"Vanilla Affogato Latte" Inspired by Espresso and Vanilla Melting into "Affogato" Newly Arrives on March 31st!

JR East Cross Station Co., Ltd. (Location: Shibuya-ku, Tokyo; Retail Company President: Toru Takahashi; Water Business Company President: Kenji Takeuchi) will be selling a limited quantity of "Vanilla Affogato Latte" starting March 31, 2026 (Tuesday) at "NewDays" and "NewDays KIOSK" operated by the Retail Company, and starting April 7, 2026 (Tuesday) from vending machines operated by the Water Business Company under "plus acure". This product is a collaboration between the private brand "Newtas" from "NewDays" and "NewDays KIOSK," and the original beverage brand "acure made" from "acure." 【Product Overview】 Product Name: VANILLA AFFOGATO LATTE Price: 200 yen (tax included) Volume/Container: 180ml/cup Sales Locations: ① "NewDays*1", "NewDays KIOSK*1" in the JR East area (*1 Excludes some stores) ② "plus acure" (vending machine) Release Date: ① March 31, 2026 (Tuesday) "NewDays", "NewDays KIOSK" ② April 7, 2026 (Tuesday) "plus acure" (vending machine) *2 (*2 Vending machine releases will be sequential) Product Page: https://www.acure-fun.net/products/sonota/vanillaaffogatolatte.html 【Developer Comments】 In a survey asking customers about "cup beverages they want to drink in spring and summer," as shown in Figure 1's graph, we found that more people requested coffee-based beverages than tea-based ones. While responding to this need, we focused on developing "authentic, dessert-like beverages that satisfy the soul." By combining our popular "dessert-like beverages" with this coffee demand, we pursued "a luxurious feeling as if enjoying sweets while savoring the deep aroma of coffee," rather than just a drink to quench thirst. The product launching this time is "Vanilla Affogato Latte," inspired by "Affogato," an Italian dessert where espresso coffee is poured over vanilla ice cream. We used 100% Arabica beans and Hokkaido-produced cream (*3) to create a latte with a slightly bitter aftertaste and a rich aroma that spreads. Please try it as a small reward for yourself or as a snack when you want to satisfy a light hunger. *3 Uses 1.4% Hokkaido-produced cream (percentage of the product). 【Reference】What is NewDays? A convenience store operated by the Retail Company of JR East Cross Station Co., Ltd., providing attractive products and services that accompany daily life (morning, noon, and night) with the theme "Always close, on your way to and from." With unique offerings such as the new original product brand "Newtas," we support our customers' daily lives. NewDays Average Daily Sales (as of the end of March 2025): Ranked #1 in average daily sales per store in the "Nikkei MJ 2024 Convenience Store Survey." - Operating hours of 14 hours or more per day. - Sales floor space between 30㎡ and less than 250㎡. *Uses criteria used for the Commercial Statistics Survey. 【Reference】What is plus acure? For your indispensable morning habit, as a reward for yourself on your way home. We offer drinks with carefully selected ingredients, with more exciting new proposals. From plus acure, we deliver an extra layer of fun, a little different from the usual acure. Some products are delivered via chilled shipping at 10°C or below. Enjoy fresh, authentic flavors. We offer unique products not found in regular acure, such as milk beverages (chilled cafe latte, etc.), fermented milk (drinkable yogurt, etc.), soy milk beverages, and vegetable-fruit mixed beverages. We have curated products that are easy to carry for various occasions, focusing on straw-type containers like packs and cups. plus acure is available at approximately 390 locations, mainly in major metropolitan train stations.