Akihabara's "A Little Future" Intersects: Sustainable Next-Generation Commercial Facility 'ecute Akihabara' Celebrates 1st Anniversary!

株式会社JR東日本クロスステーション Development Company (Headquarters: Shibuya-ku, Tokyo; Company President: Yoshiaki Shirata) operates the station-area commercial facility "ecute Akihabara," which celebrates its 1st anniversary in April 2026.

"ecute no Risu," who was born as an apprentice AI concierge with the opening of ecute Akihabara in April 2025, has now been appointed as the official character of ecute Akihabara, concurrently with her role as concierge, after one year since her appointment as concierge. To commemorate this appointment, original products will be released. In addition, various 1st anniversary commemorative projects will be implemented, such as the sale of special products developed as "sweets desired by Akihabara Station users" from conversation data between the robot cast "ugo Pro" and customers using JR Akihabara Station. Experience a special time at ecute Akihabara this spring.

・ecute Akihabara HP: https://www.ecute.jp/akihabara ・ecute Akihabara Instagram: https://www.instagram.com/ecute_akihabara/

"ecute no Risu" Celebrates 1st Anniversary as Concierge & Appointed Official Character! "ecute no Risu," who was born as an apprentice AI concierge with the opening of ecute Akihabara in April 2025. After one year since her appointment as concierge, she has now been appointed as the official character of ecute Akihabara, concurrently with her role as concierge! In conjunction with this decision, "ecute no Risu" photo spots and original products will also appear.

### Apprentice AI Concierge & Official Character "ecute no Risu" She is a foodie with a strong eye for delicious things, and tends to keep any delicious items she finds in her cheek pouches. She loves her bangs, which curl into an "e" shape, and takes 30 minutes to style them every morning. Her favorite food is giant corn as a snack. Her specialty is "insta-worthy photo shooting." Instagram: https://www.instagram.com/ecute_risu/

Official Character "ecute no Risu" Limited Products & 1st Anniversary Commemorative Products

### Boule de Neige ecute no Risu Can 1 can: 1,400 yen (RANMEISYA SWEETS FACTORY) A crumbly, melt-in-your-mouth round cookie. The dough, packed with fragrant nuts and butter flavor, gently melts in your mouth the moment you eat it. The powdery sugar, like a fresh snowfall, enhances the simple sweetness, creating a heartwarming taste. *Limited to 80 cans

### Jichika (Mitsuchika) 18 pieces 1 box: 3,564 yen (MIYUKA) Crispy cookies with azuki bean and strawberry chocolate sandwiched inside. Imagined after strawberry daifuku and shortcakes, you can enjoy the gentle sweetness of Japanese flavors and the sweet and sour taste of Western sweets. Limited-time packaging to commemorate ecute Akihabara's 1st anniversary.

### Khaophat Rot Fai (Railway Fried Rice) 1 plate: 1,400 yen (Thai Cuisine Research Institute) "Khaophat Rot Fai" (Railway Fried Rice) is often sold as a bento on Thai trains. The black appearance comes from the use of sweet Thai soy sauce containing molasses. Because it has a mild flavor, try adding table condiments to adjust it to your liking. We also recommend topping it with Kai Dao (fried egg).

Special Products Born from Conversation Data Between Robot Cast "ugo Pro" and Customers Since the opening of "ecute Akihabara" in April 2025, "sweets desired by Akihabara Station users" have been created from conversation data between the robot cast "ugo Pro," who guides customers in stores, and customers.

### What is Robot Cast "ugo Pro"? Robot cast "ugo Pro," active in stores, is a business DX robot developed by ugo Co., Ltd., headquartered in Akihabara. Originally used for security and patrol purposes, ugo Pro at ecute Akihabara plays a full-fledged role on the front lines of "customer service." Combining remote control and autonomous control, it supports multilingual guidance and information display via signage. It aims to be a "cast member on the sales floor," not just equipment.

### Story Behind the Development of "ecute Akihabara New Limited Sweets" This time, the starting point for product development is not sweet trends or past sales data, but conversation data between the robot cast "ugo Pro," who guides customers in stores, and customers. The total number of utterances reached an astounding 4,524. As a new initiative by ecute Akihabara, which aims to realize smart operations for commercial facilities in the future, we challenged ourselves to uncover "what sweets Akihabara Station users desire" by utilizing the physical AI, ugo Pro.

▼Click here for more on the development story https://prtimes.jp/story/detail/9B5ymgTa2dB

### RANMEISYA SWEETS FACTORY Omlette (Each 1 piece: 440 yen) (From left in image) #### Rich Chocolate Omlette A fluffy omlette dough with minimal flour, maximizing the flavor and taste of eggs. Mousseux cream mixed with chocolate ganache is combined with smooth raw chocolate. It is a rich chocolate omlette with the richness of cacao and mellow sweetness.

#### Ripe Strawberry Omlette Mousseux cream generously mixed with ripe strawberries is combined with a fruity strawberry confiture. It is a strawberry omlette where the sweetness and refreshing acidity of strawberries, and the richness of the cream overlap, allowing you to fully enjoy the deliciousness of strawberries.

#### Refreshing Lemon Omlette Mu