JR East to Launch "=LOVE x JR East TRAIN Campaign" Featuring Digital Stamps and Exclusive Audio
JR東日本與偶像組合「=LOVE」合作推出聯名運動，包含數位集章、新幹線限定音頻及車站特別廣播，旨在透過偶像內容帶動觀光人流。
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 02:35
- 🔍 Collected: May 11, 2026 at 18:02
- 🤖 AI Analyzed: May 16, 2026 at 03:01 (104h 59m after Collected)
JR East has announced a collaboration with idol group "=LOVE" from May 19 to June 30, 2026. The campaign includes a digital stamp rally across 20 stations in the Tokyo area and on Shinkansen lines, offering prizes like signed merchandise. Passengers on selected Shinkansen routes can enjoy exclusive audio content by members via the "Locatone" app. Special station announcements by group members will also be broadcast at specific stations to encourage regional travel and boost the "content-axis" flow strategy.