Early Summer Exclusive! Honnoriya Onigiri Shop Launches Uwajima Sea Bream Onigiri & Mitsuba-Scented Salmon Onigiri. Campaign to Get Suica's Penguin Wallpaper Also Held!
Honnoriya Onigiri Shop, operated by JR East Cross Station Foods Company, will release two seasonal limited-edition onigiri, "Uwajima Sea Bream Onigiri" and "Mitsuba-Scented Salmon Onigiri," starting May 11, 2026. Additionally, a coupon lottery campaign on the official X account and a LINE friend registration campaign to receive original Suica's Penguin wallpaper will be held to strengthen customer engagement.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
- 🤖 AI Analyzed: May 7, 2026 at 15:18 (46 min after Collected)
JR East Cross Station Foods Company (Location: Shibuya-ku, Tokyo; Company President: Hirofumi Nakamata), which operates "Omusubi-dokoro Honnoriya," will launch two seasonal limited-edition onigiri perfect for early summer, starting Monday, May 11, 2026.
Furthermore, from Monday, May 18, customers who make purchases using Suica or other transportation e-money at all Honnoriya Onigiri Shop locations will receive a campaign card. By registering as a friend on Honnoriya Onigiri Shop's official LINE account and entering the "password" written on the campaign card into the chat screen, you will receive an original Suica's Penguin wallpaper.
Product Introduction
Uwajima Sea Bream Onigiri 350 yen~ (tax included)
Sea bream (madai) raised in Uwajima Sea is characterized by its concentrated umami and firm flesh. This onigiri offers a rich flavor and textural contrast, combining the elegant umami of sea bream with the refreshing acidity and texture of shibazuke (pickled red shiso).
Mitsuba-Scented Salmon Onigiri 270 yen~ (tax included)
This dish offers the refreshing aroma of domestic mitsuba and the umami of salmon spreading throughout your mouth from the first bite. The rice is plumply cooked, having absorbed elegant white dashi. Fluffy, flavorful salmon is mixed into it. This onigiri allows you to enjoy the moderate saltiness of salmon, the gentle sweetness of white dashi, and the crisp texture of mitsuba.
©Chiharu Sakazaki / JR East / DENTSU Suica by JR East Suica is a registered trademark of East Japan Railway Company.
Win a seasonal onigiri exchange coupon instantly! Campaign on official X!
[Campaign Period]
May 11, 2026 (Mon) - May 15, 2026 (Fri)
*You can use the lottery once a day, up to 5 times during the period.
[Prizes]
Uwajima Sea Bream Onigiri, Mitsuba-Scented Salmon Onigiri 1 piece, total 500 winners
*Coupons can be used at all Honnoriya Onigiri Shop locations.
*Coupon usage for this campaign is limited to one per person, once during the period.
*Please present the winning screen. Screenshots will not be accepted.
[How to Apply]
① Follow Honnoriya Onigiri Shop's official X account (@Ho_nnoriya)
② Repost the campaign post
③ Those who have completed ① and ② can challenge the lottery on the spot
*Please check the winning screen for the coupon's expiration date.
*For more details, please check Honnoriya Onigiri Shop's official X (@Ho_nnoriya).
Wallpaper Present Campaign at all Honnoriya Onigiri Shop locations!
During the campaign period, customers who make purchases using Suica or other transportation e-money at Honnoriya Onigiri Shop locations and also register as a friend on Honnoriya's official LINE account will receive an original "Honnoriya x Suica's Penguin" wallpaper. This is a limited design that can only be obtained here, bringing a little joy to your daily life along with Honnoriya's onigiri.
Please take this opportunity to enjoy Honnoriya's new flavors and campaigns.
Campaign Period: May 18, 2026 (Mon) ~
*Ends when campaign cards run out.
Participating Stores: All Honnoriya Onigiri Shop locations
How to participate in the campaign:
① Campaign cards distributed to those who pay with Suica, etc.
② Register Honnoriya Onigiri Shop's official LINE via QR code
③ (For registered users, start here) Enter the "password" written on the campaign card into the chat screen
④ Get & save the wallpaper to use
©Chiharu Sakazaki / JR East / DENTSU Suica by JR East Suica is a registered trademark of East Japan Railway Company.
About Omusubi-dokoro Honnoriya
This onigiri shop chain, operating within JR East's station premises, opened its first store, "Honnoriya Tokyo Main Store," inside the Yaesu Central Gate of Tokyo Station in March 2002, and has since expanded mainly in the Tokyo metropolitan area. We continue to offer carefully crafted onigiri, valuing three commitments: "in-store cooking," "handmade," and "Aizu-grown Koshihikari rice."
