NewDays First Ever! "Sinful Fair" Featuring Forbidden Combos to be Held
Key facts
- NewDays First Ever! "Sinful Fair" Featuring Forbidden Combos to be Held
- NewDays will hold its first-ever "Sinful Fair" from June 16th to July 6th, featuring high-calorie, high-fat, garlic- and lard-rich "sinful gourmet" items. A total of 9 products will be available, including the "Sugooni" which combines thick-cut roasted pork with garlic lard. During the fair, the NewDays app will offer campaigns for free carbonated drinks with the purchase of two eligible items and 50-yen discount coupons.
- Source: PR Times
- Date: June 11, 2026
Direct answer
NewDays will hold its first-ever "Sinful Fair" from June 16th to July 6th, featuring high-calorie, high-fat, garlic- and lard-rich "sinful gourmet" items. A total of 9 products will be available, including the "Sugooni" which combines thick-cut roasted pork with garlic lard. During the fair, the NewDays app will offer campaigns for free carbonated drinks with the purchase of two eligible items and 50-yen discount coupons.
- Citation
- NewDays First Ever! "Sinful Fair" Featuring Forbidden Combos to be Held (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
NewDays will hold its first-ever "Sinful Fair" from June 16th to July 6th, featuring high-calorie, high-fat, garlic- and lard-rich "sinful gourmet" items. A total of 9 products will be available, including the "Sugooni" which combines thick-cut roasted pork with garlic lard. During the fair, the NewDays app will offer campaigns for free carbonated drinks with the purchase of two eligible items and 50-yen discount coupons.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 23:00
- 🔍 Collected: June 11, 2026 at 14:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (26h 30m after Collected)
JR East Cross Station Co., Ltd. Retail Company (Location: Shibuya-ku, Tokyo / Company President: Toru Takahashi) will hold its first-ever "Sinful Fair" at "NewDays" and "NewDAYS KIOSK" from Tuesday, June 16th to Monday, July 6th.
The "Sinful Fair" centers around "sinful gourmet" items made with high calories, high fat, garlic, and plenty of lard. NewDays will offer a total of 9 products themed around "forbidden combos" that combine these indulgent ingredients, starting with the "Sugooni," which pairs thick-cut roasted pork with garlic lard.
During the "Sinful Fair" period, two special campaigns will be held on the NewDays app. The first campaign, starting Tuesday, June 16th, will offer an app coupon for one free "NOPE Guilty Carbonated Drink 600ml" when you purchase two eligible items. The second campaign, starting Tuesday, June 30th, will offer a 50-yen discount coupon for fair-eligible items to app members who register.
Overview
[Event Period]
Tuesday, June 16, 2026 - Monday, July 6, 2026
[Sales Stores]
NewDays, NewDAYS KIOSK
*Excluding some stores
[Fair Details]
https://retail.jr-cross.co.jp/newdays/campaign/202606-haitoku.html
(Scheduled for release on June 11th)
Sinful Fair Eligible Products
*All images are for illustrative purposes
Sugooni
Garlic Lard Ramen-Style Onigiri
420 yen (tax included)
Rice cooked in a tonkotsu ramen style, mixed with spicy tempura bits, topped with three thick slices of roasted pork, noodles stir-fried in tonkotsu soup, cabbage, and bean sprouts. Finished with garlic lard and garlic for a powerful garlic flavor in a ramen onigiri.
*Available at stations in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate, and Niigata.
Sugooni
Alluring Cheese & Tartar Sauce! Horse Mackerel Fry Onigiri
420 yen (tax included)
Ketchup rice with diced cheese, topped with plenty of tartar sauce, sliced cheese, and a horse mackerel fry. Enjoy a sense of indulgence with two types of cheese and rich tartar sauce in this alluring onigiri.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, and Iwate.
Sinful! Garlic Carbona Rice
650 yen (tax included)
Garlic pepper rice topped with a generous amount of carbonara sauce, bacon, and cheese sauce, offering a truly indulgent meal.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, and Iwate.
Soba Restaurant's Manpuku Don
698 yen (tax included)
A hearty rice bowl inspired by soba restaurants, featuring soba-flavored rice with tempura bits, homemade kakiage (mixed vegetable tempura), a croquette, and ginger-pork, all piled high.
Rich Cheese and Bacon Cold Carbonara Pasta
645 yen (tax included)
Cold carbonara pasta topped with bacon and a rich double cheese blend, offering a decadent pasta experience.
Boiled Egg with Garlic Butter Mayo Sauce
320 yen (tax included)
Boiled eggs drizzled with garlic butter mayo sauce. The combination of mayonnaise and garlic butter sauce creates an indulgent flavor, perfect as a snack or an addition to a meal.
Spicy Pork Steak Sandwich
450 yen (tax included)
A sandwich featuring spicy seasoned pork steak with mashed potatoes seasoned with black pepper and garlic, offering an addictive taste.
