The Japan Customer Success Association (Location: Chuo-ku, Tokyo; Representative Director: Hisanori Yamada; hereinafter "the Association") is pleased to announce that Zenport Inc., Uzabase, Inc., and AI Square, Inc. have joined as new regular members.

The Japan Customer Success Association operates under the vision of "realizing a society where companies can grow sustainably alongside their customers through customer success." We are promoting activities aimed at the standardization and implementation support of CS in Japan. Recent initiatives include the development and publication of the "CS BPO Guidelines," the first concrete domestic guide for successful CS BPO. We also held our first workshop, "Outcome Identification for CS," which focuses on verbalizing customer outcomes using objective frameworks. By providing a common foundation for thinking—using objective frameworks such as logic models—to verbalize and identify "customer outcomes" regardless of industry, we are accelerating the creation of an environment where CS is properly evaluated as a professional field.

Through these practical activities, the Association will continue to contribute to the further development of the customer success industry in Japan.

Comments from New Regular Members (In no particular order, titles omitted) Zenport Inc. Representative Director: Fumiyuki Ota I am truly delighted that we have become a member of the Japan Customer Success Association.

The global supply chain, which we are involved in, is a field where complex coordination takes place among numerous stakeholders across countries and companies. The role of customer success—defining "true success" beyond digitalization and providing support for deployment across organizational boundaries—is extremely important.

Through this participation, I am truly looking forward to interacting with diverse leading companies across various industries and working on the standardization and advancement of CS. We intend to contribute to improving the presence of the entire industry through the thorough practice of "down-to-earth, convincing success" that stays close to the front lines, and the "pursuit of results from a company-wide perspective" from a management standpoint.

Uzabase, Inc. General Manager of Customer Success and Head of Speeda Startup Lab: Shun Sakai I am very pleased to be able to join the Japan Customer Success Association. Uzabase operates under the mission of "We guide business people to insights that change the world" and provides the business intelligence platform "Speeda."

We believe that the essence of customer success lies in the process by which customers utilize data for decision-making and achieve results, and we have been working to support the adoption of information utilization and the creation of outcomes.

With the evolution of generative AI, the way customers utilize information is changing significantly, and customer success must also evolve the value it provides. Together with everyone in the Association, we will explore the ideal state of CS in this era of transformation and contribute to its development.

AI Square, Inc. Representative Director: Tomohiko Hori Thank you for the opportunity to join the Japan Customer Success Association.

Since our founding in 2015, AI Square has been providing services and supporting digital transformation (DX) at customer touchpoints, including contact centers, based on technology acquired through the research and development of natural language processing AI. Our activities are rooted in the front lines, which serves as the cornerstone of our value proposition.

In the era of generative AI, SaaS companies are required to provide services that delve deeply into the issues of a wide range of stakeholders. Through the activities of the Association, I hope to continue asking "what is customer success" for our company while collaborating with other member companies, and to realize the provision of services with higher added value.

Regarding Application for Regular Membership Our association is currently recruiting regular members. Please contact the secretariat using the form below. *Membership is subject to a screening process. Application Form: https://www.jpncsa.org/admission/

List of Regular Members (In no particular order, as of March 2026) AI Square, Inc. (New Member) Uzabase, Inc. (New Member) Zenport Inc. (New Member) ITANDI, Inc. Home Party Inc. Funai Consulting Incorporated UNIRITA Inc. RightTouch Inc. Scene Live Inc. Gig Works AdValue Co., Ltd. STORES, Inc. PHONE APPLI INC. Medix Inc. Sumitomo Mitsui Auto Service Company, Limited SALES ROBOTICS Inc. MNTSQ, Ltd. ATOMica Inc. String Isle LLC NEC Corporation SMARTCAMP Co., Ltd. Adish Co., Ltd. Nihon Business Systems, Inc. Works Human Intelligence Co., Ltd. SmartHR, Inc. PKSHA Technology Inc. Ricoh IT Solutions Co., Ltd. Gainsight K.K. kubell, Inc. Cybozu, Inc. Scalebase Inc. OBIC BUSINESS CONSULTANTS CO., LTD. WingArc1st Inc. Sansan, Inc. BizReach, Inc. Money Forward, Inc. Box Japan, Inc. RAKSUL INC.

About the Japan Customer Success Association With the vision of "realizing a society where companies can grow sustainably alongside their customers through customer success," we aim to improve Japan's industrial competitiveness by organizing customer success within organizations and sharing knowledge. To this end, centered on leading customer success companies and experts, we will carry out necessary activities to improve the recognition of customer success and its development in various organizations, such as promoting industrial utilization, human resource development, fact-finding surveys, and educational activities. URL: https://www.jpncsa.org

[Association Overview] Name: Japan Customer Success Association Established: November 2024 Location: 5F/8F PMO Ginza II, 8-17-1 Ginza, Chuo-ku, Tokyo 104-0061 (General Reception: 5F) Activities: Implementation support for customer success, consulting, conducting study sessions and lectures, publishing books, conducting and issuing "Customer Success Fact-Finding Surveys," etc. Contact: contact@jcsa.org

<Media Inquiries> Japan Customer Success Association PR: Nakagama, Goto, Takehana pr@jpncsa.org

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