Unlabel LAB Launches "Hair Lotion" Hair Water Lotions, a "Concentrated Beauty Serum" Concept for Deep Penetration and Repair Without Stickiness, Featuring Ultra-High Pressure* Penetration Technology!

Image is for illustration purposes only.

JPSLAB Co., Ltd. (JPSLAB) (Minato-ku, Tokyo; Representative Director: Hiroshi Nagai) will sequentially launch three types of leave-in hair water lotions (Damage Care / Moist Care / Control Care) from its "unlabel LAB Hair Care Series," which adopts ultra-high pressure* penetration technology, starting April 1, 2026 (Wednesday). These "hair lotions" are non-sticky and easily blend into the entire hair, offering quick drying with a hairdryer, and can be used for morning bedhead, before styling, or on dry hair, proposing intensive care tailored to hair concerns.

* Raw materials processed using ultra-high pressure processing equipment *Excluding some stores

Key Features for Daily Use as a “Hair Lotion” (Common to all 3 products)

* Repairing Ingredients: Contains adhesion-repairing ingredient dimaleic acid derivative*1 and repairing/shine ingredient PPT*2. * Leave-in Type: Non-sticky, smooth-blending feel. * Usable Day and Night: For bedhead, before styling, or on dry hair; quick-drying with a hairdryer. * 6-Free: Sulfate-free / Petroleum-based surfactant-free / Paraben-free / Mineral oil-free / Colorant-free / Talc-free.

*1 Propylenediammonium dimaleate (repairing ingredient) *2 (PPT repair formula) Isostearoyl hydrolyzed silk, isostearoyl hydrolyzed collagen, isostearoyl hydrolyzed keratin (PPT hair shine ingredients) Hydrolyzed silk, hydrolyzed conchiolin, hydrolyzed elastin (all repairing ingredients)

Product Overview

unlabel LAB V Repair Water Lotion (Damage Care)

unlabel LAB V Repair Water Lotion Image is for illustration purposes only.

Recommended for: Damage repair / Split ends / Breakage / Stiffness (highly damaged hair)

Contains ultra-high pressure*1 penetrating repair vitamin C derivative*2, which penetrates deep into the hair shaft. Intensive damage care with a concentrated beauty serum concept for smooth, manageable, shiny hair.

[Ingredient Features]

* Ultra-high pressure*1 penetrating repair vitamin C derivative*2: A unique ingredient with enhanced penetration. Penetrates deep into the hair to repair. * Dimaleic acid derivative*3: Penetrates deep into the hair shaft for intensive damage repair. * Damage care ingredient 18-MEA derivative*4: Smoothes the surface and protects against damage.

unlabel LAB CO Moist Water Lotion (Moist Care)

unlabel LAB CO Moist Water Lotion Image is for illustration purposes only.

Recommended for: Dryness / Flyaways / Tangling

Contains ultra-high pressure*1 penetrating hydro collagen*5, which penetrates deep into the hair shaft. Intensive moisturizing care with a concentrated beauty serum concept for moist, plump hair.

[Ingredient Features]

* Ultra-high pressure*1 penetrating hydro collagen*5: A unique ingredient with enhanced penetration. Penetrates deep into the hair to moisturize. * Dimaleic acid derivative*3: Penetrates deep into the hair shaft for intensive damage repair. * Moist care ingredient Hyaloveil®*6: Adheres to hair, forming a moisturizing veil.

unlabel LAB KR Control Water Lotion (Control Care)

unlabel LAB KR Control Water Lotion Image is for illustration purposes only.

Recommended for: Frizz / Curls / Lack of shine

Contains ultra-high pressure*1 penetrating straight keratin*7, which penetrates deep into the hair shaft. A "hair lotion" that leads to sparkling, straight, smooth hair. For frizz, curls, and lack of shine.

[Ingredient Features]

* Ultra-high pressure*1 penetrating straight keratin*7: A unique ingredient with enhanced penetration. Penetrates deep into the hair to correct. * Dimaleic acid derivative*3: Penetrates deep into the hair shaft for intensive damage repair. * Control care ingredient Tostear®*8: Harnesses heat to correct frizz*9 and refine hair texture.

[Common] Volume and Price

Main product 170mL ¥1,540 (tax included) / Trial 1-DAY sachet 3mL+3mL ¥121 (tax included)

*1 Raw materials processed using ultra-high pressure processing equipment *2 Tetrahexyldecyl ascorbate (moisturizing/repairing ingredient) *3 Propylenediammonium dimaleate (repairing ingredient) *4 Lanolin fatty acid (repairing ingredient) *5 Isostearoyl hydrolyzed collagen (moisturizing ingredient) *6 Hydroxypropyltrimonium hyaluronate (moisturizing ingredient) *7 Isostearoyl hydrolyzed keratin (wool) (repairing ingredient) *8 Diammonium aminoethylthio succinate (moisturizing ingredient) *9 By moisturizing

How to Use (Recommended Usage)

* Night (before blow-drying): Apply after towel-drying and then dry to ensure even application throughout the hair and a uniform finish. * Morning (before styling): For bedhead or areas of dry hair. Can be layered for adjustment.

[How to Use]

After towel-drying, take an appropriate amount in your hand and spread it well from the inside of the hair to the entire hair (roots to ends) with your fingers (repeat several times). Then, dry thoroughly with a hairdryer. For areas of concern with dryness, apply an additional layer. It can also be used as a morning care product, for bedhead, before styling, or on dry hair.

Usage目安: Short 1-2 pumps / Semi-long 2-3 pumps / Long 3-4 pumps (adjust from a small amount)

Release Date / Retailers

From April 1, 2026 (Wednesday): To be sequentially rolled out at drugstores, variety shops, e-commerce malls, etc.

*Excluding some stores

About "unlabel LAB Hair Care Series"

This is a hair care series based on the concept of a concentrated beauty serum, adopting ultra-high pressure*1 penetration technology to deliver ingredients to every corner of the hair for intensive approach to hair concerns.

Official HP: https://unlabel.tokyo/lab/hair_care/hair_water_lotion/ Official Instagram: https://www.instagram.com/unlabel_official/ Official X (formerly Twitter): https://x.com/JpsLabo

Keywords: unlabelLAB, unlabel lab, ultimate pursuit, hair care, hair lotion, hair treatment, treatment water, dimaleic acid, keratin, collagen