via the campaign page on the JRE POINT website (https://www.jrepoint.jp/campaign/0061002117/) during the campaign period.

Condition 2: Use the "Shinkansen e-ticket service" at least once during the campaign period for a ride with a destination station in one of the six Tohoku prefectures on the Tohoku, Akita, or Yamagata Shinkansen lines.

*Shinkansen e-tickets purchased on or after May 27 are eligible.

*The order of conditions 1 and 2 does not matter.

*To participate, you must register as an Ekinet member (free) and link your JRE POINT membership number from your Ekinet "My Page."

■ Notes

- The more you use the service, the higher your chances of winning.

- Each eligible Shinkansen e-ticket use counts as one entry, with no limit. However, a single booking for multiple people on the same itinerary counts as one entry.

- Winners will be notified by the shipment of the prize.

- The prize will be sent to the address registered with your JRE POINT membership.

- We cannot answer inquiries about lottery results.

- Participants may receive information about special Shinkansen travel deals from the JRE POINT website.

- For our privacy policy, see here (https://www.jreast.co.jp/site/privacy.html).

- This campaign may be changed or canceled without notice due to unavoidable circumstances.

- Entry is limited to residents of Japan.

- Prizes cannot be sold or exchanged for cash.

- Please refrain from reselling or listing prizes on auction sites.

- Winning eligibility cannot be transferred, lent, or have the name changed.

- By entering, you agree to the use of your information for future marketing by the JR East Group, based on Article 17 of the JRE POINT Membership Terms.

(Reference)

○ Shinkansen In-Train Exclusive Audio Content

■ Route

All Tohoku Shinkansen trains running between Koriyama and Shin-Aomori stations.

■ How to Use

1. Install the audio AR app "Locatone™."

2. Prepare your smartphone and earphones.

3. Start the "Enjoy! SixTONES, Enjoy! ShinKANSEN." tour and board the Shinkansen.

4. As you approach a spot, you will automatically hear special audio content (6 types).

■ Notes

- Please turn on your smartphone's GPS.

- Audio content plays automatically when you approach a spot.

- Do not stop the tour while on the Shinkansen.

- Audio may not be available in areas with unstable connections, such as tunnels.

- For issues like failed audio acquisition, please contact "Locatone" directly through their inquiry form.

■ What is Locatone™?

Locatone is a sound experience service using Sony technology that blends virtual sounds with the real world. By starting the content on your smartphone and visiting specific spots, audio and music linked to your location will play automatically.

■ What is Re:Sense®?

Re:Sense® is a spatial audio technology that creates unprecedented sound experiences through recording, editing, and signal processing techniques, delivering a sense of presence and realism.

■ About Clepseadra Inc.

Clepseadra is a startup that creates new value by moving people's emotions through immersive sound experiences, founded as a tech venture from the Tokyo Institute of Technology in 2020.