In-Station Regional Fair 'Fukushima MEGURIP' Additional Lineup Announced!

JR East Cross Station Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / President: Fumihisao Nishino) is currently holding the in-station regional fair "Fukushima MEGURIP"* (Event period: April 1 - June 30, 2026) in conjunction with the "Fukushima Destination Campaign," a tourism campaign where the JR Group collaborates with prefectural and local governments, as well as local tourism operators, to promote the charm of each region.

This time, to further enliven the fair, we will communicate Fukushima's "deliciousness" by selling new menus featuring Fukushima Prefecture's premium brand rice "Fuku, Warai" and local seasonal ingredients at in-station restaurants operated by JR East Cross Station.

*For details on "Fukushima MEGURIP", please visit the special website.
https://www.jr-cross.co.jp/cr/cross/fukushima-megurip.html

Topic.1 Sales of products using Fukushima Prefecture's premium brand rice "Fuku, Warai"

In cooperation with Fukushima Prefecture and Zen-Noh Fukushima, we will sell products using "Fuku, Warai".

5 CROSSTIES COFFEE All stores
Tuesday, April 28 - Monday, May 18
Chunky Vegetable and Chicken Tomato Curry ~with Soy Milk~
930 yen (tax included)
*The white rice used in the multi-grain rice will be changed to "Fuku, Warai".
A hearty curry based on chicken tomato curry, filled with chunky zucchini, eggplant, red and yellow bell peppers, and potatoes. By adding soy milk, it has a mild taste alongside the spiciness. You can enjoy the inherent chewy texture of the rice and the unique pop of the multi-grains in all rice menus.

Shinjuku CROSSING cafe & Dining (Shinjuku)
Tuesday, April 28 - Monday, May 18
100% Domestic Black Wagyu Coarsely Ground Hamburger Steak
A la carte: 1,980 yen (tax included) Drink set: 2,180 yen (tax included)
*The rice will be changed to "Fuku, Warai" for a limited time.
A hamburger steak that uses plenty of shank meat, allowing you to enjoy the overflowing meat juice and umami the more you chew. You can also enjoy it with Hayashi Rice served with a rich demi-glace sauce. We deliver a special taste that satisfies both stomach and heart at our stores.

Sobaichi All stores
Wednesday, June 10 - Tuesday, June 30
Morning Set (From open to 10:00)
490 yen (tax included)
*The rice will be changed to "Fuku, Warai" for a limited time.
A product where you can enjoy our carefully selected soba noodles while feeling the original taste of the rice. You can also enjoy "Fuku, Warai" with the "Negitoro Small Bowl," "Meat Small Bowl," "Kakiage Small Bowl," and "Sobaichi's Curry Rice."
*Some products may not be available at Eat Lumine Shinjuku and Sobaichi Nihachi Ecute Ueno.

[What is "Fuku, Warai"]
Fukushima rice developed in pursuit of new deliciousness.
"Fuku, Warai" was developed over 14 years by Fukushima Prefecture, one of Japan's leading rice-producing regions, in pursuit of higher reputation and new deliciousness.
It is positioned at the very top of Fukushima rice varieties such as Koshihikari, Hitomebore, Ten no Tsubu, and Satoyama no Tsubu. It features an unprecedentedly unique texture and taste: "It has a fragrant aroma, strong sweetness, and cooks up fluffy and soft." To maximize its appeal, paying attention to how it's cooked will let you enjoy even more delicious rice and a luxurious time.
For details, click here
https://fukuwarai-fukushima.jp/

Topic.2 Sales of menus using Fukushima Prefecture's seasonal ingredients

In cooperation with the Fukushima Prefectural Federation of Fisheries Cooperative Associations, we will sell products using seafood caught off the coast of Fukushima.

Soba to Sake Irorian Ueno, Nomono Izakaya Kayohiji Ueno
Monday, April 27 - Tuesday, June 30
Grilled Fukushima Mehikari (Greeneyes)
680 yen (tax included)
A masterpiece nurtured by the coast of Fukushima, one of Japan's best fishing grounds. Please enjoy the sweetness of the high-quality fat overflowing from the plump white meat, piping hot right off the grill.

Soba to Sake Irorian Ueno, Nomono Izakaya Kayohiji Ueno
Monday, April 27 - Tuesday, June 30
Deep-fried Monkfish
1,280 yen (tax included)
Crispy on the outside, plump on the inside. A luxurious snack of collagen-rich meat fried to aromatic perfection. Please enjoy it refreshingly with a side of lemon.

Soba to Sake Irorian Ueno, Nomono Izakaya Kayohiji Ueno
Monday, April 27 - Tuesday, June 30
Sanma (Saury) Popoyaki
780 yen (tax included)
The taste of Iwaki fishing towns, where the aroma of miso and ginger whets the appetite. This is a Fukushima soul food baked plump and aromatic.

We will offer a limited-time menu using "Kuetama" farmed onshore at Namie Station.

Nomono Izakaya Kayohiji Ueno
April 27