Meat x Meat x Meat!
Sinful Mash Cheese Sandwich
450 yen (tax included)
Made with three types of meat: pastrami pork, grilled chicken, and bacon, combined with mashed potatoes and cheddar cheese for a decadent sandwich.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, and Iwate.
Cheese Macaroni & Taco Meat with Whole Wheat Roll
450 yen (tax included)
A roll featuring spicy taco meat seasoned with 7 spices, paired with peppery pastrami pork and cheesy macaroni for a rich flavor. Enjoy three distinct tastes in one sandwich.
Great Campaigns on the NewDays App
Campaign 1
When you purchase eligible "Sinful Fair" products using Suica or PASMO registered with the NewDays app, you will earn one stamp per product. Collect two stamps to receive an app coupon for one free "NOPE Guilty Carbonated Drink 600ml".
For details, please check the NewDays app.
*Coupons must be issued from the stamp screen.
*Pre-registration for the NewDays app and registration of your Suica/PASMO ID number in the app are required.
*"Suica" is a registered trademark of JR East Japan.
*"PASMO" is a registered trademark of PASMO Co., Ltd.
Stamp Issuance Period
Tuesday, June 16 - Monday, June 29
Coupon Issuance Deadline
Tuesday, June 30
Redeemable Product
NOPE Guilty Carbonated Drink 600ml
*Coupons are valid for 7 days from issuance.
Campaign 2
All users who register for the NewDays app will receive a "Sinful Coupon" (Haito Coupon), which is a 50-yen discount coupon applicable to "Sinful Fair" eligible products.
For details, please check the NewDays app.
*NewDays app membership registration is required to use the coupon.
*"Suica" is a registered trademark of JR East Japan.
*"PASMO" is a registered trademark of PASMO Co., Ltd.
Coupon Usage Period
Tuesday, June 30 - Monday, July 6
About Newtas
Under the brand concept "Creating New, Desired Things."
We continue to create products that bring joy to many customers.
Newtas is the original product brand for NewDays and NewDAYS KIOSK.
Brand Concept
Creating New, Desired Things.
Brand Naming
"New" from NewDays, and "New" from the brand concept "New," combined with our determination to "add" (tasu) our commitment.
About NewDays
○What is NewDays?
NewDays is a convenience store operated by JR East Cross Station Retail Company. With the theme "On the way there, on the way back, always nearby," we offer attractive products and services that align with daily life (morning, noon, and night). We support our customers' daily lives with a unique selection, including our new original product brand "Newtas."
NewDays Average Daily Sales: 782,000 yen (as of the end of March 2026)
- Operating hours: 14 hours or more per day
- Sales floor space: 30 sqm or more, less than 250 sqm
*Based on standards used in the Commercial Statistics Survey
○Expanding Outside Stations!
NewDays, synonymous with in-station convenience stores, is expanding its presence outside of stations!
The "Sinful Fair" centers around "sinful gourmet" items made with high calories, high fat, garlic, and plenty of lard. NewDays will offer a total of 9 products themed around "forbidden combos" that combine these indulgent ingredients, starting with the "Sugooni," which pairs thick-cut roasted pork with garlic lard.
During the "Sinful Fair" period, two special campaigns will be held on the NewDays app. The first campaign, starting Tuesday, June 16th, will offer an app coupon for one free "NOPE Guilty Carbonated Drink 600ml" when you purchase two eligible items. The second campaign, starting Tuesday, June 30th, will offer a 50-yen discount coupon for fair-eligible items to app members who register.
Overview
[Event Period]
Tuesday, June 16, 2026 - Monday, July 6, 2026
[Sales Stores]
NewDays, NewDAYS KIOSK
*Excluding some stores
[Fair Details]
https://retail.jr-cross.co.jp/newdays/campaign/202606-haitoku.html
(Scheduled for release on June 11th)
Sinful Fair Eligible Products
*All images are for illustrative purposes
Sugooni
Garlic Lard Ramen-Style Onigiri
420 yen (tax included)
Rice cooked in a tonkotsu ramen style, mixed with spicy tempura bits, topped with three thick slices of roasted pork, noodles stir-fried in tonkotsu soup, cabbage, and bean sprouts. Finished with garlic lard and garlic for a powerful garlic flavor in a ramen onigiri.
*Available at stations in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, Iwate, and Niigata.
Sugooni
Alluring Cheese & Tartar Sauce! Horse Mackerel Fry Onigiri
420 yen (tax included)
Ketchup rice with diced cheese, topped with plenty of tartar sauce, sliced cheese, and a horse mackerel fry. Enjoy a sense of indulgence with two types of cheese and rich tartar sauce in this alluring onigiri.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, and Iwate.
Sinful! Garlic Carbona Rice
650 yen (tax included)
Garlic pepper rice topped with a generous amount of carbonara sauce, bacon, and cheese sauce, offering a truly indulgent meal.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, and Iwate.