Honnoriya HP: https://foods.jr-cross.co.jp/honnoriya/
Honnoriya Official X: https://x.com/Ho_nnoriya
Honnoriya Official Instagram: https://www.instagram.com/honnoriya_2002/
*Suica's Penguin is a character of "Suica" by East Japan Railway Company.
*The information provided is as of the announcement date. Subject to change without notice.
Keywords:
Furthermore, from Monday, May 18, customers who make purchases using Suica or other transportation e-money at all Honnoriya Onigiri Shop locations will receive a campaign card. By registering as a friend on Honnoriya Onigiri Shop's official LINE account and entering the "password" written on the campaign card into the chat screen, you will receive an original Suica's Penguin wallpaper.
Product Introduction
Uwajima Sea Bream Onigiri 350 yen~ (tax included)
Sea bream (madai) raised in Uwajima Sea is characterized by its concentrated umami and firm flesh. This onigiri offers a rich flavor and textural contrast, combining the elegant umami of sea bream with the refreshing acidity and texture of shibazuke (pickled red shiso).
Mitsuba-Scented Salmon Onigiri 270 yen~ (tax included)
This dish offers the refreshing aroma of domestic mitsuba and the umami of salmon spreading throughout your mouth from the first bite. The rice is plumply cooked, having absorbed elegant white dashi. Fluffy, flavorful salmon is mixed into it. This onigiri allows you to enjoy the moderate saltiness of salmon, the gentle sweetness of white dashi, and the crisp texture of mitsuba.
©Chiharu Sakazaki / JR East / DENTSU Suica by JR East Suica is a registered trademark of East Japan Railway Company.
Win a seasonal onigiri exchange coupon instantly! Campaign on official X!
[Campaign Period]
May 11, 2026 (Mon) - May 15, 2026 (Fri)
*You can use the lottery once a day, up to 5 times during the period.
[Prizes]
Uwajima Sea Bream Onigiri, Mitsuba-Scented Salmon Onigiri 1 piece, total 500 winners
*Coupons can be used at all Honnoriya Onigiri Shop locations.
*Coupon usage for this campaign is limited to one per person, once during the period.
*Please present the winning screen. Screenshots will not be accepted.
[How to Apply]
① Follow Honnoriya Onigiri Shop's official X account (@Ho_nnoriya)
② Repost the campaign post
③ Those who have completed ① and ② can challenge the lottery on the spot
*Please check the winning screen for the coupon's expiration date.
*For more details, please check Honnoriya Onigiri Shop's official X (@Ho_nnoriya).
Wallpaper Present Campaign at all Honnoriya Onigiri Shop locations!
During the campaign period, customers who make purchases using Suica or other transportation e-money at Honnoriya Onigiri Shop locations and also register as a friend on Honnoriya's official LINE account will receive an original "Honnoriya x Suica's Penguin" wallpaper. This is a limited design that can only be obtained here, bringing a little joy to your daily life along with Honnoriya's onigiri.
Please take this opportunity to enjoy Honnoriya's new flavors and campaigns.
Campaign Period: May 18, 2026 (Mon) ~
*Ends when campaign cards run out.
Participating Stores: All Honnoriya Onigiri Shop locations
How to participate in the campaign:
① Campaign cards distributed to those who pay with Suica, etc.
② Register Honnoriya Onigiri Shop's official LINE via QR code
③ (For registered users, start here) Enter the "password" written on the campaign card into the chat screen
④ Get & save the wallpaper to use
©Chiharu Sakazaki / JR East / DENTSU Suica by JR East Suica is a registered trademark of East Japan Railway Company.
About Omusubi-dokoro Honnoriya
This onigiri shop chain, operating within JR East's station premises, opened its first store, "Honnoriya Tokyo Main Store," inside the Yaesu Central Gate of Tokyo Station in March 2002, and has since expanded mainly in the Tokyo metropolitan area. We continue to offer carefully crafted onigiri, valuing three commitments: "in-store cooking," "handmade," and "Aizu-grown Koshihikari rice."
Honnoriya HP: https://foods.jr-cross.co.jp/honnoriya/
Honnoriya Official X: https://x.com/Ho_nnoriya
Honnoriya Official Instagram: https://www.instagram.com/honnoriya_2002/
*Suica's Penguin is a character of "Suica" by East Japan Railway Company.
*The information provided is as of the announcement date. Subject to change without notice.
Keywords: