Zenport Corporation, Userbase Inc., and AI SQUARE Inc. Join the Japan Customer Success Association as Regular Members

The Japan Customer Success Association (Location: Chuo-ku, Tokyo, Representative Director: Hisanori Yamada, hereinafter referred to as "the Association") is pleased to announce that Zenport Corporation, Userbase Inc., and AI SQUARE Inc. have joined as new regular members.

The Japan Customer Success Association upholds the vision of "Realizing a society where companies can grow sustainably with their customers through Customer Success." The Association promotes activities aimed at standardizing and supporting the implementation of CS in Japan. Recent activities include the formulation and release of the "CS BPO Guidelines," the first concrete domestic guidelines for successful CS BPO. The Association also held its first workshop, "Outcome Identification Workshop for CS," to articulate customer outcomes using objective frameworks like logic models. By providing a common thinking foundation for articulating and identifying "customer outcomes" regardless of industry, the Association aims to accelerate the creation of an environment where CS is fairly evaluated as a profession.

The Association will continue to contribute to the further development of the Customer Success industry in Japan through such practical activities.

Comments from New Regular Members (in no particular order, titles omitted) Zenport Corporation

Fumiyuki Ota, Representative Director

We are deeply honored to become a member of the Japan Customer Success Association.

The global supply chains we are involved in are areas where complex collaboration occurs among numerous stakeholders across countries and companies. In such contexts, Customer Success, which accompanies organizations towards "true success" beyond digitalization, plays an extremely crucial role.

Through this participation, we sincerely look forward to interacting with diverse leading companies across industries and working towards the standardization and advancement of CS. We are committed to contributing to the overall presence of the industry by thoroughly practicing "grounded and convincing success" that stays close to the front lines, and by pursuing "results from a company-wide perspective" from a management standpoint.

Userbase Inc. Shun Sakai, Head of Customer Success Department & Head of Speeda Startup Lab

We are extremely pleased to be able to participate in the Japan Customer Success Association.

Userbase's mission is "Changing the world with economic information," and we provide economic information platforms such as "Speeda." We believe that the essence of Customer Success lies in the process of helping customers utilize data for decision-making and achieve results, and we have been dedicated to supporting the adoption of information and the creation of outcomes.

With the evolution of generative AI, customer information utilization is changing significantly, and Customer Success must also evolve its offered value. Together with the members of the Association, we will explore the future of CS in this era of transformation and contribute to its development.

AI SQUARE Inc. Tomohiko Hori, Representative Director

Thank you for the opportunity to join the Japan Customer Success Association.

Since its founding in 2015, AI SQUARE Inc. has provided services and DX support for customer touchpoints, including contact centers, based on the technology acquired through research and development in natural language processing AI. Our activities are characterized by being rooted in the field, which is our core focus for value provision.

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