Aomori/Hakodate Direct Market to be held at JR Omiya Station!

East Japan Railway Co. Morioka Branch and JR East Aomori Commercial Development Co., Ltd. (Representative Director Mariko Makabe), in collaboration with Aomori Prefecture and Hokkaido Oshima General Promotion Bureau, will hold the "Aomori/Hakodate Direct Market" at JR Omiya Station with the aim of regional revitalization and creation of tourism flow.

<Overview of Aomori/Hakodate Direct Market>

Date and Time: May 18th (Mon) - May 24th (Sun), 2026

Business Hours: 10:00 - 20:00 (May 18th 17:00-20:00, May 24th 10:00-17:00)

Location: JR Omiya Station West Exit Event Space, in front of the stained glass

Organizer: East Japan Railway Co. Morioka Branch

Operator: JR East Aomori Commercial Development Co., Ltd.

Cooperation: Aomori Prefecture, Hokkaido Oshima General Promotion Bureau, East Japan Railway Co. Akita Branch

Exhibitors: Kashiwazaki Seika Co., Ltd., Kumagai Foods Co., Ltd., Akabane-ya Co., Ltd., Okinaya Co., Ltd., Sannogetsusha, Kobo Narumi, Aomori Hokusaikan Co., Ltd., Yamamoto Foods Co., Ltd., Shoryoku Shuzo Co., Ltd., Nunome Co., Ltd., Aomori Ringo Kenkyushitsu Co., Ltd., Hokkaido Kanko Bussan Kousha Co., Ltd.

〇 Main Products for Sale

Local products from Aomori Prefecture and Hokkaido will be sold.

[Aomori Prefecture]

Herring Sushi Rokkon Tokubetsu Junmai (sake)

[Hokkaido]

Octopus Wasabi Kinotoya Sapporo Agricultural College cookies, 12 pcs

〇 Featured Products using "Hako-Byun"

Utilizing the train luggage transport service "Hako-Byun," exquisite local specialties will be transported by Tohoku Shinkansen and sold in limited quantities.

May 21st (Thu): Hachinohe Station → Omiya Station

Tora Saba Bo-sushi (Mackerel Stick Sushi) Hachinohe City, Aomori Prefecture, "Tochigi" within Hasshoku Center

Apple Pie Hachinohe City, Aomori Prefecture, "432Factory" within Hasshoku Center

May 21st (Thu), May 22nd (Fri): Shin-Aomori Station → Omiya Station

Kujiramochi Aomori City, Aomori Prefecture, Nagai Kujiramochiten Co., Ltd.

Yaki Chikuwa (Grilled Fish Cake) Aomori City, Aomori Prefecture, Maruishi Numata Shoten Co., Ltd.

*Please note that "Hako-Byun" products may be canceled or their contents changed due to weather, harvest conditions, or train operation status.

〇 Tourism PR Booth

At the tourism PR booth located in front of the stained glass, we will introduce event information and seasonal recommended tourist information for Aomori and Hakodate. We have a large number of pamphlets on tourism and food, providing easy-to-understand information on the charm and enjoyment of travel, so please stop by to experience the charm of the North.

*The content of tourism PR is subject to change without notice.

*All images in the document are for illustrative purposes only.