“Iwate Local Product Market” to be Held at Ueno Station!
East Japan Railway Company, Morioka Branch, and JR East Aomori Commercial Development Co., Ltd., in collaboration with Iwate Prefecture, are holding the "Iwate Local Product Market" at Ueno Station from April 13 to April 19, 2026. The event aims to revitalize the region and promote tourism by selling local products, featuring special items transported by the "Hako-Byun" service, and offering tourism PR booths, an opening ceremony, and local mascot greetings.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 23:00
- 🔍 Collected: April 7, 2026 at 14:30
- 🤖 AI Analyzed: April 18, 2026 at 11:20 (260h 50m after Collected)
East Japan Railway Company, Morioka Branch, and JR East Aomori Commercial Development Co., Ltd. (Representative Director: Mariko Makabe), in collaboration with Iwate Prefecture, will hold the "Iwate Local Product Market" at Ueno Station with the aim of regional revitalization and stimulating tourism.
＜Iwate Local Product Market Overview＞
Date and Time: Monday, April 13, 2026 - Sunday, April 19, 2026
Business Hours: 10:00 - 20:00 (April 13: 11:00-20:00, April 19: 10:00-18:00)
Location: JR Ueno Station, outside the Central Ticket Gate, Grand Concourse
Organizer: East Japan Railway Company, Morioka Branch
Operator: JR East Aomori Commercial Development Co., Ltd.
Cooperation: Iwate Prefecture
Exhibitors: Fujiwara Apiary Co., Ltd., Iwate Prefecture Products Co., Ltd., Sasaki Seika Co., Ltd., Suisen Shuzo Co., Ltd., Shiwa Fruit Park Co., Ltd., Shoueidou Co., Ltd., Kamome no Tamago Co., Ltd., Komatsu Seika Co., Ltd., Kiku no Tsukasa Shuzo Co., Ltd.
〇Iwate Prefecture Products for Sale
Local products from Iwate Prefecture will be sold.
〇Featured Products using "Hako-Byun"
Utilizing the "Hako-Byun" rail cargo transportation service, exquisite local specialties will be transported by the Tohoku Shinkansen and sold in limited quantities.
Wednesday, April 15, and Friday, April 17
An Butter Sandwich
Fukuda Pan Co., Ltd., Morioka City, Iwate Prefecture
Hanamaki Onsen Anpan
Hanamaki Onsen Co., Ltd., Hanamaki City, Iwate Prefecture
Sakura Anpan
Hanamaki Onsen Co., Ltd., Hanamaki City, Iwate Prefecture
*Please note that "Hako-Byun" products may be canceled or their contents changed depending on train operation conditions.
〇Tourism Promotion
A tourism promotion booth will be set up within the local product market venue, featuring promotional videos for Iwate Prefecture, distribution of pamphlets, and promotion of "Furusato Nozei" (hometown tax donation system).
〇Opening Ceremony
An opening ceremony for the Iwate Local Product Market will be held on Monday, April 13. It will feature appearances by local mascots "Sobacchi" and "Ofunaton", and a performance of the Morioka Sansa Dance by the "JR East Group Sansa Dance Executive Project".
Date and Time: Monday, April 13, 2026, around 11:20 AM
Location: Ueno Station Hirokoji Exit, Poleia Plaza
〇Local Mascot Greeting
Local mascots "Sobacchi" and "Ofunaton" will make appearances. Please come and interact with them, including taking commemorative photos.
Sobacchi
Schedule
April 13 (Mon) 14:30
April 18 (Sat) 11:30/14:30 (2 sessions)
April 19 (Sun) 11:30/14:30 (2 sessions)
Ofunaton
Schedule
April 13 (Mon) 14:30
April 14 (Tue) 11:30/14:30 (2 sessions)
*Please note that the event details and schedule are subject to change.
*All images published in this release are for illustrative purposes only.