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“Iwate Local Product Market” to be Held at Ueno Station!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 7, 2026 11:00 PM ・ Updated Jun 16, 2026 11:02 PM ・ 6 min read ・ Source: PR TIMES

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“Iwate Local Product Market” to be Held at Ueno Station! — Image: PR TIMES

⚡ Key Points

East Japan Railway Company, Morioka Branch, and JR East Aomori Commercial Development Co., Ltd., in collaboration with Iwate Prefecture, are holding the "Iwate Local Product Market" at Ueno Station from April 13 to April 19, 2026.
The event aims to revitalize the region and promote tourism by selling local products, featuring special items transported by the "Hako-Byun" service, and offering tourism PR booths, an opening ceremony, and local mascot greetings.

East Japan Railway Company, Morioka Branch, and JR East Aomori Commercial Development Co., Ltd., in collaboration with Iwate Prefecture, are holding the "Iwate Local Product Market" at Ueno Station from April 13 to April 19, 2026. The event aims to revitalize the region and promote tourism by selling local products, featuring special items transported by the "Hako-Byun" service, and offering tourism PR booths, an opening ceremony, and local mascot greetings.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 7, 2026

East Japan Railway Company, Morioka Branch, and JR East Aomori Commercial Development Co., Ltd. (Representative Director: Mariko Makabe), in collaboration with Iwate Prefecture, will hold the "Iwate Local Product Market" at Ueno Station with the aim of regional revitalization and stimulating tourism.

＜Iwate Local Product Market Overview＞

Date and Time: Monday, April 13, 2026 - Sunday, April 19, 2026

Business Hours: 10:00 - 20:00 (April 13: 11:00-20:00, April 19: 10:00-18:00)

Location: JR Ueno Station, outside the Central Ticket Gate, Grand Concourse

Organizer: East Japan Railway Company, Morioka Branch

Operator: JR East Aomori Commercial Development Co., Ltd.

Cooperation: Iwate Prefecture

Exhibitors: Fujiwara Apiary Co., Ltd., Iwate Prefecture Products Co., Ltd., Sasaki Seika Co., Ltd., Suisen Shuzo Co., Ltd., Shiwa Fruit Park Co., Ltd., Shoueidou Co., Ltd., Kamome no Tamago Co., Ltd., Komatsu Seika Co., Ltd., Kiku no Tsukasa Shuzo Co., Ltd.

〇Iwate Prefecture Products for Sale

Local products from Iwate Prefecture will be sold.

Chiyoko-chan

Goma Suri Dango

Shiwa Monde Brillier 2022 / Shiwa Premium Merlot 2022

Maesawa Beef Ogata Supervised Morioka Reimen (Cold Noodles)

〇Featured Products using "Hako-Byun"

Utilizing the "Hako-Byun" rail cargo transportation service, exquisite local specialties will be transported by the Tohoku Shinkansen and sold in limited quantities.

Wednesday, April 15, and Friday, April 17

An Butter Sandwich

Fukuda Pan Co., Ltd., Morioka City, Iwate Prefecture

Hanamaki Onsen Anpan

Hanamaki Onsen Co., Ltd., Hanamaki City, Iwate Prefecture

Sakura Anpan

Hanamaki Onsen Co., Ltd., Hanamaki City, Iwate Prefecture

*Please note that "Hako-Byun" products may be canceled or their contents changed depending on train operation conditions.

〇Tourism Promotion

A tourism promotion booth will be set up within the local product market venue, featuring promotional videos for Iwate Prefecture, distribution of pamphlets, and promotion of "Furusato Nozei" (hometown tax donation system).

〇Opening Ceremony

An opening ceremony for the Iwate Local Product Market will be held on Monday, April 13. It will feature appearances by local mascots "Sobacchi" and "Ofunaton", and a performance of the Morioka Sansa Dance by the "JR East Group Sansa Dance Executive Project".

Date and Time: Monday, April 13, 2026, around 11:20 AM

Location: Ueno Station Hirokoji Exit, Poleia Plaza

〇Local Mascot Greeting

Local mascots "Sobacchi" and "Ofunaton" will make appearances. Please come and interact with them, including taking commemorative photos.

Sobacchi

Schedule

April 13 (Mon) 14:30

April 18 (Sat) 11:30/14:30 (2 sessions)

April 19 (Sun) 11:30/14:30 (2 sessions)

Ofunaton

Schedule

April 13 (Mon) 14:30

April 14 (Tue) 11:30/14:30 (2 sessions)

*Please note that the event details and schedule are subject to change.

*All images published in this release are for illustrative purposes only.

FACT BOX

Source: PR TIMES
Category: event

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 7, 2026 11:00 PM — Distributor PR TIMES
Collected　Apr 7, 2026 2:30 PM
AI structured & analyzed　Apr 18, 2026 11:20 AM
Desk-reviewed & published　Apr 7, 2026 11:00 PM

FAQ

When and where will the Iwate Local Product Market take place in 2026?

The Iwate Local Product Market will take place from Monday, April 13, 2026, to Sunday, April 19, 2026, at JR Ueno Station's Grand Concourse outside the Central Ticket Gate.

What are the business hours for the Iwate Local Product Market during its run in April 2026?

The market operates from 10:00 to 20:00 daily, with April 13 starting at 11:00 and April 19 ending at 18:00 at JR Ueno Station's Grand Concourse.

Which organizations are organizing and operating the Iwate Local Product Market at Ueno Station?

The event is organized by East Japan Railway Company, Morioka Branch, operated by JR East Aomori Commercial Development Co., Ltd., and held in cooperation with Iwate Prefecture.

Which companies are among the exhibitors at the Iwate Local Product Market in April 2026?

Exhibitors include Fujiwara Apiary Co., Ltd., Iwate Prefecture Products Co., Ltd., Sasaki Seika Co., Ltd., Suisen Shuzo Co., Ltd., and Shiwa Fruit Park Co., Ltd.

What Iwate Prefecture products will be available for sale at the Ueno Station market event?

Products for sale include Chiyoko-chan Goma Suri Dango, Shiwa Monde Brillier 2022, Shiwa Premium Merlot 2022, Maesawa Beef, and Ogata Supervised Morioka Reimen.

Cite this article — HOW TO CITE

Washin AI News Desk““Iwate Local Product Market” to be Held at Ueno Station!”AI News by Washin Village（和心村）, Apr 7, 2026. https://aeo.washinmura.jp/ai/jre-abc-com/en/news/2026-04-18-news-vka1mg

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