Seasonal Limited-Time Offer: "Anago Ippon Ten Soba" with a Whole Natural Conger Eel and "Hiyashi Goma Dare Tsuke Soba" for Enjoying Condiments with Rich Flavor, Launching May 14 (Thursday) at 10:00 AM!
JR East Cross Station Foods Company will launch two new seasonal limited-time soba noodle dishes, "Anago Ippon Ten Soba" and "Hiyashi Goma Dare Tsuke Soba," at its station soba restaurants "Irori An Kiraku" and "Sobaichi" starting May 14, 2026. These offerings aim to provide customers with seasonal and satisfying dining experiences.
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- 📰 Published: May 11, 2026 at 23:00
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- 🤖 AI Analyzed: May 11, 2026 at 22:09 (7h 37m after Collected)
JR East Cross Station Foods Company (Location: Shibuya-ku, Tokyo; Company President: Hirofumi Nakamata) will begin selling "Anago Ippon Ten Soba"*2 and "Hiyashi Goma Dare Tsuke Soba"*3 at all 81 "Irori An Kiraku" and "Irori An Kiraku Soba" station soba noodle shops, and 15 "Sobaichi" stores*1 (as of May 11, 2026) starting May 14, 2026 (Thursday).
*1: Not available at Sobaichi EATo LUMINE Shinjuku, Sobaichi Ni-Hachi ecute Ueno, Sobaichi Nakayama Racecourse, and Sobaichi Tokyo Racecourse.
*2: At Sobaichi, it will be available from May 28 (Thursday).
*3: At Sobaichi, it will be served in a seiro (steaming basket).
About the Seasonal Limited-Time Products
Anago Ippon Ten Soba: 840 yen (tax included)
A luxurious bowl featuring a whole natural conger eel. The crispy, fragrant batter and the inherent deliciousness of the conger eel create a satisfying tempura. Grated daikon radish, perilla leaf, and crunchy myoga (Japanese ginger) add a refreshing color, aroma, and textural accent. Despite its generous portion, it's a rich dish that can be enjoyed refreshingly until the end.
*The size of the Anago Ippon Ten may vary depending on procurement.
Hiyashi Goma Dare Tsuke Soba (Large size): 720 yen (tax included)
A rich and luxurious dish with a flavorful sesame dipping sauce enjoyed with condiments.
With one slurp, the rich aroma and deep richness of sesame spread throughout your mouth.
The key to its deliciousness is the colorful condiments. When dipped in the sesame sauce, you can enjoy the texture of myoga, the refreshing spiciness of kaiware (radish sprouts) and green onions, and the elegant aroma of mitsuba (Japanese parsley) all at once.
We recommend the large size (1.5 servings)! Enjoy the satisfaction of a large portion and the changing flavors to the fullest.
*The photo shows the large size soba (1.5 servings).
*The large size is sold for 720 yen, and the regular size for 600 yen.
(Prices may vary at some stores. For both products, a 20 yen discount will be applied when purchased with transportation IC cards such as Suica.)
About Irori An Kiraku
"Irori An Kiraku" is a soba noodle shop concepted as "a comforting, unpretentious daily go-to place." The first store opened in Granduo Kamata in April 2008, and as of May 11, 2026, it has become a station soba brand with 81 stores in station premises throughout the Tokyo metropolitan area. "Irori An Kiraku" is committed to fresh soba noodles that allow you to enjoy the original taste of soba, an original special broth developed through repeated research, and homemade kakiage (mixed tempura) prepared in-store. With bright, calm lighting and a clean interior, it creates a space where station users of all ages and genders can casually relax and take a breather in their busy daily lives.
About Sobaichi
Sobaichi is a specialty soba noodle shop recommended for its fresh soba noodles made daily at its own factory and crispy kakiage fried in-store. With the desire to be used by a wide range of customers, young and old, the interior is designed to be clean and bright, focusing on spacious seating. Sobaichi celebrated its 15th anniversary on March 26, 2026 (Thursday). The year 2026 will be an anniversary year, and 15th-anniversary campaigns will be held sequentially. We will continue to deliver gratitude-filled projects to accompany everyone's daily lives and provide heartwarming bowls of soba.
Please look forward to the new developments of the reborn "Sobaichi."
©Chiharu Sakazaki / JR East / DENTSU Suica by JR East
About JR East Cross Station Co., Ltd.
Company Name: JR East Cross Station Co., Ltd.
