"Onigiri-dokoro Hono-ri-ya" Holds Aomori Rice Fair at 3 Stores - All Onigiri to Use Brand Rice "Harewatari," SNS Campaign to Win 5kg Also Implemented

JR East Cross Station Foods Company (Location: Shibuya-ku, Tokyo; Company President: Hirofumi Nakamata), which operates "Onigiri-dokoro Hono-ri-ya," will use Aomori Prefecture's brand rice "Harewatari" for all onigiri sold at three limited stores during the campaign period.

"Harewatari" is a brand rice developed by Aomori Prefecture over many years, characterized by its strong stickiness, chewy and smooth texture, and plump, gentle sweetness. It is also highly regarded as rice suitable for onigiri and bento boxes because its texture is not easily lost even when cold.

At Hono-ri-ya, this "Harewatari" will be cooked in-store, and each onigiri will be carefully hand-formed, offering onigiri that allows customers to experience the original deliciousness of the rice even more.

Sales Overview

【Participating Stores】

Onigiri-dokoro Hono-ri-ya Ikebukuro South Exit Store (inside JR Ikebukuro Station) - Turn left after exiting JR Ikebukuro Station South Ticket Gate

Onigiri-dokoro Hono-ri-ya Ikebukuro East Exit Store (inside JR Ikebukuro Station) - Outside JR Ikebukuro Station East Exit Ticket Gate, at the top of the stairs in front of Ikefukuro

Onigiri-dokoro Hono-ri-ya Shinbashi Store (inside JR Shinbashi Station) - Immediately after exiting JR Shinbashi Station South Ticket Gate

【Sales Start Date】

Scheduled for approximately 3 weeks from Tuesday, April 7, 2026

*The campaign will end once the rice stock runs out.

Official X (formerly Twitter) Campaign to Win Aomori Prefecture's "Harewatari" Rice!

【Campaign Period】

Tuesday, April 7, 2026 - Monday, April 20, 2026 (14 days)

【Prize】

Aomori Prefecture's "Harewatari" Rice, 5kg for 10 winners

【How to Enter】

① Follow Onigiri-dokoro Hono-ri-ya's official X account (@Ho_nnoriya)

② Repost the campaign post

*Please check Onigiri-dokoro Hono-ri-ya's official X for campaign details.

Hono-ri-ya Official X

"Onigiri-dokoro" is a rice ball shop developed within JR East station premises. The first store, "Hono-ri-ya Tokyo Main Store," opened inside the Yaesu Central Ticket Gate of Tokyo Station in March 2002, and it has since expanded mainly in the Tokyo metropolitan area. We continue to offer carefully crafted onigiri, valuing three commitments: "in-store cooking," "handmade," and "Aizu-grown Koshihikari rice."