JR East to Launch "=LOVE x JR East TRAIN Campaign"!

○ JR East Group, in its mid-to-long-term business growth strategy "Beyond the Border" announced in June 2024, aims to create flow through a "content axis" connected to diversifying hobbies and preferences, thereby revitalizing the flow between urban and rural areas.

○ As part of this initiative, JR East will implement the "=LOVE x JR East TRAIN Campaign," tied in with the group's first-ever performance at MUFG Stadium (National Stadium), "=LOVE STADIUM LIVE 'Beyond "KYUN"♡'" (June 20, 21).

○ Please enjoy various projects, including an =LOVE digital stamp rally with JR East stations as spots, and Shinkansen exclusive audio content that can be enjoyed only by those riding the Shinkansen.

1. Campaign Title

=LOVE x JR East TRAIN Campaign

2. Implementation Period

May 19 (Tuesday) – June 30 (Tuesday), 2026

3. Campaign Details

Click here for campaign details: https://www.jreast.co.jp/equal-love-traincp26/

(1) =LOVE Digital Stamp Rally

During the period, by scanning the QR code on posters installed at JR East's Tokyo metropolitan area (10 stations) and Shinkansen stations (10 stations), you can obtain =LOVE digital stamps. 100 winners who complete all 10 stations in the Tokyo metropolitan area will be selected by lottery to receive an original poster (10 types / 10 winners each). 100 winners who achieve 11 stations (10 Tokyo metropolitan area stations + any 1 Shinkansen station) will be selected by lottery to receive collaborative original goods signed by =LOVE members (10 types / 10 winners each). Furthermore, a special project will be implemented where JRE POINTs will be presented by lottery. Please enjoy your trip to Eastern Japan in conjunction with =LOVE's performances.

<Target Stations>

Tokyo Metropolitan Area

Shinkansen Stations

Shinano-machi Station, Sendagaya Station, Ochanomizu Station, Ebisu Station, Ueno Station, Takadanobaba Station, Tachikawa Station, Omiya Station, Kaihin-Makuhari Station, Chiba Station

Utsunomiya Station, Koriyama Station, Sendai Station, Morioka Station, Shin-Aomori Station, Yamagata Station, Akita Station, Jomo-Kogen Station, Niigata Station, Karuizawa Station

(2) Shinkansen Exclusive In-Car Audio Content

When riding the Shinkansen in the applicable sections, you can experience exclusive audio content by =LOVE members, enjoyable only inside the Shinkansen using the audio AR service "Locatone ™." There are three types of audio content by members: Type A, Type B, and Type C.

<Implementation Period>

May 19 (Tuesday) – June 30 (Tuesday), 2026

<Responsible Members>

Tohoku/Yamagata Shinkansen

[Omiya Station – Koriyama Station] Type A (Otani, Takiwaki, Noguchi)

[Fukushima Station – Sendai Station] Type B (Oba, Otojima, Takamatsu)

[Sendai Station – Morioka Station] Type C (Saito, Sasaki, Morohashi, Yamamoto)

[Fukushima Station – Yamagata Station] Type B (Oba, Otojima, Takamatsu)

[Yamagata Station – Shinjo Station] Type C (Saito, Sasaki, Morohashi, Yamamoto)

Joetsu Shinkansen

[Omiya Station – Takasaki Station] Type A (Otani, Takiwaki, Noguchi)

[Takasaki Station – Urasa Station] Type B (Oba, Otojima, Takamatsu)

[Urasa Station – Niigata Station] Type C (Saito, Sasaki, Morohashi, Yamamoto)

Hokuriku Shinkansen

[Omiya Station – Takasaki Station] Type A (Otani, Takiwaki, Noguchi)

[Takasaki Station – Saku-Daira Station] Type B (Oba, Otojima, Takamatsu)

[Saku-Daira Station – Nagano Station] Type C (Saito, Sasaki, Morohashi, Yamamoto)

(3) Special In-Station Broadcasts

During the following period, special announcements will be made by =LOVE members Kiara Saito (Shinano-machi Station), Iori Noguchi (Sendagaya Station), and Maika Sasaki (Ebisu Station).

<Implementation Period>

May 19 (Tuesday) – June 21 (Sunday), 2026

<Target Stations>

*All images and illustrations are for illustrative purposes only. *This campaign is subject to change or cancellation without prior notice.

(Reference) JR East's Vision Aimed at by "Content Axis"

JR East will leverage the strengths of the group, such as the relationships cultivated with local communities and the extensive network spread across Eastern Japan, to create flow through a "content axis" connected to diversifying hobbies and preferences.

By revitalizing the flow between urban and rural areas utilizing the power of content, it aims to contribute to the growth of collaborative content, expansion of tourism consumption, creation of exchange and related populations, and overall revitalization of the entire Eastern Japan area.

(Attachment) Campaign Details

(1) =LOVE Digital Stamp Rally

Implementation Period

May 19 (Tuesday) – June 30 (Tuesday), 2026

Target Stations

[Tokyo Metropolitan Area] Shinano-machi Station, Sendagaya Station, Ochanomizu Station, Ebisu Station, Ueno Station, Takadanobaba Station, Tachikawa Station, Omiya Station, Kaihin-Makuhari Station, Chiba Station

[Shinkansen Stations] Utsunomiya Station, Koriyama Station, Sendai Station, Morioka Station, Shin-Aomori Station, Yamagata Station, Akita Station, Aki