Head Office: South Gate Shinjuku Building 6F, 5-33-8 Sendagaya, Shibuya-ku, Tokyo
Established: April 1, 2021 (Reiwa 3)
Representative Director and President: Fuminao Nishino
It is composed of four companies: the Retail Company, which operates convenience store businesses such as "NewDays" and specialty store businesses; the Foods Company, which primarily operates dining and food manufacturing businesses such as "Irori An Kiraku," "BECK'S COFFEE SHOP," "Honnoriya," and "Ekiben-ya"; the Water Business Company, which operates vending machine businesses in station premises and original product businesses such as "From AQUA" under the acure brand; and the Development Company, which operates commercial facilities in station premises such as "ecute" and "Gransta."
*1: Not available at Sobaichi EATo LUMINE Shinjuku, Sobaichi Ni-Hachi ecute Ueno, Sobaichi Nakayama Racecourse, and Sobaichi Tokyo Racecourse.
*2: At Sobaichi, it will be available from May 28 (Thursday).
*3: At Sobaichi, it will be served in a seiro (steaming basket).
About the Seasonal Limited-Time Products
Anago Ippon Ten Soba: 840 yen (tax included)
A luxurious bowl featuring a whole natural conger eel. The crispy, fragrant batter and the inherent deliciousness of the conger eel create a satisfying tempura. Grated daikon radish, perilla leaf, and crunchy myoga (Japanese ginger) add a refreshing color, aroma, and textural accent. Despite its generous portion, it's a rich dish that can be enjoyed refreshingly until the end.
*The size of the Anago Ippon Ten may vary depending on procurement.
Hiyashi Goma Dare Tsuke Soba (Large size): 720 yen (tax included)
A rich and luxurious dish with a flavorful sesame dipping sauce enjoyed with condiments.
With one slurp, the rich aroma and deep richness of sesame spread throughout your mouth.
The key to its deliciousness is the colorful condiments. When dipped in the sesame sauce, you can enjoy the texture of myoga, the refreshing spiciness of kaiware (radish sprouts) and green onions, and the elegant aroma of mitsuba (Japanese parsley) all at once.
We recommend the large size (1.5 servings)! Enjoy the satisfaction of a large portion and the changing flavors to the fullest.
*The photo shows the large size soba (1.5 servings).
*The large size is sold for 720 yen, and the regular size for 600 yen.
(Prices may vary at some stores. For both products, a 20 yen discount will be applied when purchased with transportation IC cards such as Suica.)
About Irori An Kiraku
"Irori An Kiraku" is a soba noodle shop concepted as "a comforting, unpretentious daily go-to place." The first store opened in Granduo Kamata in April 2008, and as of May 11, 2026, it has become a station soba brand with 81 stores in station premises throughout the Tokyo metropolitan area. "Irori An Kiraku" is committed to fresh soba noodles that allow you to enjoy the original taste of soba, an original special broth developed through repeated research, and homemade kakiage (mixed tempura) prepared in-store. With bright, calm lighting and a clean interior, it creates a space where station users of all ages and genders can casually relax and take a breather in their busy daily lives.
About Sobaichi
Sobaichi is a specialty soba noodle shop recommended for its fresh soba noodles made daily at its own factory and crispy kakiage fried in-store. With the desire to be used by a wide range of customers, young and old, the interior is designed to be clean and bright, focusing on spacious seating. Sobaichi celebrated its 15th anniversary on March 26, 2026 (Thursday). The year 2026 will be an anniversary year, and 15th-anniversary campaigns will be held sequentially. We will continue to deliver gratitude-filled projects to accompany everyone's daily lives and provide heartwarming bowls of soba.
Please look forward to the new developments of the reborn "Sobaichi."
©Chiharu Sakazaki / JR East / DENTSU Suica by JR East
About JR East Cross Station Co., Ltd.
Company Name: JR East Cross Station Co., Ltd.
Head Office: South Gate Shinjuku Building 6F, 5-33-8 Sendagaya, Shibuya-ku, Tokyo
Established: April 1, 2021 (Reiwa 3)
Representative Director and President: Fuminao Nishino
It is composed of four companies: the Retail Company, which operates convenience store businesses such as "NewDays" and specialty store businesses; the Foods Company, which primarily operates dining and food manufacturing businesses such as "Irori An Kiraku," "BECK'S COFFEE SHOP," "Honnoriya," and "Ekiben-ya"; the Water Business Company, which operates vending machine businesses in station premises and original product businesses such as "From AQUA" under the acure brand; and the Development Company, which operates commercial facilities in station premises such as "ecute" and "Gransta."