JR Omiya Station 'ecute Omiya/Omiya North' Limited & New Glass Sweets Inspired by Gems like 'Amethyst' and 'Emerald'! First 'Early Summer Prism ~Collected Exciting Sparkles~' Fair!

*Images are for illustrative purposes.

JR East Cross Station Development Company (Headquarters: Shibuya-ku, Tokyo, Company President: Yoshiaki Shirata) will hold the first 'Early Summer Prism ~Collected Exciting Sparkles~' fair at the in-station commercial facility 'ecute Omiya' from May 11th (Mon) to May 24th (Sun). Furthermore, the 'Snacks and Coffee' fair will be held at 'ecute Shinagawa' from May 11th (Mon) to May 31st (Sun).

The post-Golden Week period in May is a time when the stress of new environments like starting school or joining a company, combined with fatigue from the holidays, tend to accumulate. We are holding early summer fairs at each ecute location to offer a moment of 'healing' between commutes and outings, with reward sweets sparkling like jewels perfect for early summer, and special snacks that go perfectly with coffee.

At ecute Omiya/Omiya North, we will hold the first 'Early Summer Prism ~Collected Exciting Sparkles~' fair, bringing together sweets and goods that look like gems shining in the early summer light. A lineup of items with a refreshing, translucent visual appeal to heal the fatigue of new daily life! Featuring the ecute Omiya exclusive glass sweet 'Bijou' expressing a deep purple 'Amethyst' using butterfly pea, and vivid new mousse cakes inspired by 'Emerald' and 'Aquamarine', sweets shining like jewels will appear. A total of 24 items, including 3 exclusive to ecute Omiya and Omiya North, will propose a little color for your early summer routine.

At ecute Shinagawa, the 'Snacks and Coffee' fair, which was popular last year, will be held again this year. This time, an ecute exclusive 'Roasted Sweet Potato Yokan' from a specialty coffee shop makes its debut. We propose a luxurious pairing with carefully selected original blend coffee. Also, limited-time shops featuring 'Babcup', an arrangement of the popular New York 'Babka', and the notable new brand 'Cheese is...' will open, offering a total of 25 items including 3 exclusive to ecute Shinagawa. Please spend a blissful coffee time filled with satisfaction with carefully selected snacks and sandwiches.

In addition, at ecute Omiya, 'Itoko's Fruit Butter Sandwich', a new brand born from the popular Nasu, Tochigi souvenir 'Butter no Itoko', will newly open on May 8th (Fri). The 'Itoko's Fruit Butter Sandwich [Amarin's Berry Berry Butter Sandwich]' using Saitama Prefecture's branded strawberry 'Amarin' will be released as an ecute Omiya exclusive! Please look forward to ecute, where early summer fairs and new shop openings continue.

≫ In-station commercial facility 'ecute' official

Topic.1 ecute Omiya/Omiya North 'Early Summer Prism ~Collected Exciting Sparkles~' Fair

Period: May 11th (Mon) ~ May 24th (Sun)

<1> Sparkling Sweets & Bakery

NEW ecute Omiya Exclusive Seasonal

Jewel Mousse 1 piece 600 yen / RANMEISYA SWEETS FACTORY (ecute Omiya)

A new sensation glass sweet topped with amber sugar (Kohakutou) where the individuality of ingredients resonates. On top of a cookie base, a smooth mousse with the savory richness of nuts and the tartness of raspberry is layered. It is topped with amber sugar, which provides a fun, crunchy texture. It's a refreshing sweet that balances sweetness and tartness. *Limited quantity: 20 pieces per day

Jewel Mousse 1 piece 600 yen / RANMEISYA SWEETS FACTORY (ecute Omiya)

NEW ecute Omiya Exclusive Seasonal

Bijou 1 piece 550 yen / Andmerci (ecute Omiya)

A lemon jelly dyed in a deep purple reminiscent of a noble 'Amethyst' using butterfly pea. With its beautiful color as the star, it's a three-layered glass sweet with striking contrasts, layering panna cotta and clear lemon gelee. The refreshing tartness and creamy richness offer a cooling sensation perfect for early summer. *Limited quantity: 10 pieces per day

Bijou 1 piece 550 yen / Andmerci (ecute Omiya)

NEW Seasonal

Top: Emerald 1 piece 650 yen

Bottom: Aquamarine 1 piece 690 yen / Hikawa no Mori YAKUMO (ecute Omiya)

From a western pastry shop officially collaborating with 'Hikawa Shrine', the symbol of Omiya, comes a new mousse cake inspired by jewels. 'Emerald' is a dish for adults with an eye-catching vivid green color and the scent of white rum. Inside the refreshing lime mousse, a gelee of lime and white rum is hidden. 'Aquamarine' is a beautiful cake with a clear blue like the sea. Inside a glossy almond jelly mousse, fresh peach flesh jelly