Choose from two delicious "Akatsuki" peach drinks, tailored to your scene and taste preferences

JR East Cross Station Water Business Company (Location: Shibuya-ku, Tokyo; Company President: Kenji Takeuchi) will launch "Fukushima Akatsuki Peach 70% (280ml PET)" on Tuesday, May 19, 2026, and "Fukushima Akatsuki Peach (160g can)" on Tuesday, June 2, 2026, from acure made, the original beverage brand of acure, which operates mainly in station premises.

In addition to the new "Fukushima Akatsuki Peach 70%," which utilizes the flavor of Fukushima Prefecture's brand peach "Akatsuki" and has a refreshing aftertaste perfect for summer, we will continue to release "Fukushima Akatsuki Peach," a 100% straight juice that allows you to directly experience the original sweetness and luxuriousness of the peach.

This is the first time for acure made to simultaneously release two different types of "Fukushima Akatsuki Peach" series: 70% juice and 100% straight juice. Please enjoy the deliciousness of the two different "Akatsuki" peaches according to your usage scene and mood.

"Fukushima Akatsuki Peach 70%" Product Details

Product Name

Fukushima Akatsuki Peach 70%

Volume/Container

280ml / PET bottle

Price

220 yen/bottle (tax included)

Sales Locations

Acure vending machines in JR East station premises

"NewDays" and "NewDays KIOSK" in the JR East area

(Some stores may not carry the product)

Other stores, etc.

Release Date

Tuesday, May 19, 2026

*Sales will start sequentially at Acure vending machines and other stores.

*Scheduled to be released on Tuesday, May 26, 2026, at "NewDays" and "NewDays KIOSK"

Product Page

https://www.acure-fun.net/products/kajyu/momo_70.html

[Features of "Fukushima Akatsuki Peach 70%" (280ml PET)]

This is a 70% juice beverage made only from Fukushima Prefecture's brand peach "Akatsuki." In determining the taste, we aimed for a refreshing and easy-to-drink flavor while maintaining the original sweetness and acidity of "Akatsuki" peaches. This product is convenient to carry in a PET bottle. How about taking it with you on your outings?

"Fukushima Akatsuki Peach" (100% Straight Juice) Product Details

Product Name

Fukushima Akatsuki Peach

Volume/Container

160g / Can

Price

Acure Official Online Store: 4,720 yen/box (tax included / shipping included)

*Only sold in packs of 20 at the Acure Official Online Store

(https://ec.shop.acure-fun.net/c/item/711261_e/)

NewDays: 200 yen/bottle (tax included)

Sales Locations

Acure Official Online Store

"NewDays" and "NewDays KIOSK" in the JR East area

(Some stores may not carry the product)

Other stores, etc.

Release Date

Tuesday, June 2, 2026

*Sales at the Acure Official Online Store will start from 12:00 PM (noon).

(Schedule may change due to operational reasons.)

*Scheduled to be released in early August 2026 at "NewDays" and "NewDays KIOSK"

*Release dates may vary at some stores.

Product Page

https://www.acure-fun.net/products/kajyu/momo_kan25.html

[Features of "Fukushima Akatsuki Peach" (160g can)]

This is a 100% straight juice beverage made from juice squeezed directly from peaches. Therefore, the color, aroma, sweetness, and other flavors may subtly vary depending on the peach crop conditions. This product is perfect as a reward for yourself or as a gift for a loved one. Please enjoy the true delight of straight juice, where the peach flavor is fully preserved.

Developer's Comment

This year, with the desire to allow more people to enjoy the deliciousness of the long-loved "Fukushima Akatsuki Peach" in more diverse usage scenes and preferred tastes, we have shaped two different personalities.

First, the new "Fukushima Akatsuki Peach 70%" in a PET bottle. Because it is purchased at Ekinaka, we wanted to release it in a convenient PET bottle container, so this year we made it with the highest possible juice content for a PET bottle product. It's a confident work, different from 100%, refreshing and thirst-quenching while still allowing you to fully feel the sweetness and acidity of "Akatsuki," making it ideal for outings.

And the other is the canned "Fukushima Akatsuki Peach" using 100% straight juice, which we have protected for many years. Last year