【名古屋高島屋】舉辦東海地區最大規模「陽傘節」，提出「撐、戴、塗」多層次UV防護對策

名古屋高島屋擴大舉辦其「陽傘節」，提供東海地區最豐富的陽傘選擇。為應對酷暑，活動提出「撐傘、穿戴、塗抹」的多層次紫外線防護策略，主打高性能陽傘、帽子及涼感美妝品。
Press ReleaseNQ 88/100出典：PR Times

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去年首次舉辦即創下銷售額年增約九成的「陽傘節」，今年將擴大舉行。因應近年酷暑導致晴雨兩用傘需求高漲，賣場面積最多擴大兩成，商品數量也增加一成。活動匯集約2000把具備卓越遮光與隔熱功能的傘具，並充實了男用及兒童陽傘的選擇。此外，更提出超越陽傘的多角度UV防護方案，包括使用陽傘布料製成的帽子，以及涼感型防曬乳等，提倡全方位的夏日防護。

常見問題

What is the "Umbrella Fes" at Nagoya Takashimaya?

It is a special event featuring one of the largest selections of umbrellas in the Tokai region, focusing on high-performance parasols for sun protection to combat the summer heat.

How is this year's event different from last year's?

Following a 90% sales increase last year, the event has been expanded with a sales floor up to 20% larger and 10% more products, including an enhanced lineup of functional umbrellas.

What products are available besides umbrellas?

The event offers a comprehensive approach to UV protection, including hats made from parasol fabric, cooling sunscreens, and UV-protection cosmetics.

Are there UV protection products for men and children?

Yes, the event features an expanded selection of parasols for men, including easy-to-use W-jump models, and safety-designed frilled parasols for children.

What are some key features of the umbrellas being sold?

Many umbrellas offer high-performance features such as 100% UV cut and light-blocking rates, superior heat-shielding properties (with some models blocking over 65% of heat), and are designed for both sun and rain.

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