Soba Restaurant's Manpuku Don
698 yen (tax included)
A hearty rice bowl inspired by soba restaurants, featuring soba-flavored rice with tempura bits, homemade kakiage (mixed vegetable tempura), a croquette, and ginger-pork, all piled high.
Rich Cheese and Bacon Cold Carbonara Pasta
645 yen (tax included)
Cold carbonara pasta topped with bacon and a rich double cheese blend, offering a decadent pasta experience.
Boiled Egg with Garlic Butter Mayo Sauce
320 yen (tax included)
Boiled eggs drizzled with garlic butter mayo sauce. The combination of mayonnaise and garlic butter sauce creates an indulgent flavor, perfect as a snack or an addition to a meal.
Spicy Pork Steak Sandwich
450 yen (tax included)
A sandwich featuring spicy seasoned pork steak with mashed potatoes seasoned with black pepper and garlic, offering an addictive taste.
Meat x Meat x Meat!
Sinful Mash Cheese Sandwich
450 yen (tax included)
Made with three types of meat: pastrami pork, grilled chicken, and bacon, combined with mashed potatoes and cheddar cheese for a decadent sandwich.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Miyagi, Fukushima, Yamagata, and Iwate.
Cheese Macaroni & Taco Meat with Whole Wheat Roll
450 yen (tax included)
A roll featuring spicy taco meat seasoned with 7 spices, paired with peppery pastrami pork and cheesy macaroni for a rich flavor. Enjoy three distinct tastes in one sandwich.
Great Campaigns on the NewDays App
Campaign 1
When you purchase eligible "Sinful Fair" products using Suica or PASMO registered with the NewDays app, you will earn one stamp per product. Collect two stamps to receive an app coupon for one free "NOPE Guilty Carbonated Drink 600ml".
For details, please check the NewDays app.
*Coupons must be issued from the stamp screen.
*Pre-registration for the NewDays app and registration of your Suica/PASMO ID number in the app are required.
*"Suica" is a registered trademark of JR East Japan.
*"PASMO" is a registered trademark of PASMO Co., Ltd.
Stamp Issuance Period
Tuesday, June 16 - Monday, June 29
Coupon Issuance Deadline
Tuesday, June 30
Redeemable Product
NOPE Guilty Carbonated Drink 600ml
*Coupons are valid for 7 days from issuance.
Campaign 2
All users who register for the NewDays app will receive a "Sinful Coupon" (Haito Coupon), which is a 50-yen discount coupon applicable to "Sinful Fair" eligible products.
For details, please check the NewDays app.
*NewDays app membership registration is required to use the coupon.
*"Suica" is a registered trademark of JR East Japan.
*"PASMO" is a registered trademark of PASMO Co., Ltd.
Coupon Usage Period
Tuesday, June 30 - Monday, July 6
About Newtas
Under the brand concept "Creating New, Desired Things."
We continue to create products that bring joy to many customers.
Newtas is the original product brand for NewDays and NewDAYS KIOSK.
Brand Concept
Creating New, Desired Things.
Brand Naming
"New" from NewDays, and "New" from the brand concept "New," combined with our determination to "add" (tasu) our commitment.
About NewDays
○What is NewDays?
NewDays is a convenience store operated by JR East Cross Station Retail Company. With the theme "On the way there, on the way back, always nearby," we offer attractive products and services that align with daily life (morning, noon, and night). We support our customers' daily lives with a unique selection, including our new original product brand "Newtas."
NewDays Average Daily Sales: 782,000 yen (as of the end of March 2026)
- Operating hours: 14 hours or more per day
- Sales floor space: 30 sqm or more, less than 250 sqm
*Based on standards used in the Commercial Statistics Survey
○Expanding Outside Stations!
NewDays, synonymous with in-station convenience stores, is expanding its presence outside of stations!
FAQ
What is NewDAYS' "Sinful Fair"?
It is a limited-time food sales campaign themed around "sinful gourmet" items featuring high calories, high fat, garlic, and lard.
What are the featured products sold during the fair?
A total of 9 "forbidden combo" products will be sold, including the "Sugooni" series combining thick-cut roasted pork with garlic lard, garlic carbona rice, and the meat x meat x meat! Sinful mash cheese sandwich.
What benefits are available through the NewDAYS app?
Campaigns are being held where you can get a free carbonated drink coupon for purchasing two eligible items, or a 50-yen discount coupon for eligible items upon membership registration.
Which stores will host this fair?
The fair will be held at some NewDAYS and NewDAYS KIOSK stores. Some stores are excluded.
What is "sinful gourmet"?
It generally refers to dishes that are considered unhealthy, using abundant high-calorie, high-fat ingredients, garlic, and lard, which evoke a sense of guilt yet are highly appetizing.