Launch of 'umios Planet', a Co-Creation by Umios, JR East, the University of Tokyo, and Phic
Umios, JR East, the University of Tokyo, and Phic have collaborated to launch 'umios Planet', a new brand dedicated to establishing a sustainable food value cycle based on planetary health.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 19:30
- 🔍 Collected: April 9, 2026 at 11:00
- 🤖 AI Analyzed: April 18, 2026 at 19:08 (224h 8m after Collected)
Umios Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Daisuke Yasuda; hereinafter 'Umios') will fully launch the activities of 'umios Planet' (*1), a brand that symbolically embodies Umios's purpose 'For the ocean, for life'. This initiative is in collaboration with East Japan Railway Company (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yoichi Kise; hereinafter 'JR East'), the University of Tokyo Institute for Planetary Health (Location: Minato-ku, Tokyo; Director: Kiyohiko Igarashi; hereinafter 'UTokyo RIPH'), and Planetary Health Innovation Center LLC (Headquarters: Minato-ku, Tokyo; Representative Partner: Kentaro Fang; hereinafter 'Phic').
'umios Planet' is a project conceptually advanced with Phic—an organization under the umbrella of the Institut Pasteur of Japan—acting as the hub. It is based on the philosophy of the 'Planetary Health Diet' (*2), a food concept friendly to both humans and the Earth, announced jointly by JR East, Umios (formerly Maruha Nichiro Corporation), and the University of Tokyo in May 2024.
By multiplying Umios's food supply capabilities, JR East's extensive customer touchpoints, the University of Tokyo's diverse and advanced scientific knowledge, and Phic's profound insights into global trends, the project aims to build a sustainable value cycle that achieves a 'three-way win' for the Earth, consumers, and fishery workers, ultimately contributing to planetary health (Earth's benefit).
*1 umios Planet Brand Site
https://planet.umios.com
*2 Press release announced in May 2024
https://www.umios.com/jp/corporate/news_center/news_topics/2024/05/31_02.html
'umios Planet' is a project conceptually advanced with Phic—an organization under the umbrella of the Institut Pasteur of Japan—acting as the hub. It is based on the philosophy of the 'Planetary Health Diet' (*2), a food concept friendly to both humans and the Earth, announced jointly by JR East, Umios (formerly Maruha Nichiro Corporation), and the University of Tokyo in May 2024.
By multiplying Umios's food supply capabilities, JR East's extensive customer touchpoints, the University of Tokyo's diverse and advanced scientific knowledge, and Phic's profound insights into global trends, the project aims to build a sustainable value cycle that achieves a 'three-way win' for the Earth, consumers, and fishery workers, ultimately contributing to planetary health (Earth's benefit).
*1 umios Planet Brand Site
https://planet.umios.com
*2 Press release announced in May 2024
https://www.umios.com/jp/corporate/news_center/news_topics/2024/05/31_02.html
FAQ
What is 'umios Planet'?
umios Planet is a sustainable brand that collaborates with JR East Japan, the University of Tokyo, and Phic to protect the marine and Earth's environment while providing healthy food.
What are the roles of each partner organization?
Umios handles food supply, JR East Japan provides the venue for customer service, the University of Tokyo contributes scientific knowledge, and Phic analyzes global trends.
What is the Planetary Health Diet?
The Planetary Health Diet aims to optimize both human health and the sustainability of the Earth's environment, promoting food that is gentle on people and the planet.