Establishment of New Company "JR East Toyosato Sosei Co., Ltd." ~ Capital Alliance with Yamatane and YUIME to Solve Rice Cultivation Challenges ~

East Japan Railway Company (President and CEO: Yoichi Kise) will establish "JR East Toyosato Sosei Co., Ltd." as a subsidiary on April 28, 2026. This initiative aims to create sustainable rice farming through investments from JR East, Yamatane Co., Ltd. (President and CEO: Iwao Kawarada), YUIME Co., Ltd. (President and CEO: Kohei Ueno), and three proposing employees of JR East.

Through synergistic collaboration—leveraging expertise in rice distribution and quality control from one partner and a network of specialized agricultural staffing from another—the new company will work toward realizing the goal of "bringing vitality to regions and creating a rich Japan," as outlined in the "Beyond Stations 2034" (Yusho 2034) strategy.

1. Mission and Values
Mission: "Protecting food and production environments to create the future of Japan's rural villages."

2. Company Profile
Name: JR East Toyosato Sosei Co., Ltd.
Address: TAKANAWA GATEWAY Link Scholars’ Hub (LiSH) Studio1, THE LINKPILLAR1 NORTH 6F, 2-21-1 Takanawa, Minato-ku, Tokyo
Representative: President Daisuke Takahashi (JR East employee and lead proposer of the project)
Shareholders: East Japan Railway Company, Yamatane Co., Ltd., YUIME Co., Ltd., and three individual proposers
Capital: 400 million yen
Establishment: April 28, 2026
Business: Investment in agricultural corporations, management support, and consulting
URL: https://j-toyosato.co.jp/ (Site opening scheduled for June 1, 2026, at 11:00 AM)

3. Collaboration Overview
Addressing the social issue of increasing abandoned farmland caused by aging producers and business closures, the company will promote efforts to solve Japanese rice farming challenges. It will fuse JR East's assets (operating in East Japan, which accounts for half of Japan's rice cultivation area) with Yamatane's procurement and distribution network as a seasoned rice wholesaler, and YUIME's expertise in regional primary industry human resource infrastructure.

Reference Info:
- Yamatane Co., Ltd.: Established 1924, specializing in food wholesale, real estate, and warehousing.
- YUIME Co., Ltd.: Established 2012, focused on labor infrastructure for primary industries.