Delivering the results of technological development in the frontline workplace broadly to society - Launch of the 'GENICHI' brand based on the concept 'From the frontline to the world'
JR East has launched 'GENICHI,' a new brand commercializing over 14,500 ideas developed by frontline staff since 1988. A website opened on April 8, and some products will be sold to the public via JRE MALL.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 01:55
- 🔍 Collected: April 8, 2026 at 17:30
- 🤖 AI Analyzed: April 20, 2026 at 13:59 (284h 28m after Collected)
○The JR East Group is engaged in technological development to realize its group management vision 'Yusho 2034,' aiming to be a true 'technology service corporate group' that changes society by delivering products and services based on cutting-edge technological capabilities.
○JR East has a system for engaging in technological development in the frontline workplace. It has produced many results so far, and the developed products are utilized not only in railways but also in various industries.
○This time, we have launched a new brand 'GENICHI' with the aim of utilizing the results obtained through this system in even more diverse fields and delivering new value to society. We opened the official website on April 8, introducing the products developed so far, and some will also be sold to general customers through JRE MALL.
1. Technological development in the frontline workplace up to now
In order to solve issues faced by frontline employees at their work sites, JR East started the 'Frontline Technological Development' system in 1988 after the company's inception, where employees take the initiative in developing technology.
As a unique system of our company, it has supported the improvement of our employees' technical skills for about 40 years. Timely technological developments utilizing employee ideas have generated many results, such as improving safety and productivity, and reducing costs.
The cumulative number of developments has reached approximately 14,500, and in recent years, about 30% have been put into practical use. They have received various awards internally and externally, and we continue to refine the technological capabilities recognized by society in our frontline workplaces.
Number of developments: Approx. 14,500 (Cumulative from FY1988 to FY2025)
*Converted to a year, this equates to about 380 items/year, or more than one new technological development per day.
Major award achievements: Good Design Award, Infrastructure Maintenance Award, Minister of Education, Culture, Sports, Science and Technology Award for Creative Merit, and many other technical awards related to railways.
2. Launch of the new brand 'GENICHI'
This time, we have launched the new brand 'GENICHI' based on the concept 'From the frontline to the world.'
With 'GENICHI,' we aim to take excellent 'frontline' ideas that previously tended to be buried and utilize them not only in railways but in even more diverse fields to deliver new value to society.
○JR East has a system for engaging in technological development in the frontline workplace. It has produced many results so far, and the developed products are utilized not only in railways but also in various industries.
○This time, we have launched a new brand 'GENICHI' with the aim of utilizing the results obtained through this system in even more diverse fields and delivering new value to society. We opened the official website on April 8, introducing the products developed so far, and some will also be sold to general customers through JRE MALL.
1. Technological development in the frontline workplace up to now
In order to solve issues faced by frontline employees at their work sites, JR East started the 'Frontline Technological Development' system in 1988 after the company's inception, where employees take the initiative in developing technology.
As a unique system of our company, it has supported the improvement of our employees' technical skills for about 40 years. Timely technological developments utilizing employee ideas have generated many results, such as improving safety and productivity, and reducing costs.
The cumulative number of developments has reached approximately 14,500, and in recent years, about 30% have been put into practical use. They have received various awards internally and externally, and we continue to refine the technological capabilities recognized by society in our frontline workplaces.
Number of developments: Approx. 14,500 (Cumulative from FY1988 to FY2025)
*Converted to a year, this equates to about 380 items/year, or more than one new technological development per day.
Major award achievements: Good Design Award, Infrastructure Maintenance Award, Minister of Education, Culture, Sports, Science and Technology Award for Creative Merit, and many other technical awards related to railways.
2. Launch of the new brand 'GENICHI'
This time, we have launched the new brand 'GENICHI' based on the concept 'From the frontline to the world.'
With 'GENICHI,' we aim to take excellent 'frontline' ideas that previously tended to be buried and utilize them not only in railways but in even more diverse fields to deliver new value to society.