'Omusubi-dokoro Honnoriya' Holds Aomori Prefecture Rice Fair at 3 Stores, Using 'Harewatari' Brand Rice for All Rice Balls, and Runs SNS Campaign to Win 5kg of Rice
Three 'Honnoriya' stores operated by JR East Cross Station will use Aomori's premium 'Harewatari' rice for all their rice balls for a limited time starting April 7, 2026. An X (formerly Twitter) campaign to win 5kg of rice is also being held.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:00
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 21, 2026 at 05:56 (442h 18m after Collected)
'Omusubi-dokoro Honnoriya,' operated by JR East Cross Station Foods Company (Location: Shibuya-ku, Tokyo, Company President: Hirofumi Nakamata), will use Aomori Prefecture's brand rice 'Harewatari' for all rice balls sold during a limited period at three of its stores.
'Harewatari' is a brand of rice developed over many years by Aomori Prefecture. It is characterized by its strong stickiness, chewy and smooth texture, and a fluffy, gentle sweetness. Furthermore, its texture is not easily compromised even when it cools down, earning it high praise as an ideal rice for rice balls and bento boxes.
At Honnoriya, this 'Harewatari' rice is cooked in-store, and each rice ball is carefully formed by hand, allowing customers to experience the inherent deliciousness of the rice to the fullest.
## Sales Overview
**[Participating Stores]**
- Omusubi-dokoro Honnoriya Ikebukuro South Exit Store (Inside JR Ikebukuro Station) Out the South Ticket Gate, on the left
- Omusubi-dokoro Honnoriya Ikebukuro East Exit Store (Inside JR Ikebukuro Station) Outside the East Ticket Gate, top of the stairs facing Ikefukuro
- Omusubi-dokoro Honnoriya Shinbashi Store (Inside JR Shinbashi Station) Immediately outside the South Ticket Gate
**[Sales Start Date]**
Scheduled for about 3 weeks from Tuesday, April 7, 2026
*The campaign will end as soon as the stock of rice runs out.
## A Campaign to Win Aomori Prefecture's 'Harewatari' Rice on Official X!
**[Campaign Period]**
Tuesday, April 7, 2026 - Monday, April 20, 2026 (14 days)
**[Prizes]**
Aomori Prefecture Rice 'Harewatari' 5kg - 10 Winners
**[How to Apply]**
1. Follow the Omusubi-dokoro Honnoriya Official X Account (@Ho_nnoriya)
2. Repost the campaign post
*For campaign details, please check the Omusubi-dokoro Honnoriya Official X account.
'Harewatari' is a brand of rice developed over many years by Aomori Prefecture. It is characterized by its strong stickiness, chewy and smooth texture, and a fluffy, gentle sweetness. Furthermore, its texture is not easily compromised even when it cools down, earning it high praise as an ideal rice for rice balls and bento boxes.
At Honnoriya, this 'Harewatari' rice is cooked in-store, and each rice ball is carefully formed by hand, allowing customers to experience the inherent deliciousness of the rice to the fullest.
## Sales Overview
**[Participating Stores]**
- Omusubi-dokoro Honnoriya Ikebukuro South Exit Store (Inside JR Ikebukuro Station) Out the South Ticket Gate, on the left
- Omusubi-dokoro Honnoriya Ikebukuro East Exit Store (Inside JR Ikebukuro Station) Outside the East Ticket Gate, top of the stairs facing Ikefukuro
- Omusubi-dokoro Honnoriya Shinbashi Store (Inside JR Shinbashi Station) Immediately outside the South Ticket Gate
**[Sales Start Date]**
Scheduled for about 3 weeks from Tuesday, April 7, 2026
*The campaign will end as soon as the stock of rice runs out.
## A Campaign to Win Aomori Prefecture's 'Harewatari' Rice on Official X!
**[Campaign Period]**
Tuesday, April 7, 2026 - Monday, April 20, 2026 (14 days)
**[Prizes]**
Aomori Prefecture Rice 'Harewatari' 5kg - 10 Winners
**[How to Apply]**
1. Follow the Omusubi-dokoro Honnoriya Official X Account (@Ho_nnoriya)
2. Repost the campaign post
*For campaign details, please check the Omusubi-dokoro Honnoriya Official X account.