Breathing New Life into Discarded Flowers. 'earth song' Opening a Booth at Earth Day Tokyo 2026
JR East Cross Station's circular project 'earth song' will exhibit at 'Earth Day Tokyo 2026'. They will sell upcycled goods made from 'loss flowers' and host workshops to promote ethical consumption.
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
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The 'earth song' project, promoted by JR East Cross Station Development Company (Headquarters: Shibuya-ku, Tokyo, Company President: Yoshiaki Shirata, hereinafter 'JR-Cross'), which creates a 'new circulation' of local regions and resources, will open a booth at 'Earth Day Tokyo 2026', one of Japan's representative earth-themed festivals, held at Yoyogi Park in Tokyo on Saturday, April 18, and Sunday, April 19, 2026.
In addition to selling miscellaneous goods such as bouquets, candles, and flower bottles made from 'loss flowers'—flowers that are unavoidably discarded due to being substandard or unsold—the booth will also feature an interactive workshop using these 'loss flowers'.
Until now, 'earth song' has provided special products and experiences at JR Takanawa Gateway Station and 'ecute' commercial facilities inside stations in the Tokyo metropolitan area. Using 'slow flowers' grown in eco-friendly environments and 'loss flowers', the project has encouraged people to think about the entire 'circulation' process, from growing flowers to using them, and their subsequent regeneration.
This time, as its first activity out in the city (outside the station), it will participate in 'Earth Day Tokyo 2026'. Through direct dialogue with visitors who have a high interest in sustainability, the project aims to embody environmental consideration and contribution to local communities, and accelerate a new circulation of regions and resources.
TOPIC.1: Selling Original Goods Using Loss Flowers and Baked Sweets Made with Local Farmers
At Earth Day Tokyo 2026, original miscellaneous goods made from 'loss flowers', collected from flower farmers and flowers left over from decorations, will be sold. In addition, as a new initiative for 'earth song', baked goods from 'ELAB', a laboratory for choosing a circulating lifestyle in Kuramae, Taito-ku, will be lined up. Based on the concept of 'how to utilize existing materials', all materials are carefully used regardless of their standards to connect to deliciousness.
[Product Examples]
NEW
Flower Bottles (Small) Various Types, Height 13.5cm, 3,500 yen
Loss flowers from flower farmers that had nowhere to go were processed into dried flowers and packed in medicine bottles so they can be enjoyed for a long time.
Cooperation: RIN Inc.
NEW
Kitchen Bouquets (Large) Various Types, 1,200 yen
We specially purchased 'loss flowers' of 'irregular flowers' from Sakakibara Rose Garden, a rose producer in Toyokawa City, Aichi Prefecture, and Matsushita Engei, a gerbera farmer in Hamamatsu City, Shizuoka Prefecture.
Cooperation: RIN Inc.
NEW
Flower Aroma Wax Sachets, Various Types, 1,600 yen
Flowers scheduled for disposal were processed and finished into sachets with fragrant lavender essential oil. It is an item that is easy to incorporate into daily life, such as in closets.
Cooperation: RIN Inc.
NEW
Various Baked Sweets
Left: Cacao Husk Roll, 550 yen each. Top: Seasonal Vegetable Muffin. Right: Seasonal Fruit Muffin. Bottom: Lemon Cake, 600 yen each.
Connecting directly with producers, these are baked sweets using muffins that make use of whole ingredients regardless of shape or standard, and cacao husks (the outer skin of cacao beans).
Cooperation: fog Inc. (ELAB)
What are 'Loss Flowers'?
These are flowers that are still blooming beautifully but are thrown away without reaching the hands of consumers due to being out of standard or discarded as unsold items. Such losses have become a major social issue, causing environmental impact and burdens on farmers.
TOPIC.2: Interactive Workshop
As a 'first step to starting an ethical lifestyle', an interactive workshop using loss flowers will be held at the venue booth. Even children can enjoy participating.
(1) Loss Flower Potpourri Making
A potpourri making workshop where you can bottle 'loss flowers' and finish them with your favorite scent.
In addition to selling miscellaneous goods such as bouquets, candles, and flower bottles made from 'loss flowers'—flowers that are unavoidably discarded due to being substandard or unsold—the booth will also feature an interactive workshop using these 'loss flowers'.
Until now, 'earth song' has provided special products and experiences at JR Takanawa Gateway Station and 'ecute' commercial facilities inside stations in the Tokyo metropolitan area. Using 'slow flowers' grown in eco-friendly environments and 'loss flowers', the project has encouraged people to think about the entire 'circulation' process, from growing flowers to using them, and their subsequent regeneration.
This time, as its first activity out in the city (outside the station), it will participate in 'Earth Day Tokyo 2026'. Through direct dialogue with visitors who have a high interest in sustainability, the project aims to embody environmental consideration and contribution to local communities, and accelerate a new circulation of regions and resources.
TOPIC.1: Selling Original Goods Using Loss Flowers and Baked Sweets Made with Local Farmers
At Earth Day Tokyo 2026, original miscellaneous goods made from 'loss flowers', collected from flower farmers and flowers left over from decorations, will be sold. In addition, as a new initiative for 'earth song', baked goods from 'ELAB', a laboratory for choosing a circulating lifestyle in Kuramae, Taito-ku, will be lined up. Based on the concept of 'how to utilize existing materials', all materials are carefully used regardless of their standards to connect to deliciousness.
[Product Examples]
NEW
Flower Bottles (Small) Various Types, Height 13.5cm, 3,500 yen
Loss flowers from flower farmers that had nowhere to go were processed into dried flowers and packed in medicine bottles so they can be enjoyed for a long time.
Cooperation: RIN Inc.
NEW
Kitchen Bouquets (Large) Various Types, 1,200 yen
We specially purchased 'loss flowers' of 'irregular flowers' from Sakakibara Rose Garden, a rose producer in Toyokawa City, Aichi Prefecture, and Matsushita Engei, a gerbera farmer in Hamamatsu City, Shizuoka Prefecture.
Cooperation: RIN Inc.
NEW
Flower Aroma Wax Sachets, Various Types, 1,600 yen
Flowers scheduled for disposal were processed and finished into sachets with fragrant lavender essential oil. It is an item that is easy to incorporate into daily life, such as in closets.
Cooperation: RIN Inc.
NEW
Various Baked Sweets
Left: Cacao Husk Roll, 550 yen each. Top: Seasonal Vegetable Muffin. Right: Seasonal Fruit Muffin. Bottom: Lemon Cake, 600 yen each.
Connecting directly with producers, these are baked sweets using muffins that make use of whole ingredients regardless of shape or standard, and cacao husks (the outer skin of cacao beans).
Cooperation: fog Inc. (ELAB)
What are 'Loss Flowers'?
These are flowers that are still blooming beautifully but are thrown away without reaching the hands of consumers due to being out of standard or discarded as unsold items. Such losses have become a major social issue, causing environmental impact and burdens on farmers.
TOPIC.2: Interactive Workshop
As a 'first step to starting an ethical lifestyle', an interactive workshop using loss flowers will be held at the venue booth. Even children can enjoy participating.
(1) Loss Flower Potpourri Making
A potpourri making workshop where you can bottle 'loss flowers' and finish them with your favorite scent.