JR East Cross Station to Release "Suica's Penguin x Raicho no Sato Gauze Towel Can" on May 20, 2026 (Wednesday), a Collaboration with Shinshu's Famous Souvenir, Raicho no Sato!

JR East Cross Station Retail Company (Location: Shibuya-ku, Tokyo; Company President: Toru Takahashi) will release the original collaborative product, "Suica's Penguin x Raicho no Sato Gauze Towel Can," which brings together Tanaka-ya Co., Ltd.'s "Raicho no Sato Gauze Towel" and "Suica's Penguin."

<About Suica's Penguin x Raicho no Sato Gauze Towel Can>

◎ This is a collaboration product between the "Raicho no Sato Gauze Towel," which features the design of Shinshu's famous confectionery Raicho no Sato, and "Suica's Penguin." *Confectionery is not included.

◎ The can container and gauze towel feature a cute design of Suica's Penguin enjoying mountain climbing.

◎ The gauze towel is made with a gentle texture, finished in the Senshu region, one of Japan's three major towel production areas. Please use it as a travel memory or as a souvenir for your loved ones.

©Chiharu Sakazaki / JR East / DENTSU *This design is as of the development stage. *Suica is a registered trademark of East Japan Railway Company. *Suica's Penguin is the character of "Suica" by East Japan Railway Company.

Release Date: May 20, 2026 (Wednesday)

Product Name: "Suica's Penguin x Raicho no Sato Gauze Towel Can"

Contents: 1 gauze towel (Size: approx. 340mm (vertical) x 840mm (horizontal)), 1 can container

Price: 1,600 yen (tax included)

Sales Locations: NewDays, NewDays Mini, NewDays KIOSK stores within Nagano Prefecture

*Some stores may not carry the product, and sales locations may change or be added. *Reservations and holds are not accepted. Please be aware in advance.

Inquiries regarding press releases JR East Cross Station Co., Ltd. pr-retail@jr-cross.co.jp